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We will be talking about technical assistance next, you're going to learn about all the things related
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to technical skill, like crawling and indexing, XML site maps, duplicate content, structured data
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or flying, and lots more technical.
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SEO is one of the most important parts of search engine optimization, and you need to make sure that
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your website is fully optimized for it to be Kraul by Google.
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You need to make sure that your technical SEO is up to speed in this guide will help you achieve that.
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So we are going to start from technical SEO fundamentals.
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Specifically, we'll be covering what technical SEO is and why it is really, really important in 2020.
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And we'll also show you what is and what isn't considered as technical SEO.
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So what exactly is technical SEO?
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To summarize, Technical SEO is the process of ensuring that your Web site meets the technical requirements
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of search engines in order to improve organic traffic.
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Some important elements of technical allessio include crawling and indexing, rendering and website
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architecture.
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So why is Technical SEO important?
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You can have the best Web site with the best content, but if your technical SEO is messed up, you
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are not going to perform well in the search rankings.
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To put it simply, Google needs your technical SEO perfect in order to rank it and in order to find
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your Web site and crawl and index the pages of your website, which is why Technical SEO is really necessary.
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But that is not all.
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That's just scratching the surface.
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Even if your site's pages are indexed, that doesn't mean your work is done.
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There are a lot of other factors which go into improving the technical SEO of your Web site.
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For example, your site needs to be fully optimized, free of duplicate content, fast loading, mobile
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friendly and a lot of other things which include the technical optimization aspects of SEO.
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You don't have to go into much detail, but the easier you make it for Google to access your content,
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the better chance you have to rank.
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So how can you improve technical SEO?
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Some of the factors you can work upon and technical SEO is JavaScript, XML, site maps, site architecture,
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you URL structure, structure, date of content, duplicate content rattlin canonical tags, 404 pages,
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301 redirects.
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And even that is not all.
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Fortunately, you're going to read about all of them and more in the guide.
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Let's start with site architecture.
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Architecture should be the number one step of your technical SEO campaign even before crawling and indexing.
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This is important because most of the crawling and indexing issues happened due to poorly structured
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Web sites.
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So you can decrease the error rate of your website by improving your site architecture and then you
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don't need to worry about indexing issues.
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Another thing is that your site architecture influences almost everything you do on your site.
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From Yarl's to your site map, everything is influenced by your site architecture.
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So it should be the main thing you start your campaign from focusing on site architecture will make
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your SEO tasks a lot easier.
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So how do we start?
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First thing is using a flat organized site structure.
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So what exactly is site structure?
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It is how all of the pages on your website are organized and it is always better to have a flat site
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architecture.
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To put it simply, all your sites pages should be only a few links away from one another.
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It is really important because it is structured this way.
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It becomes far easier for Google to crawl your site and to index your pages.
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You also have to make your site super organized and not messy.
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Messy structure usually creates orphan pages, which are pages which don't have any internal links pointing
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to them and which makes it hard to fix idea and indexing issues.
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Second thing is to have a consistent URL structure.
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You don't have to overthink it.
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You just have to follow a consistent you are a logical structure.
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It can help people to make sense of where they are.
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And additional information in the euro can provide extra information to Google, which will help your
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site.
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One very important thing is breadcrumb navigation.
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Breadcrumb navigation is super SEO friendly because they automatically add internal links to category
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and sub pages on your website, which helps to organize your site structure.
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Another thing is crawling, rendering and indexing, you will get to know how to fix crawl errors and
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how to send search engine spiders to pages on your website, you have to first spot the indexing issues
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on your website.
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You can do it in three ways.
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First is coverage report and Google search console.
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This report lets you know if Google is unable to fully index the pages which you want indexed.
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Another option is a tool called Screaming Frog, which is the world's most famous crawler.
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And it is really, really good.
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You can use it to crawl your whole Web site.
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You can also use RF site audit tool, which will give you the overall technical help of your website.
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The biggest problem in technical allessio indexing is getting the pages in your Web site indexed flat
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site architecture usually prevents this issue from happening because if you implement a flat site architecture,
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your deepest page will only be three to four clicks away from your home page.
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Google stated that XML site maps are the second most important source for finding the URLs.
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So you might want to double check that your site map is all good.
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You can do this by going in Google search console and looking at site maps.
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You can also go to Google search console and inspect if you are ls on your website are getting indexed
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or not.
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Another really important thing is to not have thin and duplicate content on your Web site.
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If your website is filled with unique content, then you probably don't need to worry about this.
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However, duplicate content can be present on your site without you realizing it.
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The same goes for thin content.
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Both can overall hurt your site ranking, so it's worth finding and fixing about.
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You're going to learn exactly how to fix this issue.
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In this section, you can use a tool to check your website for duplicate content.
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There are two tools which are really great.
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First is Raven Tool's site auditor, which can show your website for duplicate content or thin content.
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You can also use RF site audit tool to check your site for duplicate content.
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You'll also have to check if your site is not using content from other sites, which you can do with
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a tool called copy scape.
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Most of the sites are going to have pages with some amount of duplicate content in them, which is OK.
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However, if those pages are getting indexed, then that can be problematic.
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This problem can be solved by adding the noindex tag to those pages, which tells Google and other search
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engines to not index the page.
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There is one more option to solve the problem of duplicate content, which is canonical.
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Your URLs canonical tags are used for pages which have very similar content on them, but with minor
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differences like in e-commerce sites.
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Canonical tag allows Google to only index the main page of the website and to ignore the copied pages.
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We'll be talking about one really important issue, which is the speed of a Web site.
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You can directly impact your website's ranking by improving the page speed of your website, and it
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can make a significant dent in your organic traffic.
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There are three ways in which you can do that.
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First is reducing the Web page size.
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In a study, we found out that a page's total size correlated with load times more than any other factor,
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which means that you can compress images and cash out your site.
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But it is going to do nothing.
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If your pages are huge, you can reduce the size of your Web page to improve the site's speed.
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You also have to set up the CDs correctly, which you can check rom web page tests.
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Dog eliminating third party scripts also adds an average of 34 milliseconds to the load time.
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Now we will tell you some extra technical SEO tips.
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If your site has different versions of your page for different countries and languages than the flag
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tag can be a huge help.
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Also, having dead links on your website is not as bad as having broken internal links.
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Broken internal links make it harder for Google Bot to find and crawl your website pages.
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Structured data is another trend and setting it up increases your click through rate and gives some
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of your pages rich.
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Snippets, which will indirectly help your SEO efforts be mobile friendly is a really important aspect
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of technical SEO, and your website can get a ranking decrease if your site is not mobile friendly.
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This has been a summary about technical SEO.
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Now we will be talking about some case studies and you can see how it can help your SEO efforts.
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Case Study one.
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When Felix Nordon audited one of his clients websites for technical issues, he found out that there
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were no internal links.
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The clients were publishing a ton of high quality content, but the traffic and rankings were not improving.
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That's when Felix decided to add internal links to their high priority pages, content pieces, product
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pages and pieces of related content.
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This provided them a 250 percent traffic boost.
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Within a week of adding these internal links, you can read more case studies by reading the blogs given
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in the resource section or watching the videos.