1 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 2 00:00:06,600 --> 00:00:09,933 Loss, terror, sorrow. 3 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 4 00:00:11,250 --> 00:00:14,706 In the wake of World War II, Japan was broken. 5 00:00:14,707 --> 00:00:18,246 The atomic bombs were dropped on Hiroshima and Nagasaki, 6 00:00:18,247 --> 00:00:20,496 signifying a conclusion to the conflict. 7 00:00:20,497 --> 00:00:21,329 Wooden structures 8 00:00:21,330 --> 00:00:23,586 were completely collapsed by the blast. 9 00:00:23,587 --> 00:00:25,356 This was Hiroshima Castle. 10 00:00:25,357 --> 00:00:28,116 Its framework was demolished by the force of the blast, 11 00:00:28,117 --> 00:00:31,266 but fires of secondary origin did not occur. 12 00:00:31,267 --> 00:00:34,917 That bomb has more power than 20,000 tons of TNT. 13 00:00:36,690 --> 00:00:38,253 It is an atomic bomb. 14 00:00:39,180 --> 00:00:42,254 It is a harnessing of the basic power of the universe. 15 00:00:43,088 --> 00:00:44,616 There were two options. 16 00:00:44,617 --> 00:00:46,053 The first was to give up, 17 00:00:47,190 --> 00:00:48,756 to fall behind. 18 00:00:48,757 --> 00:00:50,316 The second 19 00:00:50,317 --> 00:00:51,566 was to rebuild. 20 00:02:29,217 --> 00:02:32,016 The Sony Walkman was a huge hit, 21 00:02:32,017 --> 00:02:35,286 selling over 400 million units worldwide 22 00:02:35,287 --> 00:02:38,436 and solidifying Sony as a new cultural icon. 23 00:02:38,437 --> 00:02:41,526 Masaru Ibuka simply wanted to be able 24 00:02:41,527 --> 00:02:44,646 to privately listen to music on long flights. 25 00:02:44,647 --> 00:02:47,436 However, nobody expected how successful 26 00:02:47,437 --> 00:02:49,678 or timeless the product would become. 27 00:02:52,032 --> 00:02:54,006 Many people started to use 28 00:02:54,007 --> 00:02:56,406 this Walkman recording, - Mm-hmm. 29 00:02:56,407 --> 00:02:58,266 which is even for the conference. 30 00:02:58,267 --> 00:02:59,769 Yes, that's right. - Yeah. 31 00:02:59,770 --> 00:03:02,196 Yes, it's ideal. 32 00:03:02,197 --> 00:03:04,746 We started from very, very small company, 33 00:03:04,747 --> 00:03:08,496 and we found unless we produce, 34 00:03:08,497 --> 00:03:13,176 we make different product, unique product 35 00:03:13,177 --> 00:03:15,156 without technology, 36 00:03:15,157 --> 00:03:17,886 we thought we cannot compete existing giant. 37 00:03:17,887 --> 00:03:20,806 That's why we have been trying to be unique 38 00:03:20,807 --> 00:03:22,956 and different from others. 39 00:03:22,957 --> 00:03:24,606 Because in this country, 40 00:03:24,607 --> 00:03:27,381 there are many, many unique creative idea, 41 00:03:27,382 --> 00:03:28,836 but unfortunately, 42 00:03:28,837 --> 00:03:33,920 it do not become a real good industry or business. 43 00:03:34,320 --> 00:03:36,396 PlayStation, a part of Sony, 44 00:03:36,397 --> 00:03:39,366 and before they started making video games and consoles, 45 00:03:39,367 --> 00:03:40,926 they were actually much more famous 46 00:03:40,927 --> 00:03:42,451 for other pieces of tech, 47 00:03:42,452 --> 00:03:46,326 most notably the Walkman and then the CD Walkman, 48 00:03:46,327 --> 00:03:50,796 which were universally taken up around the world 49 00:03:50,797 --> 00:03:53,316 as a way to play a music on the move. 50 00:03:53,317 --> 00:03:55,836 This was a phenomenally successful product. 51 00:03:55,837 --> 00:03:57,683 Everyone had one. I had one. 52 00:04:17,160 --> 00:04:18,186 During this time, 53 00:04:18,187 --> 00:04:20,826 arcades and video games were on the rise, 54 00:04:20,827 --> 00:04:23,616 with companies such as Nintendo and Atari 55 00:04:23,617 --> 00:04:25,776 leading the race in the gaming market. 