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Now if you really can't manage to get anybody to write a story about your app or about your business then
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another thing that you can consider is a service called HelpAReporter.com.
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So this is shortened to HARO for most people, help reporter out. And what they do is they help journalists
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find sources for their stories.
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So very often you'll get some big name publications like Huffpo, Techcrunch with their journalist looking
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for a particular expert or somebody who works in a particular field to comment on a story so that you
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can act as a source.
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And the way that HARO works is that you get sent I think two or three emails daily with a whole bunch
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of journalist requests looking for people from all over the world who can help them with a particular
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story.
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Now the downside to that is if you want to be diligent about this, if you really want to pick up on that
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golden nugget of a request, you're going to have to trawl through a pretty much 2000 word essay three
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times a day which is not exactly a great use of your time if you're a startup founder when you're already
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working 14 hours a day and sleeping for 2 hours.
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This is probably not the best use of your time.
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But here's a trick that you can use in order to save your sanity and still get the benefits of finding
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those relevant journalist requests.
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So first things first sign up with your Gmail account.
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And if you don't have your own Gmail account get one right now. It is the one decision that you will never regret.
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So in your Gmail account
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head over to the settings icon, the little gear icon and go to settings. Next
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this will bring up this settings pane with a bunch of tabs.
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Head over to the filters and blocked Addresses tab.
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And what you can do here is you can click on Create a new filter and that filters all the incoming messages.
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And then you're going to add in the From field the email address where all the HARO requests get
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sent through which is haro@helpareporter.com.
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And then what you're going to do is you're going to put into this field where it says "Doesn't have" the
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thing that you want to have.
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Now that seems a little bit unintuitive but bear with me.
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So say if you only want to see the requests from Techcrunch journalists or say if you only want to
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see the requests which have the word coffee in it, then you put your key word in here and then you press
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create a filter with the search. And what you can to do is you're going to click the box that deletes
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all the emails that don't have your key word.
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So that means the only emails that come through to your inbox requiring a manual review are the ones
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that contain the keyword that you want.
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So maybe something to do with coffee or maybe something to do with babies and whatever it is and that makes
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your life so much easier.
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So you don't have to trawl through a million lines three times a day.
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Now besides help a reporter, there's two other services that I quite like.
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One is called JournoRequest.com and the other one's called Response Source.
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Now for those you guys who are based in the UK
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Response source is pretty much only UK based and they have a seven day trial which you can check out.
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But the pricing model after the seven day trial can be a bit steep. but they do have a nice way of filtering
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out requests and getting requests immediately when they're made.
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So have a look at all three of these resources and start monitoring for journalists requests in the niche
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of your app.
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Now if you still can't manage to get any journalist to cover you, the next best thing to do is to run
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an app give away.
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So this means giving away a hundred or five hundred copies of your paid for app free to a particular
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tech blog.
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So this is usually really easy to do. From the journalist side it requires maybe you know a paragraph
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of writing which they can do in 10 or 15 minutes and it gives their readership something of value.
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So this is pretty much a last ditch resort that you can try.
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But in the past I've seen quite a lot of people have success with this and getting into some big name
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tech blogs.
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So well worth giving it a go.