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Right.
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So let's address flat design because I've spoken about it quite a few times. And this is actually quite
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interesting because initially if you're remember iOS 6 and previous, the iPhone home screen was always
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like these glassy, jiggly icons which were very 3D and had a lot of contrast and they obviously stood
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out from the screen.
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Now since iOS 7 the design concept has been going towards something called flat design.
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Now a typical representation of flat design is something like this image on the right. You can see that
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there's very little if any shadowing,
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there's pretty much no contrast and there's no gradients.
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So the idea is that it's like as if it's a piece of glass.
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There's nothing that stands out up from the screen. On the left
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is Google's design principle which is material design.
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And it's funny because previous to material design, the concept at Google was flat design.
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It's like as if Apple and Google did a swap on each other.
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And iOS is now flat
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and Google is now slightly 3D, what they call material design.
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So material design is meant to be exactly that. It's meant to feel like paper and card, real materials.
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So for example, if we look at something that looks a bit like the Instagram screen,
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so where you display your images. On iOS it's like as if you're looking at a piece of glass. On Android
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however it's more like if you've got a piece of paper that's lying on a piece of card and personally
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even though I spend most of my time designing for iOS and working with the iOS environment I prefer
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the material design look and feel because as humans we need indications as to what can we interact with
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on a digital screen.
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And I believe something that just looks like a plain piece of glass with no indications as to what is
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a button,
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what is a label, what is just text.
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Makes it very confusing for users and I don't think it's optimal user experience. Whereas something like
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this where there's subtle hints,
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what is something that you can interact with, I think is a better design. And I think I would predict
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that in a few more years you'll see the iOS environment going more towards something like this as well
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just simply because it's better user experience.