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Now that you know who you want to approach, the next question is how do you approach them?
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For example, how would you find their contact details?
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Well there's a website called VoilaNorbert.com and it has a really simple interface but it does
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something really powerful.
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It allows you to put in the first and last name of your potential journalist or person that you want
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to contact and then put down the company that they work for, their domain.
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So for example it would be something like MikeButche@Techcrunch.com.
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And then once you hit Work for me Nobert, it will go through all the different variations that most
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companies use in order structure their corporate email so that will be.
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So they'll be initials or a full name or initial plus surname etc. and it pings all those email addresses
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until it gets one with a successful response. And then it will tell you what is the email of that journalist
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or that person you're trying to contact.
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And usually when we tell this in class in person, there's two reactions that we get in the classroom.
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One is people who are really shocked and really angry.
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This is how people have been getting my email.
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This is how all these strangers have managed to reach me. And the other response that you get are really
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mischievous people going like "ha ha ha.
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Now I know how I can enact my evil plans on the world."
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But either way it's a really useful service and it's useful not just for pitching journalists but for
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finding venture capitalists or angel investor details or doing B2B sales when you're looking for like
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say the V.P. of sales at a particular company etc..
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So really really powerful tool.
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Try it out.