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All right.
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So the next thing I want to talk about is paid advertising.
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Now if you watched the module on growth hacks to get downloads, you'll realize that there are a lot of
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free options that you can explore and play around with before you have to start forking out cash.
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Now your-- now your motivations for going down the paid advertising route should not be for vanity i.e.
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you have no users, you need users fast, pay Facebook and Google a load of money in order to buy those
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users.
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No. Instead it has to be a calculated decision where you figure out how much on average can you monetize
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per user and what is the maximum cost of user acquisition you can stomach in order to continue bringing
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in profits.
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So once you've answer those questions, once you're at a stage where you know how much per user makes you,
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then you can start exploring paid advertising.