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It's just like the story that Benjamin Franklin once told in terms of his life advice.
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So he found that by normal logic, if you do a favor for somebody they should feel indebted to you and
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they should be more willing to help you in the future.
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But in fact in reality, it's almost the opposite.
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So he told a story where he was trying to befriend somebody who was of a higher rank than he was.
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And he went about it in a very interesting way.
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He asked this man, a stranger, for his most prized possession, a book in his library.
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Benjamin Franklin asked him if he could borrow that book for a week.
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And you know it's kind of hard to say "No you cannot borrow my book." That's a bit mean.
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So the man agreed and then so Benjamin Franklin took that book and locked it away for a week and then
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gave it back as it was. He didn't need the book.
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He just needed the other guy to do him a favor.
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So he found that if he needed a favor from somebody, it's actually easier to ask them for a small favor
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first because people feel- because people need to feel consistent because people need to feel consistent.
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Your brain needs an explanation of why you gave this strange your most prized book and that must
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be because you like him.
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And so that means in the future bigger favors were actually easier to come by
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from this man
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and you can make yourself more likeable by asking for favors.
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So why am I telling you about all of this in a user experience design class?
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Well, the reason why a lot of people really enjoy user experience design is because it's closely tied
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to human psychology.
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A lot of times you're trying to persuade users to take certain actions such as stay in the app for longer
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or make a purchase or play your game more often.
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And there are what's known as light patterns and dark patterns. Now like patterns are things which are
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kind of white hat. You know there are user experience design patterns that you can use-
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you can use to nudge users towards a certain direction and they are usually beneficial both for the
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user and for yourself.
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And then there's dark patterns which is where you use design to trick people into performing certain
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actions that are only beneficial to you and are bad for them.
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So coming back to this SitOrSquat app.
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If you needed the user to agree to the terms and conditions or if needed their GPS location, you have
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to do it incrementally. Step one is getting the user to agree to something quite innocuous like the terms
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and conditions.
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And as you build trust and as the user gets used to using the app and then you can explain why you need
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some slightly more sensitive data like turning on the GPS so that you can actually locate them and
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find them the nearest bathroom.
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Because otherwise if you do it all in one go right at the beginning where the user has no relationship
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with your app and you're asking them for their location for notification access then most people tend
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to say no
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and it cripples the app making the user experience poor and therefore users will never get to enjoy
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it.