56 00:04:25,777 --> 00:04:27,366 Though it could be profitable, 57 00:04:27,367 --> 00:04:30,366 the gaming market was also highly oversaturated, 58 00:04:30,367 --> 00:04:33,516 and Sony chose to avoid the race altogether, 59 00:04:33,517 --> 00:04:35,419 focusing on their hardware. 60 00:04:35,420 --> 00:04:37,626 Amidst the 1980s recession, 61 00:04:37,627 --> 00:04:41,136 Sony would proceed to develop the CDP-101, 62 00:04:41,137 --> 00:04:44,106 the world's first compact CD player. 63 00:04:44,107 --> 00:04:45,996 The release spurred their competitors 64 00:04:45,997 --> 00:04:48,906 to realize their own CD players a year later, 65 00:04:48,907 --> 00:04:52,806 but Sony was already focused on their next projects. 66 00:04:52,807 --> 00:04:53,886 From the '60s, 67 00:04:53,887 --> 00:04:57,117 Sony ensured the standardization of their designs. 68 00:04:57,118 --> 00:05:01,296 They formed the design office where developers and chairman 69 00:05:01,297 --> 00:05:03,846 would meet to plan new innovations. 70 00:05:03,847 --> 00:05:06,336 This process continues to the present day 71 00:05:06,337 --> 00:05:10,516 in this very location, now named the Creative Center. 72 00:05:10,517 --> 00:05:15,123 With competition rising, Sony finally decided to branch out. 73 00:05:15,124 --> 00:05:20,136 Ken Kutaragi worked for Sony. He was a brilliant engineer. 74 00:05:20,137 --> 00:05:22,956 He was also a maverick and a hothead. 75 00:05:22,957 --> 00:05:26,016 He had a reputation for ratting out his superiors. 76 00:05:26,017 --> 00:05:28,463 The PlayStation was really his idea. 77 00:05:28,464 --> 00:05:30,996 He had the idea back in 1984, 78 00:05:30,997 --> 00:05:33,936 after seeing this computer graphics workstation. 79 00:05:33,937 --> 00:05:38,103 It cost tens, maybe hundreds of thousands of dollars. 80 00:05:39,247 --> 00:05:41,976 It had really advanced 3D graphics, 81 00:05:41,977 --> 00:05:45,606 and he thought one day, that technology will be cheap enough 82 00:05:45,607 --> 00:05:48,696 to do a home games console with 3D graphics. 83 00:05:48,697 --> 00:05:50,670 And basically, he made it happen. 84 00:05:50,671 --> 00:05:53,136 Ken Kutaragi would be a figurehead 85 00:05:53,137 --> 00:05:55,296 of the gaming developmental branch. 86 00:05:55,297 --> 00:05:58,926 From a young age, he was considered a tinkerer of sorts, 87 00:05:58,927 --> 00:06:01,506 destined from childhood to have a deep interest 88 00:06:01,507 --> 00:06:04,497 in the anatomy of technology and mechanics. 89 00:06:04,498 --> 00:06:07,686 Delving into the world of gaming technology, 90 00:06:07,687 --> 00:06:11,796 Ken would propose Sony's first collaborator be Nintendo, 91 00:06:11,797 --> 00:06:14,106 but not everything went according to plan. 92 00:06:14,107 --> 00:06:17,886 So, in the 1980s around about, 93 00:06:17,887 --> 00:06:20,496 Sony was mainly an audiovisual company. 94 00:06:20,497 --> 00:06:23,826 It hadn't really delved all that much into video games. 95 00:06:23,827 --> 00:06:25,806 The sound chip was one of the things that made 96 00:06:25,807 --> 00:06:28,986 the Super Nintendo Entertainment System so successful. 97 00:06:28,987 --> 00:06:30,126 The sound was incredible 98 00:06:30,127 --> 00:06:32,166 for a video game console at that time. 99 00:06:32,167 --> 00:06:33,666 And so, Nintendo were really keen 100 00:06:33,667 --> 00:06:35,196 to carry on with that success. 101 00:06:35,197 --> 00:06:38,046 They wanted Sony to develop a CD-ROM peripheral 102 00:06:38,047 --> 00:06:40,386 for the Super Nintendo Entertainment System. 103 00:06:40,387 --> 00:06:42,396 They wanted Ken Kutaragi to do it. 104 00:06:42,397 --> 00:06:45,081 So, he befriends Nintendo. 105 00:06:45,082 --> 00:06:46,494 He creates a chip 106 00:06:46,495 --> 00:06:50,796 to do the sound for the Super Nintendo console. 107 00:06:50,797 --> 00:06:52,356 And then, he strikes a deal 108 00:06:52,357 --> 00:06:55,176 with Nintendo to create the PlayStation. 