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So the first thing I want to talk about is email marketing. I think the marketing veterans and the
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pros all know just how much of a gold nugget this is.
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But I feel like a lot of people who are coming into marketing anew they don't realize the full power
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of email. And a lot of people think that it's dated or it's old or nobody uses email anymore.
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It's not true.
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Email is still king.
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So one of the most important things you need to know about launching your app is that both app stores,
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iOS and Google Play, take note of your stats
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on the first 24 hours, 7 days and 30 days of its lifetime on the App Store.
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So when you first launch, those are your most crucial periods.
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And both app stores look at your metrics.
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So this could be the number of downloads, it could be how many reviews you're getting, how positive reviews
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are, how much time people are spending within the app, how often they're opening it up etc. etc. So essentially
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they all have algorithms for detecting trending apps. And if they see good metrics within those periods
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I mentioned then you have a chance of getting featured on the App Stores.
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And I think it was last estimated that a feature on the front page of the iOS App Store was worth something
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like around 300 grand in marketing budget.
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So it's well worth trying and well worth doing.
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Now the question is, how do you get those favorable metrics
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when you initially launch? Well in order to do that you need an email list.
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And the idea is that you collect you know around 10,000 emails or more of people who have explicitly
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stated that they're interested in downloading your app.
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Now this is not about buying an email list off the internet and spamming people.
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Firstly, the problem is that you'll get very low deliverability. So your emails won't even reach the inbox.
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It'll probably get stopped by the spam filter.
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But the other thing is that it will drag down your credibility rating to the email service.
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So if you try to send legitimate emails in you know in the future, you will have problems getting through
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the spam filter because you've mass-emailed a bunch of people who labeled you as unsolicited spam.
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So it's really important to only email people who actually want to hear from you.
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This is not just a politeness rule, but actually it will determine your success for years and years.
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So be really careful about that.