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Now a really useful tool is something called Review Monitor from launch kit which I think was recently acquired
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by Google actually.
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But basically what it allows you to do is to monitor all the reviews and ratings that get posted for
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your apps either--
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You can either get it sent to your inbox as soon as it happens or you can get it sent to your Slack
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via chat.
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So this is a really really useful tool because you always want to be on the pulse of what is happening.
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Very often you see that you know a new version of iOS gets released and your app that works for iOS
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9 no longer works for iOS 10 and starts crashing everybody's iPhones.
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You want to know about that as soon as possible and and review monitor can be a great way of doing this.
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So in summary, take review seriously, try and prompt users to give you a review after they've used it for
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a substantial amount of time,
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so that's usually three consecutive app opens for me. And the third thing is to make sure that you can
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filter the unhappy, the confused and the happy users.
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This way you can tailor your approach for them.