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Now the second method that I want to talk about is using Google to gauge how much interest there is
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in your app idea or your startup idea.
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So a really useful tool is called Google Trends and you can find the link in the text box below this
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video.
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And essentially what it does is that it shows you interest over time of a particular search term and
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you can compare search terms with each other.
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So this is the way you put in a particular niche that you're interested in targeting, be that Pokemon
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go or be that travel apps or whatever it is that you are looking to build.
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You can put in the problem that your idea addresses or the potential positive effect that your idea
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or product will provide.
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So basically you just put your search time in here and you could determine whether if you're looking
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at worldwide data or a particular country and look at the time period.
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So for example the word Pokemon started really hitting the search engines around summer of 2016
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when Pokemon go was due to be released.
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And then you see this huge spike and then you see the interest waning here.
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So you can look at things like interest over time whether it's growing whether it's waning
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and to see if you are at a time point where it's optimal to launch. And the other thing is that you can
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look at interest by region to see which countries you should be targeting with your particular ideas.
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So it seems like most people who are searching for Pokemon is actually in the Philippines or in Chile
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or in Singapore and you know that might guide your localization efforts it might mean that you might
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translate your app et cetera et cetera.
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The other thing that you can look at is the related topics that people search for when they're looking
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for pokémon.
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So people are looking around GPS, they're looking for the sun and moon which is the Pokemon game that we've released
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recently.
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And you can look at essentially the search terms around your search term.
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So for any given topic you can see what is it that people are interested to know about.
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And then if you look at the search volumes of a particular search term you can estimate how much of an
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audience or how much interest people will have around the things that you're going to build and you're
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going to make.
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So a slightly more refined way of doing this is using the Google Adwords tool called keyword planner.
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And keyword planner gives you a little bit more information.
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So this tool is intended for people who are looking to create Google ads.
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That's essentially you know that top part in Google search which is an advertisement for a web site.
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But it's also really useful for gauging how much competition your idea has and how much in terms of
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numbers are people actually searching for these particular search terms.
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Essentially all you're doing is putting in keywords.
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Now they can be as long or as short as you want.
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And the key words are essentially what you expect people to be putting into google search.
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So essentially when you are in keyword planner you want to go for the Get search volume data and trends and
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you want to put in your keywords that relate to what it is that your app or your idea does or what problems
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it solves for the user.
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These are words that the user would put into Google.
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So for example say if you were going to sell hair extensions you know you could just put hair extensions
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and get search volume to see in the US over the last 12 months
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how many people are searching for hair extensions.
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You see the average per month you get about 100K to 1 million searches so
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that's quite a lot and the competition is quite high.
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That means there's other people who are targeting this keyword to advertise.
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That means you've got other people who are trying to monetize something relating to this.
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Now these numbers are only there as a guide but they can help you determine whether if you will have
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a large enough audience who will want to buy whatever it is that you're making.
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So if we're making an app that is about tattoo ideas see how much the search volume there is for that.
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Now there is about 100K to 1 million monthly searches
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so that's again high.
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There's a lot of people looking for tattoo ideas but the competition is low.
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There's not a lot of people targeting it. That's good on one hand but then you have to ask yourself you
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know why aren't there other people doing this?
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Is it because they're not able to?
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Or is it because they can't monetize it?
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So these are questions that you have to answer about your particular niche or your particular idea.
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But Google Adwords combined with Google Trends are both really really useful ways of gauging how much
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interest there could be in your idea or in your product.
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And one of the key things is looking at trends.
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So this is the search data for hair extensions over something like 10 years. And you can look at the
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trends for people searching.
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So for example if you are out this part of the graph, you know maybe you would feel like yeah it's probably
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a good idea to start a business that still something to do with hair extensions.
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But when you're at this part of the graph does it still make sense?
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You can essentially look at this as a predictor for how much interest there is in your niche or in your
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product and use it as a guide to determine whether if your idea is a good one that you should pursue
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or if you should think about some of your other ideas that might be better.