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Now I've been talking about the Apple App Store and the Google Play store and there are a lot of things
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that are common to both
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for example keyword research or traffic versus difficulty.
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But there are a few things that are different between the two of them
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and this is just a table that summarizes some of those things.
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So for example Apple app store
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gives you more characters in the app name but Google only gives you 30 characters.
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The other thing that's really important is your description.
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Now in the Google Play store that is pretty much where most of your keywords will get taken out of
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whereas on the Apple App Store it doesn't impact your keyword ranking so much although we are seeing
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it becoming picked up. For the Apple App Store
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as we mentioned before the majority of the keywords will come from the keywords field which is limited
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to 100 characters whereas the Google Play store does not have a place where you can enter your keyword.
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It has to be like a website.
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They gather the information on the words that appear the most frequently in your app name and in your
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description.
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And the closer to the beginning of each of those fields the heavier the words are weighted.
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Now the other thing that's really interesting is that words are counted as keywords in places that you
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won't expect.
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So for example when you name your in-app purchases, you'll think that "Oh you know I'm just going to come
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up with a name that makes the most sense" but in fact those also count as keywords.
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So make those names something that you want to rank for.
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And finally through observing a lot of app performance on the Google Play and Apple app stores, you can
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actually see that the things that people write in their reviews actually count towards your keywords.
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Now obviously this is something that you can't control unless you decide to go and pay people for reviews.
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But it's something just to be aware of and the reason why we know this is because somebody wrote on
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the Pandora app, they wrote a review saying "I hate this app.
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I prefer Spotify." And you start seeing the Pandora app appear when you search for Spotify which is really
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interesting.
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So this is just a couple of differentiation between ASO on the Apple App Store and the Google Play
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store.
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As always, study the platform that you're going to target and really understand how it works. For both
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of these app stores listing your app on it is pretty straightforward.
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The platform guides you through it's just filling in a whole bunch of fields but the intricacies lies
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in knowing which fields get counted towards your keywords and how to make those keywords count towards
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getting your ranking higher.