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So
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one final tip regarding Facebook paid adverts is that when you create your app, you can put the Facebook
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SDK which is a library from Facebook into your app. And you can set it up such that every single time
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somebody downloads your app, Facebook will register which of their users have downloaded your app.
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And then when you go into the Facebook Advertising Manager, It gives you the option of serving your ads
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up to a lookalike audience to the ones who have already downloaded your app.
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So there'll be people who are similar in terms of demographics, so gender or age or whatever are the
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features that Facebook has identified.
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And it basically finds a lookalike audience who have a much higher rate downloading and installing your
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app because it's modeled on people who have already downloaded your app.
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So check out Facebook lookalike audiences once you decide to go down the Facebook ad route.