109 00:06:55,177 --> 00:06:58,056 And this is not the PlayStation we know. 110 00:06:58,057 --> 00:07:01,056 This PlayStation was going to be a hybrid 111 00:07:01,057 --> 00:07:02,406 of the Super Nintendo. 112 00:07:02,407 --> 00:07:03,936 You could plug in the cartridges, 113 00:07:03,937 --> 00:07:08,706 but it would also run CD-ROM games created by Sony. 114 00:07:08,707 --> 00:07:12,246 So, in 1991, Sony very proudly announced 115 00:07:12,247 --> 00:07:13,806 that they were working with Nintendo 116 00:07:13,807 --> 00:07:15,908 to develop this CD-ROM peripheral. 117 00:07:15,909 --> 00:07:18,336 But Nintendo was worried that Sony 118 00:07:18,337 --> 00:07:21,096 were gonna take over their video game console. 119 00:07:21,097 --> 00:07:24,367 And so, Nintendo very publicly betrayed them. 120 00:07:31,320 --> 00:07:33,306 They announced that they were partnering with Phillips, 121 00:07:33,307 --> 00:07:37,026 one of Sony's main rivals, to deliver this peripheral. 122 00:07:37,027 --> 00:07:39,576 And this was just a knife in the back to Sony. 123 00:07:39,577 --> 00:07:41,136 Sony had no idea this was coming, 124 00:07:41,137 --> 00:07:43,806 because Nintendo hadn't been returning their calls all week. 125 00:07:43,807 --> 00:07:45,371 Sony had already announced 126 00:07:45,372 --> 00:07:47,076 that they were partnering with Nintendo, 127 00:07:47,077 --> 00:07:49,236 so that made them look quite foolish. 128 00:07:49,237 --> 00:07:52,056 Sony was really upset at this betrayal. 129 00:07:52,057 --> 00:07:54,475 Nintendo's problem with Sony was that Sony 130 00:07:54,476 --> 00:07:59,559 was starting to expand into movies and to TV and to music. 131 00:08:00,058 --> 00:08:03,906 So, Nintendo was starting to worry that Sony's ambitions 132 00:08:03,907 --> 00:08:07,536 weren't just about supplying hardware to Nintendo. 133 00:08:07,537 --> 00:08:10,266 It was actually planning to launch its own games console. 134 00:08:10,267 --> 00:08:12,876 Now, at the time, Sony wasn't planning to, 135 00:08:12,877 --> 00:08:15,576 but Ken Kutaragi wanted it to. 136 00:08:15,577 --> 00:08:18,036 So, it was Ken Kutaragi's plan. 137 00:08:18,037 --> 00:08:20,200 It wasn't Sony's plan at the time. 138 00:08:20,201 --> 00:08:24,666 Sony saw a Nintendo as this toy company, really. 139 00:08:24,667 --> 00:08:27,816 So, the idea that this small toy company 140 00:08:27,817 --> 00:08:31,056 would betray it so publicly 141 00:08:31,057 --> 00:08:33,786 and team up with a foreign rival, 142 00:08:33,787 --> 00:08:36,608 Phillips, really angered Sony. 143 00:08:36,609 --> 00:08:38,256 It's not how business 144 00:08:38,257 --> 00:08:39,366 is done in Japan. 145 00:08:39,367 --> 00:08:41,706 And that helped Ken to persuade them 146 00:08:41,707 --> 00:08:44,136 to develop their own video game console 147 00:08:44,137 --> 00:08:45,896 as a kind of revenge on Nintendo. 148 00:08:46,730 --> 00:08:49,296 Nintendo's betrayal was a shock to Ken 149 00:08:49,297 --> 00:08:51,186 and the heads at PlayStation. 150 00:08:51,187 --> 00:08:55,656 Nintendo opting for a different manufacturer enraged Sony. 151 00:08:55,657 --> 00:08:59,480 And in 1994, the Sony PlayStation was released. 152 00:08:59,481 --> 00:09:01,397 ♪ Woo ♪ 153 00:09:02,430 --> 00:09:04,206 From the start, the PlayStation 154 00:09:04,207 --> 00:09:06,516 would be seen as a powerhouse, 155 00:09:06,517 --> 00:09:10,476 selling over 102 million units worldwide, 156 00:09:10,477 --> 00:09:13,146 massively outselling the Super Nintendo, 157 00:09:13,147 --> 00:09:16,326 and putting Sony into running for the highest-grossing 158 00:09:16,327 --> 00:09:19,239 manufacturer from a single release. 159 00:09:19,240 --> 00:09:22,542 Sony PlayStation first came out in 1994. 160 00:09:53,947 --> 00:09:55,713 You are approaching Saturn. 