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So as we said previously when we spoke about how to figure out if your app icon is optimal or if your
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description is optimal,
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the key to any sort of successful marketing is split testing. It's actual scientific experiments that
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get you results.
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So it's the same thing with your Facebook ads.
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Don't just make a single ad copy. Make ten, make twenty.
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Make sure that you have different descriptions for each of the ads.
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Make sure you have different images or you can have different text for the button for the action button.
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So for example, the get off a button probably will convert more people than the like page button.
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And Facebook allows you to do split testing quite easily.
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You basically just create a whole bunch of ads and it shows you which ones are getting more clicks, which
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ones are people lingering over,
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which ones are converting more people. And that is crucial data that they're going to use in order to
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refine the ads and also get a higher conversion rate.
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So remember when we spoke about using the cheaper CPM or cost per thousand people or cost per thousand
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impression way of advertising?
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Well this is where you optimize your ad so that you make those 1000 people really count and you grab
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a high proportion of those people's attention.
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So one of the things that we tend to do is that if we're launching an app that is in a particular niche
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say using our coffee example, I will go and like every single other app that is within the same niche.
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Because once you've like those pages, every single time they put on a sponsored ad you will see it. And
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you can look at how some of these big spenders are structuring their ads. What are the app icons they're
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using,
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what are the images that they're using,
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what are they writing in their description,
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So for somebody like Clash of clans or mobile strike, you can bet that they've thrown millions and millions
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plus a load of people's time into optimizing these ads.
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These ads have been split test to death and you can benefit from their ad budget by trying to figure
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out what it is about these ads that work.
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Maybe it's because of the annotations,
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maybe it's because of the human faces. Whatever it is try and benefit from your competitors ad budget
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by figuring out how they're split testing has resulted in the ways that they are advertising.