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Now I've summarize some of the things here that have been voiced by journalists
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and if you want to have a look in more detail about the way that a journalist thinks, have a look at
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this blog piece which I've linked in the text below from Mike Butcher who is the editor at large at
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Techcrunch. And he's a really great guy
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who writes some really interesting pieces and he certainly get swamped by startups or founders trying
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to pitch their company or their app or whatever.
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And he created this blog post that acts as a guideline to how you should approach pitching journalists.
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And he also has this little checklist at the end which is really useful full of things that you should
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answer in your pitch or at least think about before you start pitching a journalist.
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So take a look at that and start following some of what I would say best practice for pitching journalists.
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Now the final thing I'm going to say is that if you're interested in the way that journalism works currently
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and how the game of getting press actually works, then this is a great book that I would highly recommend.
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It's called Trust me I'm lying by Ryan Holiday who is a really accomplished young guy actually.
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He was the head of marketing at American Apparel when he was only 20 and did some great stuff for them.
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But essentially in this book what they talk about is the way that modern journalism works.
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The klick chasing journalism.
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And he talks about some pretty underground ways or hacky ways that he went about getting some major
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coverage in on national TV or national newspapers simply by creating a sort of sensationalist piece
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which he leaks to some small the blogs which gets syndicated by larger blogs which then gets read by
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journalists at The Washington Post or The New York Times and then before you know the news piece is on
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NBC. So have a read of that.
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It goes into a lot more detail than what I can do in this course but it's both insightful as well as
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practical on how you can leverage the press in the modern day.