161 00:09:57,480 --> 00:09:59,193 You're only seconds away. 162 00:10:00,690 --> 00:10:02,800 I have arranged for you to meet my 163 00:10:04,680 --> 00:10:05,676 companion. 164 00:10:05,677 --> 00:10:07,056 In May, 1995, 165 00:10:07,057 --> 00:10:10,386 at the first Electronic Entertainment Expo, E3, 166 00:10:10,387 --> 00:10:14,387 there was a huge amount of buzz around the Sony PlayStation. 167 00:10:14,388 --> 00:10:16,236 The Sony PlayStation was due 168 00:10:16,237 --> 00:10:18,936 to be released in the North American market that year. 169 00:10:18,937 --> 00:10:22,915 Sega had its big kind of press conference, 170 00:10:22,916 --> 00:10:25,746 and it decides it's gonna trip up Sony 171 00:10:25,747 --> 00:10:30,366 by announcing the Saturn is gonna cost $399 172 00:10:30,367 --> 00:10:34,716 and is launching today in selected retailers. 173 00:10:34,717 --> 00:10:36,996 Now, this seemed like a great move. 174 00:10:36,997 --> 00:10:39,786 That time, Sega thought, right, we've really got Sony now. 175 00:10:39,787 --> 00:10:42,096 Everyone was blown away by this, 176 00:10:42,097 --> 00:10:45,006 but it was a gambit that massively backfired. 177 00:10:45,007 --> 00:10:47,016 Sony's head of development, Steve Race, 178 00:10:47,017 --> 00:10:50,466 came on stage in response to the announcement from Sega 179 00:10:50,467 --> 00:10:52,753 and just said three words, 180 00:10:52,754 --> 00:10:55,423 "299", mic drop. 181 00:10:55,424 --> 00:10:58,266 $100 cheaper than the Sega's Saturn. 182 00:10:58,267 --> 00:11:00,675 I'm going to ask Sony Computer Entertainment 183 00:11:00,676 --> 00:11:02,173 president of America, 184 00:11:02,174 --> 00:11:03,006 Steve Race, 185 00:11:03,007 --> 00:11:07,299 to join me for a brief presentation. 186 00:11:18,712 --> 00:11:19,847 299. 187 00:11:27,697 --> 00:11:29,196 That, and along with the fact 188 00:11:29,197 --> 00:11:31,026 that Sega had supply problems, 189 00:11:31,027 --> 00:11:33,366 because they'd released their console early, 190 00:11:33,367 --> 00:11:36,066 helped to doom the Sega Saturn 191 00:11:36,067 --> 00:11:38,556 to a mediocre commercial performance, 192 00:11:38,557 --> 00:11:41,226 and basically ended Sega's ascendancy. 193 00:11:48,450 --> 00:11:49,896 The first PlayStation console, 194 00:11:49,897 --> 00:11:52,656 the PlayStation 1 came into a market 195 00:11:52,657 --> 00:11:55,416 that was starting to really boom in home gaming. 196 00:11:55,417 --> 00:11:56,249 At the time, 197 00:11:56,250 --> 00:11:58,806 the Nintendo consoles were really leading the way. 198 00:11:58,807 --> 00:12:02,223 There was the NES and the SNES that had been brought out, 199 00:12:02,224 --> 00:12:06,636 and also Sega's offerings, the Master System, and so on. 200 00:12:06,637 --> 00:12:09,246 PlayStation was a very different console 201 00:12:09,247 --> 00:12:11,856 from everything that Nintendo had produced. 202 00:12:11,857 --> 00:12:15,246 Nintendo was, very, very family-friendly, 203 00:12:15,247 --> 00:12:16,476 very bright, very colorful, 204 00:12:16,477 --> 00:12:19,446 very sprite-oriented graphics. 205 00:12:19,447 --> 00:12:21,816 PlayStation, from the very beginning, 206 00:12:21,817 --> 00:12:24,897 was prioritizing 3D polygon graphics. 207 00:12:24,898 --> 00:12:27,576 So, it was more photorealistic at the time. 208 00:12:27,577 --> 00:12:28,926 It was more 3D. 209 00:12:28,927 --> 00:12:31,566 And it was deliberately going after, 210 00:12:31,567 --> 00:12:34,386 very aggressively, a youth-focused market. 211 00:12:34,387 --> 00:12:36,216 So, young adults, teenagers. 212 00:12:36,217 --> 00:12:38,046 PlayStation really wanted 213 00:12:38,047 --> 00:12:40,853 to corner the market for cool gaming. 