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All right.
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So the next thing I want to talk about is cross-promotion. And this is basically where you and another
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app--
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this is basically where you team up with another app developer and you say that I will promote your
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app to my users and you can promote my app to your users.
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That way we both win because we double our user base.
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Now that's the theory and it sounds very good.
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But my point is that it works in certain situations, but more often than not from my experience it doesn't
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always work that great because you don't want to send your users away from your apps.
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They're not a commodity. They're people who you want to build a relationship with.
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And if you're pushing other things on them it doesn't always produce the best outcomes.
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So instead, what I urge you to do is help your users discover your other apps.
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So if you have more than one app that are mildly related say if you have a meditation app and you have
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a workout app, then you should be promoting all of your other bundles of apps within each other. So that
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way you share your users between your own apps. But those users never leave your own ecosystem. And
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in most cases they seem to have worked much better than driving traffic towards somebody else's app.