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Now another thing that applies to both app stores is localization. And this basically means having the core
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text of your app or any of the screenshots basically any sort of text that appears in your app translated
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to some of the native languages of the biggest app stores.
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And these 12 languages represent the top 12 app stores.
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Now I understand how this can seem really intimidating you know thinking about getting your app translated
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into so many languages and you might worry about the potential costs.
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So if you're at a stretch I would say the bare minimum that app stores look for is Chinese, Japanese
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German, French, Spanish and Italian.
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And these represent some of their biggest performing stores.
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Basically if they can push a product across the world then you increase your chance of getting featured.
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The next thing that is really important both on Android and iOS is design.
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If you think that your app is worthy of getting featured if you think it is a really serious contender,
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then I would say consider bringing on a UX designer bringing on a UI designer, somebody that can make your
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app look and feel amazing especially on the Apple App Store.
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Design is so important to that company that something that looks terrible even if it works like a dream,
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if it looks terrible they don't want to destroy the beautiful AppStore that they've created.
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The next point to remember is that if you are an app that has generated so much buzz around your launch
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that you can't be ignored by these big app stores, then you will be featured.
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So think about apps like Fitmen cook where none of the where none of the team approached either Apple
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or Google for a feature.
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But just because of how much buzz there was generated around it on social media or in real life, these
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app stores can't shy away from featuring something that's popular. So generating buzz or generating downloads
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comes before any of these techniques.
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The last thing I want to talk about is while a lot of these techniques work, it doesn't replace that
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human contact.
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So if you think that you've made something great something beautiful something really worthy of the
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App Store, then don't be afraid of just pitching
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one of the App Store managers directly.
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Now I'm not going to give away anyone's email or contact details, but they're surprisingly easy to get.
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And one of the easiest ways is just by turning up to Google IO or going to WWDC.
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There's a lot of App Store managers that float around there.
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And if you meet the right people and interest the right people then it's well worth pitching one of
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these contacts.
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So a funny story from a friend of mine Rich Pleece who founded an app called Suppe is that he was casually
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tindering, looking for a date and and happened to end up having drinks with a lady who worked at Apple.
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And even though I think romantically it never worked out,
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but since then he's managed to get about three features on the Apple App Store just by hitting up his
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Apple buddy.
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So real life connections do matter.
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It's going to be more effective than anything else.