214 00:12:40,854 --> 00:12:43,206 Their idea was that as opposed 215 00:12:43,207 --> 00:12:46,836 to Nintendo's more family-focused games market, 216 00:12:46,837 --> 00:12:49,130 they really wanted to get the teenagers, 217 00:12:49,131 --> 00:12:50,406 and also the kids 218 00:12:50,407 --> 00:12:52,686 who thought they were a little bit cool as well. 219 00:12:52,687 --> 00:12:54,366 PlayStation's advertising 220 00:12:54,367 --> 00:12:57,906 was very different to your typical video game ads. 221 00:12:57,907 --> 00:13:00,186 So, it's very first ad in Japan 222 00:13:00,187 --> 00:13:02,676 was this crying-looking office 223 00:13:02,677 --> 00:13:04,386 with all these people at their desk, 224 00:13:04,387 --> 00:13:09,159 banging the desk, demanding they have a PlayStation. 225 00:13:09,160 --> 00:13:12,956 In US, they have things like "Crash Bandicoot". 226 00:13:12,957 --> 00:13:16,066 An actor dressed as "Crash Bandicoot", 227 00:13:16,067 --> 00:13:19,819 going to Nintendo's offices in Seattle with megaphone 228 00:13:19,820 --> 00:13:22,176 and calling a Mario to come out 229 00:13:22,177 --> 00:13:24,966 and let's have a fight in your parking lot. 230 00:13:24,967 --> 00:13:28,595 And over in the UK, they were associating PlayStation 231 00:13:28,596 --> 00:13:33,156 with night clubbing and the rave drug scene at the time. 232 00:13:33,157 --> 00:13:36,546 So, it was very edgy marketing campaigns 233 00:13:36,547 --> 00:13:37,680 that were very adult 234 00:13:38,847 --> 00:13:42,681 and not this kitty toy vibe that 235 00:13:44,227 --> 00:13:47,316 Let me tell you what bugs me about human endeavor. 236 00:13:47,317 --> 00:13:49,416 I've never been the human in question. 237 00:13:49,417 --> 00:13:50,549 Have you? 238 00:13:50,550 --> 00:13:52,299 Mankind went to the moon. 239 00:13:52,300 --> 00:13:56,076 I don't even know where Grimsby is. 240 00:13:56,077 --> 00:14:01,160 Forget progress by proxy. Land on your own moon. 241 00:14:01,710 --> 00:14:03,673 It's no longer about what they can achieve 242 00:14:03,674 --> 00:14:05,556 out there on your behalf, 243 00:14:05,557 --> 00:14:07,955 but what we can experience 244 00:14:07,956 --> 00:14:11,599 up here in our own time. 245 00:14:11,600 --> 00:14:13,850 It's called mental wealth. 246 00:14:14,787 --> 00:14:17,346 And then, also, whereas Nintendo 247 00:14:17,347 --> 00:14:18,816 is very first party-focused. 248 00:14:18,817 --> 00:14:21,118 So, Nintendo makes Nintendo's games. 249 00:14:21,119 --> 00:14:23,016 PlayStation came right out the gate. 250 00:14:23,017 --> 00:14:26,466 They wanted to snuffle up all third party developers 251 00:14:26,467 --> 00:14:27,696 as many as possible, 252 00:14:27,697 --> 00:14:30,546 and make their platform as easy to develop for, 253 00:14:30,547 --> 00:14:32,256 for all of those companies as possible. 254 00:14:32,257 --> 00:14:35,436 So, that just meant that there was just a huge, 255 00:14:35,437 --> 00:14:36,966 broad gamut of games 256 00:14:36,967 --> 00:14:39,306 that were being released on PlayStation. 257 00:14:39,307 --> 00:14:43,859 And prior to PlayStation launching, 258 00:14:43,860 --> 00:14:45,726 it was a one company industry. 259 00:14:45,727 --> 00:14:48,396 And who doesn't love a bit of competition? 260 00:14:48,397 --> 00:14:51,726 The more companies there are, the better it is for gamers. 261 00:14:51,727 --> 00:14:53,526 PlayStation really prided itself 262 00:14:53,527 --> 00:14:55,561 on being technically forward. 263 00:14:55,562 --> 00:14:59,346 The graphics were something completely sets apart 264 00:14:59,347 --> 00:15:01,236 from the Nintendo consoles at the time. 265 00:15:01,237 --> 00:15:03,730 It looked new and it looked exciting. 266 00:15:03,731 --> 00:15:06,336 When you look back on it, it looked quite blocky. 267 00:15:06,337 --> 00:15:07,169 But at the time, 268 00:15:07,170 --> 00:15:09,845 we'd not seen anything like that in the home console world. 