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Modern SEO. We will be talking about modern SEO next, it becomes important to be at par with the ongoing
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trend since the SEO landscape is constantly changing, since Google rolls out thousands of updates every
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year.
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And that's why it becomes important to have the knowledge, the know how of the ongoing trends in the
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SEO world.
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And it might seem tough to find out exactly what are the emerging trends in the current year, which
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is why we have made this section for you.
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We'll walk you through different things like domain authority, the rise of visual search, the rise
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of videos, voice search optimization, featured snippets, mastering search content, combating decreasing
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center and back links.
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And we'll give you some quick tips for 2020 at the end.
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So let's get started.
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First one is domain authority.
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What exactly is domain authority?
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Well, domain authority is the credibility of your Web site and is used to determine how trustworthy
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you are and how trustworthy your site is.
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In earlier times, domain authority used to be all about back links, but it is not the case now.
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Now Google evaluates your site based on eat what is eat.
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It stands for expertise, authoritativeness and trustworthiness.
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In short, eat in many ways.
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Eat is the Domain Authority 2.0.
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Last year, Google's Quality rater guidelines really focused on it.
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It was important even before.
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But in recent times its importance seems to have increased.
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In Google's How Search Works report, they clearly mentioned that they want to rank reliable sources.
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So how can you increase your read score?
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Here's how.
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First, be an expert of your topic or higher one, because if you hire random freelancers to write your
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content, you will be in trouble.
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Since Google has said that they only rank credible sources, things written by random freelancers don't
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have much of a chance being featured on the first page.
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Google goes as far as to say that medical content needs to be written by medical health professionals.
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Google is also making use of softwares to figure out who's behind a certain piece of content, making
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this a tough thing to fake.
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Therefore, it's important to be credible in 2020.
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If you want good rankings, be transparent.
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Google points out that they expect most of the websites to have some sort of information about who is
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responsible for the website.
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This means having a thorough about page, easy to find contact page references and external links to
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sources privacy policy in terms of service and author bylines on every article.
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Another step is to get cited.
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Most of Google's evaluation of it happens off of your website, which makes sense since anyone can claim
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to be an expert otherwise.
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But getting other websites to agree with you, that's a whole different story.
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In fact, Google specifically mentions this in their guidelines that one website says one thing about
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itself and other reputable websites disagree with what the website says.
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Trust the external sources.
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So you need to get cited in lots of different external websites, reputed websites.
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Second, be specific to a particular niche or field.
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Your site as a whole needs to be associated with a certain topic, which again comes down to off site
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mentions.
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Number two, a very important rising trend, which is visual search based on how it is taking off.
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Visual search is bound to take off in coming years.
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To put this into perspective, Google lens has already been used one billion times.
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Pinterest gets 600 million visual searches per month.
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36 percent of American consumers have already used visual search.
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Even though visual search technology is still at an early phase, it works really well.
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You can test it out by scanning the stuff in your room with Google lens, you'll probably find that
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it can identify pretty much everything.
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Google Lens can identify one billion objects and that number is growing every day.
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People use visual searches for a lot of factors like shopping directions, identifying landmarks, local
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business reviews, translations, recipes and lots more.
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So how can you optimize your website for visual search image?
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SEO is the key.
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First step is to use descriptive delay names and write all text for every image.
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According to Google's guidelines, they prefer pages which are authoritative, fresh and feature the
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image at the top of their Web site.
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Number three, the rise of videos online videos is all the rage right now.
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According to Cisco, online video will make up 80 percent of all online traffic by 2021.
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And that is a really big deal.
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Therefore, video should be a part of your digital marketing plans.
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Here's how you can use video to improve your SEO video featured snippets you've probably noticed more
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video featured snippets in the search results.
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So here are three most important things to do to get your video content in a featured snippet.
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Organize your content into discrete sections.
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This is really important.
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Clear sections help.
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Google, understand the content in your video, and this in turn makes it easy for them to use different
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clips from your video in a snippet.
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Second is optimizing your video for SEO.
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Google uses your title description and tags to figure out what your video is all about.
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So apart from publishing videos with well-defined content, it is also important to optimize your videos
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for SEO.
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A study of 165 videos found that 80 percent of all the videos and featured snippets contained a keyword
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in the title.
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Third, a transcript.
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It is really important to provide text based transcript of your videos.
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The captions generated by YouTube are really great, but not perfect.
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Hence, it becomes important to upload a well crafted transcript.
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Another important point is to grow your YouTube channel.
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And if you don't have a YouTube channel yet, you're missing out.
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YouTube is already the world's largest search engine and it is still growing.
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More and more people are searching for stuff on YouTube than before.
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It is really too big a search engine to ignore.
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And most marketers are too lazy to make a video.
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So you can get valuable brownie points by making a video.
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That is, if you can make high quality videos and it gets better.
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When you publish SEO optimized YouTube videos, you'll own more Google real estate.
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Embed your video content into text based blog posts.
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That's because people want to see more content, so it's always better to embed videos into your blog
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posts.
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Another emerging and very important trend is voice search optimization.
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Voice search optimization is the next big thing.
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It is evident from these facts 41 percent of adults perform at least one voice search every day.
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Voice search performed in Google are up by 35 times since 2008.
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Keeping these in mind, it is important to optimize your suite for voice search.
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Here's how you can do it.
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First of all, your content should already rank high in the Google search results and by high I mean
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in the top three.
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According to a study, Google tended to source voice search answers from content that ranked in the
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top three search results.
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It's also important to include a question and answer in your content, since the majority of voice searches
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are questions like how to do a pull up or who starred in Shawshank Redemption.
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When that happens, Google usually picks a page which contains the question and the answer, which is
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why FAQ pages work really well for voice search.
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Ranking and featured snippet also helps a lot.
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A study revealed that four out of ten voice search results come directly from a featured snippet.
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Which brings us to our next point that is optimizing for featured snippets.
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According to Rush, eleven point five, two percent of all search results have a featured snippet,
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and they're stealing a lot of clicks from the number one spot.
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As the new saying goes, zero is the new number one.
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So how do you get your content to appear in the featured snippets?
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You start with finding opportunities by doing keywords, research keywords that you already rank for.
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Why?
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Because ninety nine point five seven percent of all featured snippets are from pages that rank on the
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first page for that term.
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So if you aren't on the first page, you have zero chances of being ranked as a featured snippet.
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Second point is to add snippet made to the page snippet.
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Bayed is a 40 to 60 word block of content specifically designed to rank and J featured snippet spot.
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Why 40 to 60 words you might ask?
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Because according to a study by Rush, they found out that most of the featured snippets are 40 to 60
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words long.
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You could also use different types of snippet.
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Bates like lists snippets by using H2 and H3 sub headers for every item in your list or table snippets
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by creating a table, Google can easily pull data from another point.
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At the core of SEO is search intent.
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It is really the backbone of SEO. Why because any content which doesn't match search content simply doesn't
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get ranked.
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So how do you figure out search content?
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It starts with keyword research.
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You have to figure out the search intent behind each keyword and you have to create something that exactly
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matches the search content.
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Your content and keywords should be exactly what the people are searching for.
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Another method is to optimize your old content, you can change or modify your old content to make it
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better, to make it a better fit for the search content or just to improve user experience, it can
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have a good effect on your website.
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Freckling still remain a key factor for the SEO.
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SEO is eventually all about content end backlogs.
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Without amazing content, you'll never be able to get back links and without back links, you'll never
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be able to rank on the first page of Google back links or that.
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Important, therefore, quality content and back links should be the main focus of your SEO.