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Now the other type of blogging I want to talk about is essentially a form of what's called Content Marketing.
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And this is where you create content that's worth sharing that's worth spreading and you're essentially
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giving people some of your secret sauce or some of your life learnings. And you giving it away for free
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in the hope of spreading your message. And that message might be that you're launching an app or it might
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be that you're setting up a startup, whatever it may be.
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And some good examples of this relating to apps are actually people who talk about how they did well
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on the App Store. For example Stuart Hall with the 7 minute workout app.
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And for example the guys behind the Fitmen cook app. They all had these posts that pretty much had very
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clickBaity titles that looked like it was from BuzzFeed you know something like "The one weird trick
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that got me 2 million downloads on the App Store" or something like that.
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And the secret about them is that not only do they have a really catchy title and have mass appeal, but
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actually they're very open about you know their secrets and their progress.
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Whereas a lot of people are you know very hush hush like you know I don't want to give away my tactics.
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But actually you find that even if you give away your secret, sauce even if you give away your best tactics,
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the number of people who actually take advantage of it or use it are in the minority.
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And if they do it still takes a lot of sweat and tears and determination to make it work.
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So in which case they probably deserve the success that they'll get.
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So think about how you can create some piece of content that's interesting to people that are within
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your app's or within your product's target audience.
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So for example if you're creating a coffee app, what you need to think about is how can I create a piece
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of content that can appeal to coffee heads.
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So it could be something to do with a review of the latest and greatest coffee gear or it could be something
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about how I finally made that God shot or like-- And essentially just content that would appeal to people
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that overlaps with your target audience for your app or your product.
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So this requires quite a bit of thinking and a bit of research and very often what you see people
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doing is putting out small taster articles like you know not like 500 words but with a very catchy title.
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And looking at the stats of how many people read it, what percentage of the article gets read which you
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can see with Medium,
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you can see how much interest there is and then you can build a part 2 and a part 3 etc.
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And people are far more likely to share good interesting content or information with their friends with
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their network than just something like download this app.
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And in all of these articles, you get a chance to plug your app and at the same time an appeal to the
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right audience.
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So how have a think about how you can implement content marketing or how you can start a blog that documents
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the journey of your app creation and think about doing it as soon as you start having an idea and building
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a product.