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Influencer marketing today, we'll be talking about influencer marketing influencers carry serious weight
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in the social and blogging world and have the power of popularity which can really help to turbocharger
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brand.
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The most popular celebrities like Kylie Jenner have followers ranging in the millions and can easily
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sway the public opinion.
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In your favor, if your brand is in a niche sector or if it targets a specific segment of people getting
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the endorsement of someone your customer demographic relates to and admires will help you more than
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getting a generic celebrity thumbs up.
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You can save your time, energy and resources by niching down and maximize your chances of a reply.
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Imagine this
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You want to connect with small businesses and entrepreneurs to let them know you can provide quality
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websites at great rates.
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Instead of attempting to contact every celebrity you can think of who likely will never respond.
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It's a better idea to target business orientated influencers.
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They will already have lots of followers in your target demographic who will probably be interested
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in what you do and your services.
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You can ask these questions to do a basic background check on them.
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No.
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One is the influencer active on the platform you're contacting them on.
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This is important because their followers may not be engaged anymore if they haven't posted in months.
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Number two, are they fully compatible with your brand and your target customers?
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Number three.
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How many active followers do they have and how engaged are their followers?
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Number four, one of their interests.
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And what have they posted about recently?
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Knowing their likes and dislikes will allow you to hold conversation with them with ease and not come
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off as being pushy.
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There are lots of tools and tricks you can use to find influencers in your niche.
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For example, the CMO and mentioned both can help you search for relevant people in specific sectors.
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Both platforms also offer free trials so you can get a list of people to contact without signing up
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for a full subscription.
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You can also use all the top dotcom to find popular blogs in almost every industry.
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Niche follower wonk is another tool for Twitter users, which can help you find the most influential
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people in your niche.
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On Twitter, here are some advice regarding influencer outreach, which will help you in your efforts.
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No one don't just pick one influencer to approach target the top 30 influencers instead.
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Number two, prioritize your influencers list.
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According to the authority they have, you can use follower one for Twitter and Mozes tool openside
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explorer for the bloggers to discover their domain authority rating.
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Focus your attention on those who have a high score in the mentioned category.
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Reaching out to bloggers is helpful when you want to dive deep into a specific topic and comes with
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an added bonus, which is that the audience of bloggers have a longer attention span, which can be
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better for some industries.
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Next step after selection and background check of influencers is to form a rapport with them.
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If you spend time building a relationship first, influencers will be more likely to respond favorably
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to your messages.
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Influencer marketing, too.
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So how do you start building a relationship with your chosen influencer?
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Number one is to engage often and in a way which adds value to their content.
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You can do this by making regular, intelligent comments on their posts.
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It'll help you gain trust in the influencers eyes as a regular engaged follower.
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Second is to respond to feedback requests.
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Influencers often run polls or ask for feedback from their followers regarding their content and what
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catches their followers eyes and what doesn't.
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You can win their trust by providing them helpful and valuable feedback and making yourself stand out.
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Number three, share their content since everyone loves a follower who helps them reach a wider audience.
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Don't forget to tag your influencer.
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And when you do this so they know you've shared their stuff and they'll start seeing you as a follower
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who is of value to them.
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Next is to be an active subscriber to their mailing list.
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You can differentiate yourself by asking helpful questions, are giving valuable feedback when they
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ask for it in their newsletters.
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Start with a little introduction about yourself, then leave your comment or question.
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Even if you don't get a reply the first time, you can be sure they will have read your email and now
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you've started the process of getting them to remember your name.
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Number five is to comment on their blog, leave an insightful reply to their posts or ask a smart question.
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It is a sureshot way to engage influencers and start a conversation with them.
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Number six involves informing them about the errors which they might have missed in their content.
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People want their content to be mistake free, and hence this type of feedback is highly appreciated.
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Aim for being a helpful follower instead of a no at all and never correct their mistakes in a.
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Public forum, our server next off, is linking to their content.
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If you run a blog linking to an influencers, content can be beneficial to both of them as Google rewards
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both of you for a link.
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If the site you're linking to is relevant to your own, notify the person you've linked to by sending
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them a short email telling them that you've linked to them and their content fits into your own blog.
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You can also tag them in on a social media post, along with a link to the content last office to include
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them in a list of influencers.
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You can make a blog or content like top influencers to follow in my niche and you can include them in
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that list, although this works better if you've a large following.
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But even if you don't have a large following, it's still a gesture worth making.
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Don't forget to send them email introducing yourself and informing them that they've been included in
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your content and sending them a link to the post.
