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Now the second thing that you have to think about is who are your audience? because this matters a great
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deal. If you are an app that targets teenagers
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even if you get exposure in a national newspaper like The Guardian, it's not going to help your downloads
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all that much.
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Think about who your audience are and think about where they hang out and then figure out how you can
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get exposure in the places where they hang out.
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So if you have an app that is about classical music, then yes Guardian is probably your best bet.
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But if you have an app that targets teachers, then maybe a small local teacher's publication will get
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you a lot more downloads by getting you exposure within the relevant circles.