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Now by default if you upload an app to the Google Play store or to the iOS App Store, you will get a
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certain amount of app analytics that comes pre-built into those two platforms.
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So this gives you some really basic data on for example how much you get in sales, how many sessions
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there were, how many active devices have been using your app, how many crashes there are.
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Which is always interesting and also where is your app mostly being used. And the idea is that you are
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using the data that you acquire from your users to determine how best to update or modify your app so
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that you can endear your app to more users or get more downloads.
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So for example, you can see here that there's actually a lot of Swedes who are using this particular
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app so maybe the next language to localize your app to will be Swedish.
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But at the end of the day a lot of the data that you get from these native platforms are still very limited and
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you want to have more data than this.
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So then this is where app analytic tools come in.
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And and one of my all time favorite tools is something called Flurry that was developed by Yahoo
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surprisingly.
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But the nice thing about Flurry is a) its free to use
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and the second thing is that you can completely customize it, so you can track whatever it is that you
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want.
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So say if you want to see how many users actually progress through each of the levels i.e. how many
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users do you drop 
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at each level of your game, then you can do that in Flurry.
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r you can see how many users give up on inputting that data in your form, what is the percentage drop
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off and you can do that again on Flurry.
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You just have to use a little bit of code.
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Now if you want something slightly simpler than that then there's another tool that does pretty much
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the same thing called Mixpanel.
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And again a lot of the basic features are free to use but Mixpanel makes a lot of things more intuitive
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I would say them Flurry. But essentially the point is the same.
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You're trying to track and see how users are interacting with your app so that you can infer if there are
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problems within the user flow. For example maybe level 3 in your game is too hard and you see that
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95% of people can't get past level 3 and that will tell you that you probably have to make level
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3 slightly easier.
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So essentially--
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So essentially let the data guide your next versions and identify any problems that might be holding
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you back on the app stores.
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And that brings us to another point.
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Both app stores will penalize apps that don't get updated regularly. So you can just upload an app and then
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forget about it and hope that you'll keep getting revenue.
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In fact on the Apple App Store, they're starting to delete some of the apps that haven't been updated
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for a few years or no longer work on the new iOS versions.
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So it's well worth a) monitoring how your users are interacting with your app.
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Looking at the data as to whether if they're enjoying their experience, how long they're staying in the
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app, how frequently are they coming back to the app and using this data to guide your development for
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your next versions
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in order to make it better and better and better.