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Conversion rate optimization.
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Conversion Rate Optimization C.R.O. refers to the process of optimizing your Web site to maximize the
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amount of people that take the desired action, you want Like signing up for your news, actually making
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a purchase on your Web site.
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As you might have guessed, the conversion part happens whenever people take the specific action you
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desire.
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If you run an e-commerce site, for example, a conversion would be when people buy one or more of your
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products.
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If you're a blogger, a conversion could be a sign up to e-mail newsletter to optimize your converging
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make obviously to understand visitors.
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Paga on your Web site.
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Even if you don't have any C.R.O. knowledge, there are tools that can help you do just that.
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Heat maps are a great way to monitor and observe visitor behavior and tools like Crazy Egg or Hot Job
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will allow you to easily make use of heat map technology.
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These handy tools that you track, the exact actions your Web site visitors take so you can see all
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the places they like to click and learn what content they enjoy reading or watching.
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Hot jar can even screen record each individual visitor action for you.
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This way you can quickly discover what the strong and weak points of your website are and you can optimize
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your site to attract more sales leads and subscribers.