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So on the iOS App Store when you list your app there is a field that you can fill in
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for all of your keywords. So it's limited to 100 characters and you can try and stuff in as many keywords
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as you want.
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So the important thing to note for when you're listing an iOS app is that you don't need to add any
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spaces.
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If you add spaces they will take up your character count.
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So just have keyword, keyword no spaces.
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First tip.
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Second tip is that the App Store will automatically conjure up all the various plural versions of your
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keywords as well as all the different combinations.
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So say if we're making a coffee app and you want to have the words Coffee Bean and coffee in there,
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you don't have to write coffee, coffee bean. Instead just write coffee, bean, whatever else
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it is
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because the app store already will form all the possible combinations of all your keywords.
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Now the third thing to remember is that you can't update your keywords on the fly. In order to update
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your keywords
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you have to push out an update to your app. So make sure that you think carefully about what you're going
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to put in here because to a large extent it's going to determine how highly your app ranks for the keywords
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and that will directly contribution to your download rate and hence your revenue.
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Now on the Google Play Store, keywords work slightly differently.
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So on the Google Play store you're able to add a description as well as a name to your app. And similar
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to how websites work,
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Google will look through your description to determine what the keywords should be.
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So in this case, if you have a particular keyword like coffee, you want to make sure that it appears as
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frequently and as naturally as possible in your description.
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So don't write a description that's just coffee, coffee, coffee, coffee, coffee.
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It has to be in a natural context.
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And the closer to the beginning of each of these fields means that the higher the word is weighted.
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So if you have an app name that is called Coffee House, it will rank higher for the word coffee than
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House coffee for example.
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So keep your keywords as close to the top left as possible.