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Now we're going to move on to talk about advertising and in terms of mobile advertising,
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Facebook is still king.
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So you can use Google ads to make your app show up in search
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but as we all know Google is not the right place to download your apps.
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Whereas with something like Facebook or Instagram it's far easier for a user to get converted while
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they're on mobile and get your app installed immediately.
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So while Twitter has a similar type of ads, most people in the app world will agree that Facebook ads
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for mobile installs is reigning as King.