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Okay.
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So the last thing I'm going to talk about is using social media to your advantage.
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So the thing about social media is that it basically can suck up as much time as you have. Now unless
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you have a dedicated social media person, then you're really going to have to focus on where are your
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audience at.
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So say if you have a product that's related to food, you want to be all over Instagram because it's such
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a visual thing.
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Instagram is so geared towards that.
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Now if you have a news app on the other hand then Twitter is going to be your platform.
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But basically the idea is that you only have so much time that you can dedicate to this activity of
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building social media following.
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If you try to spread yourself too thin or get all of your team to be on all of the social's, you will
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never win.
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So figure out who your users are.
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Figure out where they are at and then go and target that one platform and do it really really well.
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But on the other hand, make sure that you grab the handles for your app or for your product
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on the big four.
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So that's Facebook, Twitter, Pinterest and Instagram.
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Because if you've ever tried to buy back a handle, it is so expensive and so tedious that you will kick
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yourself for not thinking of getting it
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when you first launched. And in fact there's professional squatters who basically to sign up all these random
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words and hope that some poor company is going to need it someday and they'll sell it for a couple of
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thousands.
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So grab your handles and focus on one platform.
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Now the other thing you want to do especially if you're making an app is to make your app do your social
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media for you.
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What do I mean by this?
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So here's a story. I think about a year and a half ago, there was this article on The New York Times about
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36 questions to accelerate intimacy between strangers.
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And it was quite a fascinating read. It was based on the research of a sociologist who discovered that
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if you get two strangers to ask each other really intimate questions like "If you have to save your mom
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or dad who would you pick and why?"
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So not your usual Tinder date kind of conversations. But if you got two strangers to reveal themselves
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and expose themselves in this way and then at the end there was this like super creepy four minute stare
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into each other's eyes, until it hurts.
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Kind of is.
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Then apparently it will accelerate intimacy between two parties.
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So this article really made the rounds on all of my social media feeds. I saw it on Twitter come up again
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again.
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People were discussing it,
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people were sharing it.
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It was all over Facebook.
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And clearly there was a huge amount of interest in this idea. And I ended up spending about two hours
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creating this really really simple app that basically made it really easy to try it out.
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So instead of having to zoom in and swipe around on a blog post, you had an app that basically split
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the screen into two so that you can lay the phone down on the table
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and both parties can see the questions the right way up and the app would indicate whose turn it was
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to go when and then at the end of course there's the four minute timer for the creepy staring.
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But finally once you're done, you get given a compatibility score.
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Now this is where I reveal to you my secret sauce.
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For those guys who've done the iOS and Android programming courses, then you'll know what a random function
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is and this is all it is.
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It's a random function that pulls up a random number between 0 and 100 percent.
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The numbers are skewed to show up more between 0 and 10 percent and 90 to 100 percent.
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And that's by design because through data, we found that if that compatibility score was very low or
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very high, people were incensed to share and shout about it. And to facilitate that action there's a button
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called share on Facebook or share on Twitter. And then when they click one of those buttons the pop up
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the shared dialogue is pre-populated with the URL of the app and their compatibility score.
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So you see a lot of people posting on Facebook or Twitter saying "Oh you know me and my Tinder date we
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have 99% compatibility or me and my husband we have 0% compatibility."
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For some reason people are really interested in sharing this. And I hope that this is never a contribution
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to the breakdown of a relationship. But essentially the idea is get your app to do your social media
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for you try. Try and leverage the network effect.
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You can only reach so many people. But if all of your users reached all of their friends who then reached
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their friends, then those numbers are massive.
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So try and see if you can get your social media to be automated.