269 00:15:09,846 --> 00:15:13,446 They had a famous demo, which was the T-Rex demo, 270 00:15:13,447 --> 00:15:17,196 which involved a T-Rex basically roaring at the camera. 271 00:15:17,197 --> 00:15:19,386 And that was a technical display 272 00:15:19,387 --> 00:15:21,546 of what you could do on that console. 273 00:15:21,547 --> 00:15:23,497 And that was really exciting at the time. 274 00:15:23,498 --> 00:15:26,256 The Sony PlayStation was high performance, 275 00:15:26,257 --> 00:15:28,416 low cost, simple to use, 276 00:15:28,417 --> 00:15:30,486 and they used really clever advertising 277 00:15:30,487 --> 00:15:32,272 to get people to buy into it. 278 00:15:47,160 --> 00:15:49,176 So, it suddenly seemed 279 00:15:49,177 --> 00:15:51,752 like games have arrived for adults, 280 00:15:51,753 --> 00:15:56,232 and that was what Sony and PlayStation thought to make. 281 00:15:56,233 --> 00:15:58,986 Nintendo had these very tight, restrictive, 282 00:15:58,987 --> 00:16:02,796 family-friendly policies about what games could be linked. 283 00:16:02,797 --> 00:16:04,776 Sony didn't care that much. 284 00:16:04,777 --> 00:16:06,786 So, you've got things like "Resident Evil" 285 00:16:06,787 --> 00:16:08,849 and other horror games. 286 00:16:08,850 --> 00:16:11,496 The Nintendo would run a marathon. 287 00:16:11,497 --> 00:16:13,777 So, it really changed the landscape 288 00:16:13,778 --> 00:16:17,586 and what people thought could count as a video game. 289 00:16:17,587 --> 00:16:19,266 It became acceptable 290 00:16:19,267 --> 00:16:22,914 to being your early 20s playing video games. 291 00:16:22,915 --> 00:16:24,736 Whereas before then, 292 00:16:24,737 --> 00:16:27,829 it's something we should grow out of by that point. 293 00:16:27,830 --> 00:16:30,756 Fiction is quite difficult sometimes in video games, 294 00:16:30,757 --> 00:16:32,346 because, all right, say you're playing a game 295 00:16:32,347 --> 00:16:34,746 in which you fly internet spaceships around a galaxy. 296 00:16:34,747 --> 00:16:36,486 Spaceships aren't real. The galaxy isn't real. 297 00:16:36,487 --> 00:16:37,566 The people you're playing with though 298 00:16:37,567 --> 00:16:38,766 and the friendships that you make there, 299 00:16:38,767 --> 00:16:40,236 those are as real as anything. 300 00:16:40,237 --> 00:16:41,646 And one of the most exciting things 301 00:16:41,647 --> 00:16:43,746 about how the new consoles use the internet 302 00:16:43,747 --> 00:16:46,056 is the possibility for all of that to expand 303 00:16:46,057 --> 00:16:47,976 and to have these huge worlds in your living room. 304 00:16:47,977 --> 00:16:49,326 When the PlayStation came out, 305 00:16:49,327 --> 00:16:51,126 one of the things that really set it apart 306 00:16:51,127 --> 00:16:53,376 is it had some amazing titles 307 00:16:53,377 --> 00:16:55,303 from really early on in its launch. 308 00:16:55,304 --> 00:16:57,996 I remember personally as a kid, 309 00:16:57,997 --> 00:16:59,729 I loved to play "Crash Bandicoot". 310 00:16:59,730 --> 00:17:03,156 That was a huge thing for me. I loved that game. 311 00:17:03,157 --> 00:17:04,206 And then, leading on from that, 312 00:17:04,207 --> 00:17:05,676 we also had "Crash Team Racing", 313 00:17:05,677 --> 00:17:06,816 which was a racing game 314 00:17:06,817 --> 00:17:09,081 based with the "Crash Bandicoot" characters. 315 00:17:09,082 --> 00:17:11,556 But I also loved to play "Tomb Raider", 316 00:17:11,557 --> 00:17:12,966 even though I wasn't very good at it. 317 00:17:12,967 --> 00:17:17,046 And that has been one of the most iconic PlayStation titles, 318 00:17:17,047 --> 00:17:18,426 and I think was actually 319 00:17:18,427 --> 00:17:21,216 a bit of a console seller for a lot of people. 320 00:17:21,217 --> 00:17:23,443 As well as that, there were the racing games. 