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All right, let's talk a bit about typography.
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Now whenever I mentioned typography, students always say "Oh my God. There's so many fonts.
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How the hell do I pick and choose between them?
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And does it really even matter at the end of the day.
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I just choose one that I think is pretty. Isn't that good enough?"
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Well typography is really important for a number of reasons.
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I mean first they consider this.
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You know if you write a love letter to your beloved and you know you write something like "you'll always
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be mine."
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Using one particular font will achieve something very different from using a different font.
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So even if you're never going to design anything for print or for digital it's important to know how
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to use and how to combine different fonts
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so at least you won't come across as a creepy serial killer.