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Okay. So the next thing I want to talk about is blogging and this is remarkably underutilized and yet really
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quite successful.
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Now we were talking about blogging nowadays the predominant way that people go about doing this is using
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medium.com. Medium
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if you haven't used it, is just this beautiful minimalistic way of creating content and consuming content
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that is the written word.
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So one of the ways that you see founders leverage medium for their launch is by creating a blog that
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essentially follows the journey of how their app got created.
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So from the very beginning of idea conception, what are they doing, what are the problems that they come
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across,
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how are they selling them.
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And as humans we're kind of suckers for storytelling. We really really like a good story.
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We want to know you know what challenges are the hero facing, how are they fighting it, how are they getting
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over it and every step of their journey.
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So there's a few good examples for you to check out
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and the first of which is a Mac app called Desk and the guy who created it essentially documents a timeline
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of how he went about creating this thing. And and even in the very beginning, you know 11 years before
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creation, he started blogging about the idea.
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I know a lot of us are suddenly going to tense up and say you know "Oh my gosh. You know my great idea if I just
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release it out there into the internets, what's going to happen? Somebody is going to steal it and then
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it will be lost."
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So my answer for those people is that you vastly underestimate how much people procrastinate.
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There are so many people that I've met over the years either through running London App Brewery or working
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in tech that have had amazing fantastic ideas and yet they lack that internal little hand that pushes
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them beyond the idea and getting them to actually work on it and pour their blood, sweat and tears into
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this project.
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So I really wouldn't worry about people stealing your idea.
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And I can bet that if you go around telling every single person you meet your grand idea, one in a
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hundred of those people will be tempted to steal it but then they go home
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and then there's Game of Thrones and then there's ice cream and then they'll forget about it.
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And also if your idea is really truly that great, then you can bet that at least five people right now
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on earth are working on it.
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So don't worry about it. Instead
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be transparent. Blog about it.
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Tell people what you're doing and how it's going.
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And one of the great benefits of that is that you a) build up a following.
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And this is a slightly different following to those people that you have on your email list because
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you ask them to take action once only and they might have declared that they're interested in downloading
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your app.
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But when you have a group of people who are following you along your journey of creation, those people
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really care and that is the difference between a fan and a customer.
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So there's a really great blog by the guy who created Looseleaf.
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And again all the links are in the text below
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if you want to have a look at them.
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But basically what he did was he documented his journey for creating this app and every step of the
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way he face problems or issues and documented some of his solutions.
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Now some of those solutions are technical regarding how he coded certain things and other ones are more
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related to the product or getting it out there.
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And at the end of the day, he had a whole bunch of followers who were really really vested in the success
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of Looseleaf.
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Like people who cared about it, myself included.
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The emotion is very different because you really want that guy to succeed, you really want the app to
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succeed and you care so much that you're willing to shout about it, you're willing to tell your friends
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about it even though it doesn't benefit you at all and you're probably paying for it.
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That is the difference between a true fan and just a customer.
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So I highly urge you to start writing about your journey of creating your product and gather your fans
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around you who will support you, who will help you spread the word,
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who will care about the success of your product.
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So have a look at some of the examples in the text below and see how you can start emulating it.
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And I would highly recommend just starting out with Medium. It's really low effort. You
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sign up and you get your own beautiful blog. Writing in it is as simple as writing in Word and adding
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pictures is pretty much just drag and drop.
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Forget about all those high effort ways of you know buying a domain, setting up hosting, getting a WordPress
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theme installed on it,
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fiddling around with the settings, changing the layouts blah blah blah.
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You don't need to do any of that. Just get a Medium account and start posting. The content is what matters.