321 00:17:23,444 --> 00:17:25,338 "Gran Turismo" was a huge deal, 322 00:17:25,339 --> 00:17:28,506 and that was only available on the PlayStation. 323 00:17:28,507 --> 00:17:29,466 And people loved that, 324 00:17:29,467 --> 00:17:31,610 because it took a more realistic, 325 00:17:31,611 --> 00:17:33,960 modern approach to racing games. 326 00:17:33,961 --> 00:17:36,726 To be perfectly honest, I'm no good at racing games, 327 00:17:36,727 --> 00:17:39,674 so I was never the best person playing them, 328 00:17:39,675 --> 00:17:41,706 but they were super popular, 329 00:17:41,707 --> 00:17:43,416 and my friends really loved them. 330 00:17:43,417 --> 00:17:47,766 I would say like Mario was gaming's first mascot. 331 00:17:47,767 --> 00:17:50,292 Lara Croft was gaming's first icon. 332 00:17:50,293 --> 00:17:52,356 The fact that a video game character 333 00:17:52,357 --> 00:17:54,216 was gracing the cover of magazines, 334 00:17:54,217 --> 00:17:56,736 was selling energy drinks, 335 00:17:56,737 --> 00:18:00,216 was being lusted after by a lot of people. 336 00:18:00,217 --> 00:18:01,776 It was just breaking new ground, 337 00:18:01,777 --> 00:18:04,686 and it just meant that games 338 00:18:04,687 --> 00:18:06,726 were entering a new level of cool. 339 00:18:06,727 --> 00:18:09,089 PlayStation was the '90s. 340 00:18:18,240 --> 00:18:22,506 So, "Final Fantasy VII" was a huge deal when it launched. 341 00:18:22,507 --> 00:18:25,776 It popularized the role playing game 342 00:18:25,777 --> 00:18:27,606 in the West, hands down. 343 00:18:27,607 --> 00:18:29,166 It was the first "Final Fantasy" 344 00:18:29,167 --> 00:18:31,716 to launch on a PlayStation console. 345 00:18:31,717 --> 00:18:33,726 Prior to that, they were all on Nintendo. 346 00:18:33,727 --> 00:18:35,256 It really made the PlayStation 347 00:18:35,257 --> 00:18:36,996 saying it utilized all the technology 348 00:18:36,997 --> 00:18:38,466 that the PlayStation had to offer. 349 00:18:38,467 --> 00:18:40,773 There were those 3D polygon graphics, 350 00:18:41,820 --> 00:18:45,396 making gorgeous cinematic cut scenes. 351 00:18:45,397 --> 00:18:47,646 FMVs, I think they were called at the time, 352 00:18:47,647 --> 00:18:49,176 full-motion videos. 353 00:18:49,177 --> 00:18:52,056 I think the reason that "Final Fantasy VII" 354 00:18:52,057 --> 00:18:54,006 was so successful 355 00:18:54,007 --> 00:18:57,006 and why it really meant a lot to people, myself included, 356 00:18:57,007 --> 00:19:01,446 was that it showed how games 357 00:19:01,447 --> 00:19:03,671 could do storytelling differently. 358 00:19:03,672 --> 00:19:07,776 It showed how well games could tell stories 359 00:19:07,777 --> 00:19:09,822 in a way that only games could. 360 00:19:09,823 --> 00:19:12,306 "Final Fantasy" story is just, 361 00:19:12,307 --> 00:19:17,390 it's an epic on a scale that few games still have to match. 362 00:19:17,760 --> 00:19:21,816 That's why we're remaking it nowadays. 363 00:19:21,817 --> 00:19:24,696 And still, people are playing and replaying it. 364 00:19:24,697 --> 00:19:28,046 There's remix and remasters and everything else. 365 00:19:28,047 --> 00:19:30,006 It just captured people's imaginations. 366 00:19:30,007 --> 00:19:33,045 It was a great story, it had great characters, 367 00:19:33,046 --> 00:19:36,516 and it looked absolutely gorgeous, it still does. 368 00:19:36,517 --> 00:19:38,796 Excited to see the next release, 369 00:19:38,797 --> 00:19:42,156 millions of people would await the PlayStation 2. 370 00:19:42,157 --> 00:19:45,036 Outside of shops, customers filled the streets 371 00:19:45,037 --> 00:19:47,032 in order to grab the new console. 