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Now one thing to remember about key words is that you want to keep in mind where you are in your app development
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cycle.
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So when you are early stage i.e. you've just launched your app onto the App Store,
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then you don't have any metrics to show off.
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You don't have any reviews, you don't have any ratings, you barely have any downloads and that is going
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to make it hard for you to rank highly for difficult keywords.
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So when you're picking keywords, you want to go for something that might not be searched so frequently
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but has low difficulty rating. So there's not a lot of apps which are targeting it.
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So when we're thinking about ninja game which is one of the most popular keywords that a lot of games
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are targeting, maybe consider ninja games you could target something like Warrior Games or samurai games
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which don't have as many apps that
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are trying to compete for that word in which case you have a higher chance of coming out on top.
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Now as you go from your early to your mid and late game when you're racking up those reviews those downloads
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those in-app usage time, then you can start thinking about targeting those words that are slightly more
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difficult.
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But bear in mind which stage you are and try to maximize the chance that you'll show up by selecting
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keywords of the right difficulty.