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The next thing to talk about is that both platforms iOS and Android prefer native apps.
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So as most of you know there are native apps.
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So for example Android apps made with Java and using the Android SDK or iOS apps made an Xcode using
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Swift or Objective-C.
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Finally there are other hybrid or cross-platform apps made with frameworks like Appcelerator or Xamarin
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or PhoneGap etc. So basically using non-native tools but the advantage is that you can create an app
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that can be deployed both onto the Android and iOS App Store.
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Now students ask us this question a lot.
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Why should I learn to create native apps?
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Why don't I just make one app that can be deployed on both App Store saving me time and money?
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Well those are some of the pros of developing hybrid apps. But on the other hand the cons are that you
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will usually get inferior user experience.
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If you've been on the app design course, you will hear a stress about how important it is to understand
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what optimal user experience is like on your platform.
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So for example on Android it's common to use these menu draws or hamburger menus whereas on iOS the
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default should be a tab bar.
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So there's a lot of subtleties in the user experience that makes an app feel native and it does matter.
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Now in this case, another reason why not to develop a hybrid app or cross-platform app is that both app
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stores
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the Google Play and the iOS App Store, prefer featuring native apps.
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So looking back at the data in the last three or four years if you look at the featured apps, the vast
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majority are native apps and this might be one of the factors that will sway you away from cross-platform
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options.
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Now of course having said that there are some really great tools being developed currently and React
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Native is one of those really exciting things and definitely worth checking out.
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But from an app marketing point of view, it's far easier for you to try and pitch Apple or Google on
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a native app than a cross-platform written in Javascript for example.