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Alright guys. Let's talk about App Store optimization or ASO.
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So this is the little brother to SEO which is Search Engine Optimization
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although that little brother is getting chubbier and chubbier by the day.
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And that's because App Store optimization is becoming more and more important.
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So similar to search engine optimization when you're trying to make your website appear on the first
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page of Google, App store optimization is about how to make your app appear on the top
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when a user is looking for a particular keyword. So revisiting some of those stats, when you search for
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a particular keyword in the App Store the top five apps that show up account for 72% of the
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downloads.
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And the first app alone takes 35% of all the bacon.
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So as you can imagine as we talked about apps on these earlier in the course, if you are listed below
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the 25th app then there's really no chance at all for you to soak up any of those users or downloads.
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So how can we get your app to appear at the top like Clumsy Ninja or Ninjump?
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Well this is the science and art of App Store optimisation.