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Now another tol I want to talk to you about is pretty new
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actually. It only came about because Apple has recently introduce something called Search Ads.
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So if you haven't heard about this, this is where basically they now allow apps to appear as ads. So similar
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to when you go into Google and you search for something like Weight-Loss all the top results,
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these three which are labeled ads, have been paid for in order to appear right at the top for this keyword.
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Now for the Apple and the Google App Store you can now do the same for your apps. So you can create
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an ad for your app to show up for certain keywords
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even if you don't organically rank.
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So this can be helpful if you have a new app that has you know virtually no downloads or no notoriety
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or no reviews.
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But from a lot of testing on our side, it seems quite expensive to get those conversions.
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Now the thing I want to talk to you about is not to go and create ads but instead I want to show you
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a good tool inside the search ads platform.
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If you head over to searchads.apple.com and you hit start.
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Then you log in with your Apple ID, you are able to create a new search ad campaign.
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Now if you click on that you get access to a keyword research tool and you don't have to actually pay
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and you don't actually have to put on an ad or pay Apple anything in order to use this keyword tool.
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So this is very similar to the Google Adwords keyword tool.
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It basically allows you to get from the horse's mouth the search popularity of certain keywords.
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So for example, if we have a coffee app and I type in the keyword coffee, then Apple will suggest to me
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various keywords that have high popularity.
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So unlike Sensor Tower where a lot of this data is inferred and estimated, this is data from Apple itself.
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So the words that are related to coffee that ranked really highly are coffee or coffee spelt badly or
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coffee cafe, Starbucks.
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So people might not be looking for coffee app but maybe they're looking for the Starbucks app then in which
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case they're probably coffee drinkers might be interested in your app.
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So this is another cool tool for you to play around with.