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So now we've spoken a little bit about the serifs
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I'm going to move on to the san serifs which of course is differentiated from the serifs by not having
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these tiny little feet or decorative elements along the central beams and the top bars etc.
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Now san serifs are of course slightly more modern than the serifs but similar to the serifs,
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they are also subdivided into four families with Grotesque being the oldest.
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So this is your Franklin Gothic,
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this is your news Gothic.
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Then as we go into the future you've got the neo-grotesque
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so this is Helvetica,
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this is Arial and going even further into future
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you've got the Humanist family of sun surfs and this is your Gill Sans your Tahoma your Verdana etc.
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And finally you've got the Geometric fonts for example Futura.
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Now the way that you can tell if a typeface is Geometric is by looking at the os. And the os in a Geometric
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typeface should look exactly like as if you drawn it with a protractor.
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It is perfectly round. Now similar to the serifs, as you move from the older Grotesque family--
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as you move from the older grotesque to the new Grotesque to the Humanist, you can see this difference
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in the thickest and the thinnest parts of the font starting to get more and more exaggerated.
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When you look at the Grotesque it's almost equidistant at all points and when you look at the Humanist
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typefaces you start to see this variation or modulation as we call it. Now the geometric typeface is
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a bit similar to the slab serif typeface. Even though it's one of the most modern typefaces in this family,
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it bucks the trend and pretty much has no modulation and is equidistant at all point.