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So those are some of the most popular ways of piggybacking off a large audience if you don't have your
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own.
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Now this doesn't replace building an email list and this doesn't replace getting inbound traffic. But
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it is just another thing that you can do in order to get more traction and more growth.
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So one thing to remember though is that if your launch fails, don't worry, don't be disheartened because
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just like SpaceX where your rockets can explode, you can launch and launch again.
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So very often when we do our chat with a Pro Series when we talk to especially app founders, your launch
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day is not a magical date that you set you know far in advance and then once it's done, it's done. No, your
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launch day is determined by your growth.
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So if over a short period of time you see an uptake, then that is a launch day and that's what you will
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tell journalists.
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So for example a friend of ours who launched the double app which is a tinder style double dating app mention
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how their first launch date was when they were featured on Product Hunt.
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It grew their user base massively and they told the press like they had just launched right?
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Their second launch date was when they got featured on I think the Daily Mail newspaper which again
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brought a load of traction and that was their second launch day. Their third launch date was when they
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got featured on Dragon's Den which is the UK version of Shark Tank.
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So each of these days they treat as their launch day and it's a term that doesn't really mean anything.
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So don't worry if you launched
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and it basically fell with a thud or exploded like a rocket.
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Essentially, the point is to launch and launch again until you see traction and then that is your launch
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day.
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Incidentally, it's very interesting to mention that Gary who's one of the founders of the double app, comparing
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the amount of growth and user acquisition he got from launching on Product Hunt versus being on a televised
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popular show like Dragon's Den, he actually ended up with more users more downloads more press and more
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attention from the Product Hunt launch.
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So it really matters where your audience are. If you're going to get a feature in a very serious newspaper
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but your app or your product targets 14 year olds then it's not going to help you all that much.
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So think about where your audience is before you start trying to acquire those users.