0
1
00:00:01,170 --> 00:00:06,290
So for those guys who don't recognize this character I'm going to give you a really good TV recommendation.
1

2
00:00:06,290 --> 00:00:10,160
I know this is not what you're here for but it is just incredible.
2

3
00:00:10,160 --> 00:00:11,740
Go and watch Westworld.
3

4
00:00:11,750 --> 00:00:14,730
It is the best thing that happened on TV in 2016.
4

5
00:00:14,750 --> 00:00:17,190
But if you have not seen this, don't worry.
5

6
00:00:17,210 --> 00:00:19,300
Firstly I'm not going to give anything away.
6

7
00:00:19,350 --> 00:00:25,100
But secondly all you need to know is that there are white hat techniques of getting your app downloaded
7

8
00:00:25,100 --> 00:00:26,160
on the App Store.
8

9
00:00:26,390 --> 00:00:31,580
And there are black hat techniques which people exploit in order to push their apps onto the top of
9

10
00:00:31,580 --> 00:00:32,220
the charts.
10

11
00:00:32,240 --> 00:00:35,310
And I just want to draw your attention to some of these techniques.
11

12
00:00:35,360 --> 00:00:38,120
So let's start off with some white hat techniques.
12

13
00:00:38,120 --> 00:00:44,180
Everything that I've said in this course is pretty much a white hat technique for getting more app downloads
13

14
00:00:44,510 --> 00:00:46,400
and ensuring a successful launch.
14

15
00:00:46,400 --> 00:00:48,270
So here's a few more.
15

16
00:00:48,290 --> 00:00:51,010
One is having an in-app video.
16

17
00:00:51,080 --> 00:00:57,470
So a great example of this is the Headspace app which is a mindfulness meditation app that helps you
17

18
00:00:57,470 --> 00:01:03,410
get into the practice of daily meditation. And what they do really successfully is that when you first
18

19
00:01:03,410 --> 00:01:10,240
download the app, they show you a video roughly about a minute and a half long about how the app works.
19

20
00:01:10,250 --> 00:01:14,870
Now you might think that this is a little bit excessive and given how expensive video production is
20

21
00:01:14,870 --> 00:01:18,820
nowadays especially with nice graphics, you might thinking about skipping it.
21

22
00:01:18,890 --> 00:01:20,560
But here's the trick.
22

23
00:01:20,570 --> 00:01:28,400
Now both the app stores Apple and Google monitor how long users spend inside your app and that contributes
23

24
00:01:28,400 --> 00:01:30,960
to how you rank on the app stores.
24

25
00:01:31,130 --> 00:01:37,280
Basically they differentiate the apps which gets opened and then closed immediately or the apps where
25

26
00:01:37,280 --> 00:01:40,020
people spend more than 30 seconds in.
26

27
00:01:40,070 --> 00:01:45,680
So that is one of their metrics for app quality i.e. the better the app the more that the user wants
27

28
00:01:45,680 --> 00:01:46,910
to spend time in it.
28

29
00:01:46,970 --> 00:01:53,750
So one of the ways of gaining that metric is by having a video and that video can explain how your app
29

30
00:01:53,750 --> 00:01:59,120
works or teach them about something that is within the niche of your app like how meditation works or
30

31
00:01:59,150 --> 00:02:04,300
anything basically that is of interest to that user who download that particular app.
31

32
00:02:04,430 --> 00:02:10,610
And watching a video for 30 seconds is something that is very easy to do and a lot of people will do
32

33
00:02:10,610 --> 00:02:15,840
it and that massively increases your in-app usage time propelling you up
33

34
00:02:15,860 --> 00:02:17,340
the app store search engine.
34

35
00:02:17,390 --> 00:02:22,840
Now during this course, we've been mostly focusing on the iOS and the Google Play store.
35

36
00:02:22,880 --> 00:02:27,280
But remember that there are other app stores. For example there's the Kindle store,
36

37
00:02:27,500 --> 00:02:28,740
there's the Nook store
37

38
00:02:28,940 --> 00:02:34,710
and in China there's all of these app stores for Android because Google Play is banned.
38

39
00:02:34,910 --> 00:02:41,090
So if you have an Android app converting that app apk into one of the formats that can be accepted
39

40
00:02:41,420 --> 00:02:44,500
on any of these apps stores is easy as pie.
40

41
00:02:44,510 --> 00:02:49,610
Now it's a little bit more difficult if you have an iOS app but basically the more places that your
41

42
00:02:49,610 --> 00:02:54,200
app is listed the higher chance that you have of reaching alternate users.
42

43
00:02:54,200 --> 00:03:00,890
So especially if your app targets the Chinese audience or targets Asia well worth considering to get
43

44
00:03:00,890 --> 00:03:03,420
your Android app onto these App Stores.