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All right.
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So the topic I'm going to address today is super important.
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And this is essentially how do you go about getting your first 1000 customers? Because they are the most
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important people in your life as a startup or as a founder.
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When you are big or when you're well-known when you have your reputation, your customers will come naturally.
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The hardest part about launching a startup or launching a product are the first 1000 people who believe
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in you and your vision enough in order to take a chance and buy it.
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And once you've cracked that and you've got over a thousand customers, you are able to grow more organically.
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You can spread by word of mouth or your website will start ranking on Google.
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It's really the early phase when you have no reputation,
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not a lot of capital to spend,
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no word of mouth,
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you are on like page 10 of Google
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even when people search the name of your website.
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So this is what that's all about.
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And a lot of things I'm going to talk about don't just apply to apps but in fact any sort of business
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or product that you're going to build. You're probably going to have to explore some of these techniques.
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And there's a really really good article by Kevin Kelly on his blog which is linked in the text below
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that I really recommend you read and it's all about this idea of 1000 true fans. And the concept is that
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if you're creative or if you're somebody who makes things, essentially to survive what you need is not
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a million people who like you but in fact just a thousand people who love you.
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And we've certainly lived by this principle at the London App Brewery.
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We really believe in building you know true fans who love our product or who love our business and we
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go to the end of the world for them.
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And I think it's a really good way of thinking about your customers
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you know. It's just as in life you know if you try to please everybody
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you won't really get anywhere other than displeasing yourself. And in business if you try to make your
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market everybody i.e. my product is for everyone on Earth, then you won't have any real customers that
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love your product.
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So this is some prerequisite reading if you will.
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And I think it's a really good starting point for marketing anything because so few people who live
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by these types of rules and instead you have all these marketers who are chasing cliques who are trying
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to spam everywhere.
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And instead the problem is actually very simple.
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You're trying to build a product that has value for somebody and you're basically trying to demonstrate
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that value and continue to provide more value to them and in return you're rewarded for your efforts.
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So in this module I'm going to focus on six topics that I think are underutilized in online marketing
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in general and these all definitely apply to apps and-- but also they apply to--
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but they also apply to other kinds of products that you might want to launch.
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So if you have an app idea and this is going to help you a huge deal
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I certainly wish that somebody told me some of these things when I first started out trying to feel
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in the dark essentially. And I hope that they'll help you in your journey of launching your app or launching
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your product in order to succeed with a huge bang, in order to succeed.
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So without further ado, let's get started.