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So one of the first things about Facebook ads that a lot of people want to know is isn't it really expensive?
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And on a relative basis compared to something like Google adwords,
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yes it is expensive.
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You'll usually paying something between 50 cents and a dollar for one click.
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So that click is simply a click from the Facebook platform onto the App Store.
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It might not even equal a download.
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So you have to be aware of these costs and make sure by acquiring that one user, you can in fact make
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back the same amount if not more from that acquisition.
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But on the other hand if you think about the minimum cost of Facebook advertising it's something as
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low as a dollar a day.
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It just means that your ad won't be as competitive as other ads and it won't be shown as often.
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So there's two main styles of advertising. And one is pay per click
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so this is how much are you willing to pay per click on your action button
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so that could be download now buy now, whatever it is you decide to name it.
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Now the other option is cost per thousand impressions or CPM. And this is where you pay for a thousand
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people to have come across your ad.
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Now that could be in the right hand side bar, that could be in the middle of the feed, that could be on
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Instagram that could be basically a glance.
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Now paper click or CPC is way more expensive than CPM and what you should do is to try and improve the
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conversion of your actual ad so that you make those 1000 impressions really count and you can get more
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clicks by paying less by doing so.