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Now this is a slide from the Founders Institute and this is something that served me personally really
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well over the years
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no matter what it is that I was doing because it's a very succinct way of structuring what it is that
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you're doing so that anybody can understand.
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Very often you get pitched by people who say "we are a data integration social analytics company helps you
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connect with your prospective leads."
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Now I'm not going to point out which company this is but just by having read this paragraph over and
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over and over again giving this course, I still to this day do not know what it is exactly that they do.
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So don't be like that. Instead structure at something like this.
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So for example my company Spacex is developing reusable rockets to help space agencies reduce the costs
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of rocket launches.
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That makes sense to everybody.
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The other thing that you have to remember about the elevator pitch is that if you've ever been to Sand
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Hill Road in San Francisco,
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so the street where basically all the biggest venture capitalist firms are, you'll notice that none of
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the buildings are more than two stories high. So that elevator ride is maybe 30 seconds or 20 seconds
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and you have to get your point across in that limited time span.
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It's not Trump Tower.
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You don't have time to fluff around what you're talking about.
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Get to the point. And this is great
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not just for pitching journalists, but for pitching investors or for telling people what you're doing
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or pitching customers even or pitching B2B customers.
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So think about how you can structure your own company or your own app in this way and start practicing
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using it and you'll see some really great responses.