0
1
00:00:00,450 --> 00:00:08,400
Local SEO - local SEO is becoming an increasingly important factor as 46 percent of all searches in
1

2
00:00:08,400 --> 00:00:10,440
Google have a local intent.
2

3
00:00:12,050 --> 00:00:17,090
According to Google near me, searches have grown at an even faster rate.
3

4
00:00:17,330 --> 00:00:21,260
One hundred and fifty percent more than normal local based searches.
4

5
00:00:22,270 --> 00:00:28,630
With 74 percent of all consumers, he set for a local product or service going on to visit a store that
5

6
00:00:28,630 --> 00:00:28,960
day.
6

7
00:00:29,170 --> 00:00:31,060
You want to get in on the action?
7

8
00:00:32,590 --> 00:00:37,060
Here are the major factors Google considers when ranking a business for local search.
8

9
00:00:37,330 --> 00:00:42,490
Make sure you optimize the so you can get found by relevant customers easier and faster.
9

10
00:00:43,450 --> 00:00:46,230
Top Google, local search ranking fact is.
10

11
00:00:48,260 --> 00:00:53,000
Location, the person is searching from number of net citations.
11

12
00:00:53,270 --> 00:00:59,810
This is relevant to map rankings, knap citations and for name, address, phone number, and the more
12

13
00:00:59,810 --> 00:01:04,100
they are mentioned, the more they help Google a fan that you are a local business.
13

14
00:01:05,270 --> 00:01:08,540
Whether or not the brand has a Google my business listing.
14

15
00:01:09,730 --> 00:01:12,490
Key word used in Google, my business profile.
15

16
00:01:14,190 --> 00:01:17,130
Amount of positive or negative online reviews.
16

17
00:01:18,330 --> 00:01:20,810
Key words used in online reviews.
17

18
00:01:21,970 --> 00:01:25,030
Number of check-ins logged at the brand location.
18

19
00:01:26,270 --> 00:01:28,310
Number of shares on social media.
19

20
00:01:29,990 --> 00:01:32,390
Google Maps star rating for the brand.
20

21
00:01:33,900 --> 00:01:40,530
Make sure you monitor your map ranking Google's map pack is a set of three local business results with
21

22
00:01:40,530 --> 00:01:43,110
a map of their locations pulled from Google Maps.
22

23
00:01:43,300 --> 00:01:46,230
That's given to users who search for a business near them.
23

24
00:01:47,820 --> 00:01:52,750
It's also displayed when Google thinks it's relevant, even when users haven't used the local search
24

25
00:01:52,750 --> 00:01:53,380
location.
25

26
00:01:53,590 --> 00:01:56,350
So it is an important factor you need to consider.
26

27
00:01:57,640 --> 00:02:00,400
Don't forget local organic search results.
27

28
00:02:02,040 --> 00:02:07,170
Even though the map pack is becoming increasingly more relevant and the results are displayed above
28

29
00:02:07,200 --> 00:02:13,620
organic search, you don't want to neglect traditional local search to score highly in local organic
29

30
00:02:13,620 --> 00:02:14,250
rankings.
30

31
00:02:14,400 --> 00:02:20,400
You need to do proper keyword research using a tool such as Yelp suggest or Google suggest and use the
31

32
00:02:20,400 --> 00:02:25,350
Google keyword planet to take a deep dive into data for specific geo locations.
32

33
00:02:26,500 --> 00:02:32,140
Include your main keyword in your title tag, and you you are real and make sure you've optimized your
33

34
00:02:32,170 --> 00:02:38,740
website SEO with relevant local search keywords include quality, authoritative back link to in order
34

35
00:02:38,740 --> 00:02:41,350
to drive maximum traffic to your page.
35

36
00:02:42,940 --> 00:02:48,010
Most importantly, set up and take care of your Google, my business profile.
36

37
00:02:49,980 --> 00:02:55,650
To do this and to Google my business in Google set and click through to set up your Google my business
37

38
00:02:55,650 --> 00:02:56,310
profile.
38

39
00:02:56,940 --> 00:03:01,020
Add your information, including opening hours, photos and videos.
39

