0
1
00:00:00,420 --> 00:00:00,720
All right.
1

2
00:00:00,720 --> 00:00:07,620
So the next part of your AppStore listing is of course your screenshots and just notice how much real
2

3
00:00:07,620 --> 00:00:11,340
estate those two screenshots take up on the App Store listing.
3

4
00:00:11,340 --> 00:00:12,320
It is huge.
4

5
00:00:12,330 --> 00:00:14,700
It's pretty much two thirds of all the space.
5

6
00:00:14,700 --> 00:00:20,580
So it's really important to make use of it because as we all know people scroll through the app stores
6

7
00:00:20,580 --> 00:00:25,770
just at a glance and you have to make sure that you catch their eye when they do that.
7

8
00:00:25,770 --> 00:00:28,860
So how do you go about implementing screenshots?
8

9
00:00:28,860 --> 00:00:31,870
Well there's three predominant strategies that we've seen people do.
9

10
00:00:31,920 --> 00:00:34,410
One is just very simple
10

11
00:00:34,410 --> 00:00:40,800
screenshot taken while the app is in use and your hope is that the user will be able to gather what
11

12
00:00:40,800 --> 00:00:45,250
the feature is or what your app is about just by looking at the screenshots.
12

13
00:00:45,360 --> 00:00:51,390
A slightly better way is just by adding a brief sentence or two above the screenshot to tell people
13

14
00:00:51,540 --> 00:00:53,480
what that amazing feature is
14

15
00:00:53,520 --> 00:00:56,610
and essentially sell them on downloading it.
15

16
00:00:56,610 --> 00:01:02,370
And the third way is a fully designed version where you really show off all of your features and how
16

17
00:01:02,370 --> 00:01:08,580
your app is differentiated from other similar apps by using full blown designs that incorporate this
17

18
00:01:08,600 --> 00:01:11,100
screenshot as well as explainer text.
18

19
00:01:11,100 --> 00:01:16,410
So depending on how much budget depending on how much time, you can choose to go with one of these three
19

20
00:01:16,410 --> 00:01:17,690
types of screenshots.
20

21
00:01:17,700 --> 00:01:22,230
Now what a good screenshot should look like will be unique to your app.
21

22
00:01:22,260 --> 00:01:28,480
And again as with app icons it requires quite a bit of split testing just showing users different screenshots
22

23
00:01:28,530 --> 00:01:34,200
and seeing which ones really draw them in or which ones really persuade them to download the app. And
23

24
00:01:34,200 --> 00:01:36,990
it will be something that you need to experiment and think about.
24

25
00:01:36,990 --> 00:01:40,670
But here's a few rules to follow on what not to do
25

26
00:01:40,670 --> 00:01:41,530
for screenshots.
26

27
00:01:41,550 --> 00:01:47,940
Firstly, if you're using images that look like stock photography, just don't do it because it inevitably
27

28
00:01:47,940 --> 00:01:51,600
looks cheesy and makes your app look really cheap.
28

29
00:01:51,600 --> 00:01:57,360
Secondly, if you have so much explainer text that you can no longer see the screenshot below it,
29

30
00:01:57,480 --> 00:02:03,150
don't do this because I don't know what this app is showing me anymore and I don't want to read through
30

31
00:02:03,390 --> 00:02:07,190
reams and reams of text explaining to me how great this app is.
31

32
00:02:07,230 --> 00:02:09,700
This is a total fail in terms of the screenshot.
32

33
00:02:09,720 --> 00:02:12,420
It's still about the visual imagery.
33

34
00:02:12,630 --> 00:02:18,870
So use people's faces, use things that draw people in instead of adding in loads of text.
34

35
00:02:18,870 --> 00:02:23,720
Keep it to at maximum two sentences and ideally just a phrase.
35

36
00:02:24,300 --> 00:02:29,840
Thirdly, if you're going to use images in your screenshot make sure that they are not pixelate.
36

37
00:02:29,850 --> 00:02:35,730
Make sure that they are the right size and also if you are gonna cut out images and you know do some photoshopping,
37

38
00:02:35,730 --> 00:02:40,500
make sure that you've got somebody who can actually use Photoshop and cut things out properly.
38

39
00:02:40,500 --> 00:02:46,170
Believe it or not, this is the screenshot from Craigslist and from the looks of it, it looks like they
39

40
00:02:46,170 --> 00:02:51,480
put up a Craigslist ad looking for just any random freelance designer who will design their screenshots. For
40

41
00:02:51,480 --> 00:02:56,250
a big company like that you would expect a little bit better. So be better than Craigslist.
41

42
00:02:56,280 --> 00:02:58,600
Make sure that your designs actually look good.