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Now one of the things that people tend to think about too late is how are you monetizing your app.
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And this is something that you should be thinking about before you even start coding before you even
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start designing your app because the method or the strategy that you choose to monetize your app will
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determine how will determine a number of factors later on.
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So we're going to talk about some of the most common ways of monetizing apps some of the pros and cons
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and in which cases you should be using which.
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So the first thing to mention is that monetization on the Android platform is slightly different from
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monetization on the iOS platform.
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The most important thing that you notice on the Android platform is that nobody is willing to pay for
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apps.
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Generally you find as an app developer that people on the iOS platform tend to have more cash lying
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around and they're more willing to pay you know $1 or $2 for a once use app for example.
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Whereas on Android people are far more reluctant
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and so you see the free apps doing a lot better on Android.
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Now of course app developers still need to pay their mortgage and feed their children.
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So people have simply developed different monetization strategies when they're developing for Android
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and iOS.
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So for example most people who are creating Android apps will make it free to download and will probably
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get their revenue back from advertising.
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So we're going to talk a little bit more about mobile advertising in a little bit.
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But essentially you have to realize that as a user, if you're not paying for something to use it you're
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still paying somehow.
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And the somehow for Android is either through ads which is relatively whitehat, it's relatively accepted
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by people because it's visible you know we know that we just have to be bombarded with ads if we don't
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want to pay up front.
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But the other sort of more hidden way that we've seen various developers monetizing on Android is actually
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through data.
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So through selling user data. And sometimes you can see some really terrible apps
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for example a calculator app that requests permissions for your contact, for your location.
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I mean why the hell does a calculator need your location to work?
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And that's because the developer is actually selling your data.
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It's a relatively gray area with unclear guidance from both app stores as to how legal it is
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and one of the things you have to be careful as a user is to really look at those permissions that the
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apps are requesting and and try to minimize your risk
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if privacy is something that you're concerned about.
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So with so, that's mostly about Android and with Apple you see a lot more users who are willing to pay
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upfront for the app.
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And although there is a slight trend towards free apps with ads which is driven mostly by some of the
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bigger players like Facebook or like Google their apps which are all free to use and look beautiful
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and work really well.
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Well, most of the time. But there is a slight trend towards advertising. So without further ado let's discuss
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some of the ways in which you can monetize your apps.