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So when Instagram was first built by its founders Kevin Systrom and Mike Krieger by the way they were
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both learning how to code in their free time when they built Instagram.
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So for those of you guys who are learning iOS or Android app development with us keep that in mind you
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might be making the next Instagram.
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So anyways, so the first product that they came up with was called Bourbon and the idea was for users
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to be able to share their location information.
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Now when they launched they had a few users and there were people who were interested in using it.
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This is maybe in the thousands.
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But after a while the growth wasn't massive.
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So at one point they had to look at what exactly were people using this Bourbon app for and they found,
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by talking to some of the users, that a lot of people were actually using it as a photo sharing app. Just
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to share the image that they took at a particular location.
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And all of that location data sharing very much non-important.
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People wanted to be able to show off their photographs.
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So the thing that you think that your app might be about might not be the thing that uses value.
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So you have to know who your users are and what they want to achieve using your app. And the best way
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to do this is by profiling your users.
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So the easiest way to go about this is a thinking exercise.
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So keep your app in mind and then think about out of all of your friends,
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who is this app perfect for. For David who's really geeky still painting Warhammer on the weekends.
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Or is it for Jane who's you know really into her photography and she's like really artsy always takes
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pictures of latte's.
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So think about this person and build a personality into your app by tailoring around your user profiles.
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So you can go as crazy imaginative as you want
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but the important thing is to be granular.
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Don't just say you know "I'm building an app for men between the age of 20 and 40." That's too broad.
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That's like everybody. Think about making one particular person fall in love with your app and you'll
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get pretty far.
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All right.
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So the main point is think about what is the core functionality of your app and profile your users to
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continually re-evaluate that question.
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Am I making it as easy as possible for my users to achieve a core task within my app?