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Hello everyone and welcome to Learn App Design.
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This is Angela from the London App Brewery and I'm going to be taking you through this introductory course
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into the art of mobile design.
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So we designed this course with a set of students in mind.
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Now during the time that we've been working as a development studio, we've had many clients who've come
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on board wanting to develop apps and start an app company. But we've also noticed that while everybody
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owns a mobile phones and have visions and ideas about app companies that they could create but a lot
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of people don't have a good grasp of the fundamentals of app design.
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And so we crafted a course for these app entrepreneurs, people with no fore background in design, to get an
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overview of all of the important aspects of app design.
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We've put together some of the core fundamentals of graphic design, digital design, as well as user interface
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and user experience design in relation to mobile app design.
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So anybody who's met me knows I'm a big believer in the Pareto Principle which states that in life 80%
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of the results or 80% of the gains come from 20% of the results. And this course
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is structured to be that 20% of information that you need to know in order to achieve 80%
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of the gains in terms of creating beautiful, emotional, lovable app designs.
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It's not aimed at people who want to get jobs as a user interface or user experience designer.
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It is intended to be a fast track way for somebody with no formal background in design to understand
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the most important and the most rewarding parts of app design.
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So with that goal in mind it's time to get started.
