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Now one final point to think about when you are going to go for paid advertising. And the idea is that
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you're going to pay for adverts and Apple is still taking 30 percent cut of whatever it is that you
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make on the App Store.
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Now here's one weird trick where you can claw back more money from Apple. And this is by joining the
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iTunes affiliate program. And the idea is that if you are going to pay for adverts that direct people
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towards iTunes to download your app, you can earn a commission for that purchase.
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So as an iTunes affiliate, you'll get 7 percent of the revenue that Apple makes on that app downloads.
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So that basically means that you can actually claw back some of that 30 percent that you're paying Apple
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by using your iTunes affiliate account.
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Now the other thing that's really cool about the affiliate program is that you'll commission applies
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to a full 24 hours.
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So say if I share an iTunes affiliate link with Bob and Bob goes on to iTunes and sees my app but doesn't
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want to download it.
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Instead he goes and downloads Clash of Clans and starts paying Clash of Clans a lot of money.
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As long as that happened within 24 hours of clicking on my affiliate link, then I still earn commission
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on that purchase or whatever purchases he makes.
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So it's well worth signing up too.
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Now unfortunately for the Google Play store even though they've said that they are planning for something
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similar to this, it has yet to materialize.
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So unfortunately this is only a solution for the Apple App Store.