40
00:03:01,770 --> 00:03:04,560
It's smart to keep your Google my business listing updated.
40

41
00:03:04,770 --> 00:03:07,110
So try and add news every single week.
41

42
00:03:08,190 --> 00:03:13,410
In this course, you'll find tutorials that will help you understand why you should never underestimate
42

43
00:03:13,410 --> 00:03:15,510
this extremely powerful marketing tool.
43

44
00:03:15,840 --> 00:03:18,690
If you're in a hurry, you can follow a fast track guide.
44

45
00:03:18,900 --> 00:03:24,990
But the complete beginners we recommend are two hours step by step waterproofed tutorial on many of
45

46
00:03:24,990 --> 00:03:26,670
the blueprints shown in this course.
46

47
00:03:26,700 --> 00:03:29,880
You'll see why Google my business is crucial for your brand.
47

48
00:03:31,590 --> 00:03:33,870
What's to to your local business?
48

49
00:03:35,890 --> 00:03:41,700
WhatsApp is a fantastic tool to implement in your local business marketing, as it has so many you says
49

50
00:03:41,940 --> 00:03:47,550
you can use it to reduce call center costs or do away with the need for actual cool stuff entirely by
50

51
00:03:47,550 --> 00:03:52,440
using A.I. bots to answer your customers queries and direct them to further help resources.
51

52
00:03:53,950 --> 00:03:59,170
Because WhatsApp is such a popular application, it's familiar to a vast number of people, which makes
52

53
00:03:59,170 --> 00:04:02,620
it much easier to setup customer support using this platform.
53

54
00:04:04,880 --> 00:04:09,890
You can use WhatsApp to push important service announcements and updates to your customers phones.
54

55
00:04:10,130 --> 00:04:15,590
And you can also use it to send out notifications on order status, including dispatches and deliveries.
55

56
00:04:16,630 --> 00:04:21,910
It can be used to set up appointments and to remind customers of upcoming appointments without the need
56

57
00:04:21,910 --> 00:04:23,650
to use text messaging services.
57

58
00:04:24,130 --> 00:04:28,930
If you're the owner of a local service based business, you can even take and book orders using the
58

59
00:04:28,930 --> 00:04:31,930
app, then use it to send out helpful reminders.
59

60
00:04:33,590 --> 00:04:38,370
WhatsApp's handy labelling function helps you to separate the different types of messaging you send
60

61
00:04:38,370 --> 00:04:38,640
out.
61

62
00:04:38,910 --> 00:04:43,080
While the quick reply speech lets you save and reuse frequently sent messages.
62

63
00:04:43,320 --> 00:04:47,100
This saves you a lot of time when it comes to answering the most common queries.
63

64
00:04:47,700 --> 00:04:48,030
What's up?
64

65
00:04:48,150 --> 00:04:52,920
Business profiles allow you to share important information with your customers, like your address,
65

66
00:04:53,100 --> 00:04:57,110
business description, email address, phone number and Web sites.
66

67
00:04:57,750 --> 00:05:02,250
You can use automated messages to set in a way response when you can't answer your customers.
67

68
00:05:02,430 --> 00:05:05,940
Allow me to tell them directly when they can expect a human response.
68

69
00:05:06,270 --> 00:05:11,220
You can also use the greeting message feature to share your current promotions and introduce customers
69

70
00:05:11,250 --> 00:05:12,240
to your brand.
70

71
00:05:13,140 --> 00:05:19,050
When it comes to your promotions, you can use WhatsApp to share videos, audio clips, PDFs and Docx
71

72
00:05:19,140 --> 00:05:22,440
files without any of the size or file limitations.
72

73
00:05:22,510 --> 00:05:24,930
Email text messaging typically comes with.
73

74
00:05:25,900 --> 00:05:31,300
If you have a local business, WhatsApp is a fantastic promotional tool that you should seriously consider
74

75
00:05:31,300 --> 00:05:34,060
incorporating into your digital marketing approach.