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Now what's the next step after you've figured out your story or your angle,
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you figured out how to succinctly pitch your app or your company.
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Well the next step is figuring out who to pitch to.
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And this is a workflow that helps you to do that. Different journalists have different areas of interest,
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they have various things that they like to cover. And in order to find out what that beat is you have
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to look at what they've written in the past.
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So say if you're creating a coffee app,
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the best bet to get press is by finding out which journalists have covered this topic in the past. Because
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if they've written about coffee apps in the past you're far more likely to get their attention than
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if you pitch somebody that covered financial tech or fin
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tech for example. One of the ways of doing this is by going to Google and hitting the News tab
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searching for either your competitors name or your niche. And then you can start making a list of who
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those journalists are.
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Now a slightly more sophisticated way of going about this is using a service like Buzz sumo.
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And this allows you to see not only who the journalists are but how much interest they got from their
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stories as well as a whole load of really useful details as well as a whole load of really useful details.
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But the main point is not about getting some fancy service.
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It's about figuring out who has written about your niche or about your competitors and then getting a name
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of the journalist making a spreadsheet of who the journalist was,
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what is the URL of the story that is in the same niche as yours. And then read up and do a little bit
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of background research on the journalists. Figure out what do they tend to write about,
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what do they care about,
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what are they interested in.
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So that will come from their previous posts, their Twitter feed or their Facebook feed and start getting
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a sense of what each journalist is about because everybody's different and you have way better of a
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chance targeting a journalist that actually cares about the topic that you're involved in rather than
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just rather than just blasting every single journalist. Because at the end of the day when you are pitching
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journalists you want to make it personalized.
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You want to be able to show that a) you're not wasting their time because you know what they write about.
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You know what their opinion or their stance on certain things are.
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And either "Here is a novel idea" or "Hey here's a heads up on what's happening in that area" or in that niche
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or something that basically is worth writing about because these journalists get pitched every single
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day from morning to evening.
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And you have to somehow stand out from the giant crowd of self-obsessed founders who all believe that
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they are a special snowflake and that everything they do is worth an hour of somebodies life to write
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about it.
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So really do your homework and you'll have a much higher chance of success.