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So now that you've built a rapport with them, have been regularly engaging with their content and have
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established a basic relationship with them.
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What can you do next?
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Well, once you've established a rapport, well, once you've built up some rapport, the next step
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is to prepare your pitch, which you should send via email if you can.
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Influencer Marketing three, your pitch should be punchy, attention grabbing, but not gimmicky and
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should not be long.
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Here are some tips you should follow while preparing your first pitch to an influencer.
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First off, make sure your brand looks perfect and relevant to your niche.
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Remove all problematic, unprofessional or out of place.
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Post from your feed.
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Check if your brand fits with their niche and does your marketing, design and post communicate.
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This second include both and asking to benefit in your pitch.
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You need to offer some benefit in exchange for your ask.
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This can be a free product, your complimentary services or mutual cross promotion.
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Or it could be something else that has value that you know will appeal.
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Number three is to check if your influencer is worth approaching before investing time in them.
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Number four, assess whether they are relevant to your audience.
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This is important as someone can have lots of followers, but if they're not relevant to your niche,
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they won't be of much help.
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You particularly need to watch out for this.
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If you're trying to promote a local business as an influencer can be well known in one area, they could
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be almost unheard of in your own location.
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Number five is to establish a relationship with the influencers.
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You can do this by engaging regularly with their content, commenting on social posts, sharing their
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content, emailing them to ask a smart question, or letting them know how much you enjoyed their latest
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blog.
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Post number six, be active, engaged regularly with their posts.
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Don't be afraid to reach out and give your feedback or ask a question.
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These are the things that will help build trust and get your name remembered.
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And last is to prioritize your time.
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Instead of trying to build relationships with everyone, focus on those who can actually help you.
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You can use tools like Mozes openside finder and follow follower dotcom to determine which influencers
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have the highest authority in your sector.
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Your pitch will depend on what you want from them.
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A shout out guest post or a free endorsement.
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Always make sure you fully proofread your pitch before sending it out.
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As any mistakes or typos will make your pitch look unprofessional.
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You can use grammar checking softwares like grammar or words free ed to ensure your content is mistake
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free.
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Another thing you must do is make sure you have the right contact details for your influencer or your
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message might remain unread.
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And On replied.
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It's better to reach out to influencers via email rather than direct message them through Facebook or
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Twitter.
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One exception is LinkedIn, which is a networking focused platform so it can be used to reach out to
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people and ideal pitch to an entrepreneurial type influencer.
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If you were trying to get them to endorse your service, let's say a design firm or mention your content
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could go like this simple pitch for getting an endorsement from an influencer.
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Hi, X, Y, Z.
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I am ABC from AB websites and I wanted to get in touch as I'm a big fan of your content and loved your
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recent post on time management.
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I know you have an active following of entrepreneurs in my affordable design services.
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Great for startups short on cash flow.
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So I thought we might be able to work together.
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I've already worked with EFG Brand and other brands and have built up a good reputation for delivering
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quality websites.
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Would you consider mentioning my services or blogs to your followers in exchange for my design work
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on any project of your choice?
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I understand if now's not the right time, but if you do have any design work that needs doing, I'd
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love to help.
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Thanks for considering my offer.
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Take care and I look forward to your future posts.
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Abcam Web.com.
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Influencer marketing for if you wanted to nail a guest post on an influencers blog, you could send
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a pitch like this.
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Let's assume you're the owner of our blogs, Dotcom, a blogging initiative sending a mail to an influencer
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called X, Y, Z.
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Here's how it'll go.
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Dear X, Y, Z.
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Hi, I'm ABQ from our blogs and I have an idea for a post I think might be of interest to your followers.
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It's for a 500 word piece on time management.
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As I know your audience is interested in learning how to maximize their time better.
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The headline goes like this 51 tips to manage your time way better than others, and it will mention
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handy hacks to get more done.
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If you'd like to see samples of other blog posts I've created, you can view some of my posts here.
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Abby blogs dot com.
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I'm a marketing consultant who helps solo startups, and I run an active blog that features articles
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on productivity and getting organized.
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My work has also been published on various sites and I've appeared on a few podcasts too.
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Speaking about productivity and time management, thanks so much for considering my pitch.
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Abkhasia blogs dot com.
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If you found this guide to influencer marketing helpful, we'd love it if you'd be our hero and leave
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us a great review.
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It really means a lot to us and will help us amplify our platform so we develop even more helpful content
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to share with our students.
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Thanks for watching and don't forget to let us know how you get on with applying our influencer marketing
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tips.