372 00:19:47,033 --> 00:19:48,846 From the 7th of September, 373 00:19:48,847 --> 00:19:51,006 all could go into the shops from the 7th of September 374 00:19:51,007 --> 00:19:52,866 and place an order in advance 375 00:19:52,867 --> 00:19:55,416 to book their place in the queue, if you will. 376 00:19:55,417 --> 00:19:57,486 Now, because we're only getting a limited quantity, 377 00:19:57,487 --> 00:20:00,516 we're going to have to stop that whole process, 378 00:20:00,517 --> 00:20:03,877 in fact, on the Friday, the 17th of November. 379 00:20:03,878 --> 00:20:05,526 With the use of innovative 380 00:20:05,527 --> 00:20:06,726 and edgy marketing, 381 00:20:06,727 --> 00:20:10,356 alongside the promise for even more powerful gameplay, 382 00:20:10,357 --> 00:20:13,566 the PlayStation 2 would release with a bang. 383 00:20:13,567 --> 00:20:15,756 It might resemble an executive briefcase 384 00:20:15,757 --> 00:20:19,026 or at a push, the latest Breville sandwich toaster. 385 00:20:19,027 --> 00:20:21,906 But made no mistake, this Sony PlayStation 2 386 00:20:21,907 --> 00:20:23,106 is the most sought-after 387 00:20:23,107 --> 00:20:25,443 electronic consumer item of the year, 388 00:20:25,444 --> 00:20:27,426 and guaranteed to cause more tears 389 00:20:27,427 --> 00:20:29,861 on Christmas Day than Bambi. 390 00:20:55,350 --> 00:20:56,346 To this day, 391 00:20:56,347 --> 00:21:00,576 the PlayStation 2 remains the world's highest sold console, 392 00:21:00,577 --> 00:21:04,642 clocking in at over 155 million units sold. 393 00:21:08,910 --> 00:21:11,376 The PlayStation 1 had been wildly popular, 394 00:21:11,377 --> 00:21:12,209 but at that point, 395 00:21:12,210 --> 00:21:15,366 it was Sony's only foray really into the gaming world, 396 00:21:15,367 --> 00:21:17,556 and they really wanted to prove they could do it again 397 00:21:17,557 --> 00:21:19,416 and capture that audience again. 398 00:21:19,417 --> 00:21:21,306 So, when the PlayStation 2 came out, 399 00:21:21,307 --> 00:21:22,896 that was really important for them 400 00:21:22,897 --> 00:21:25,686 to really catalyze on what they'd done already. 401 00:21:25,687 --> 00:21:28,116 And the good thing was the PlayStation 2 402 00:21:28,117 --> 00:21:30,456 was readvanced graphically, 403 00:21:30,457 --> 00:21:33,274 but also had a killer lineup of games. 404 00:21:33,275 --> 00:21:37,806 The anticipation for PlayStation 2 was enormous. 405 00:21:37,807 --> 00:21:39,906 And so, it just sold like lightning. 406 00:21:39,907 --> 00:21:43,026 No other game console managed to catch up at all. 407 00:21:43,027 --> 00:21:44,616 Nintendo and Microsoft, 408 00:21:44,617 --> 00:21:46,352 by the time they got their machines out, 409 00:21:46,353 --> 00:21:49,206 PlayStation's lead was sky high. 410 00:21:49,207 --> 00:21:52,716 It is still the biggest selling home games console to date. 411 00:21:52,717 --> 00:21:54,276 And had their initial quota 412 00:21:54,277 --> 00:21:56,699 halved to 500,000 machines, 413 00:21:56,700 --> 00:21:57,846 while British shoppers 414 00:21:57,847 --> 00:22:00,936 will get just 165,000 before Christmas. 415 00:22:00,937 --> 00:22:03,036 So, all hail, PlayStation 2. 416 00:22:03,037 --> 00:22:04,716 It plays the latest video games, 417 00:22:04,717 --> 00:22:07,446 as well as DVD films and compact discs. 418 00:22:07,447 --> 00:22:09,756 The big reason for the PlayStation 2's success 419 00:22:09,757 --> 00:22:12,170 was that it was also a DVD player. 420 00:22:12,171 --> 00:22:14,316 DVDs were just taking off, 421 00:22:14,317 --> 00:22:16,566 and suddenly, you could have games console 422 00:22:16,567 --> 00:22:19,566 and a DVD player for the same price, 423 00:22:19,567 --> 00:22:23,196 or sometimes less than a DVD player on its own. 424 00:22:23,197 --> 00:22:24,636 So, for many people, 425 00:22:24,637 --> 00:22:27,813 it was the way DVDs became a big thing, 426 00:22:27,814 --> 00:22:29,868 and that really helped drive sales. 427 00:22:29,869 --> 00:22:33,576 At the same time, Microsoft and Nintendo 428 00:22:33,577 --> 00:22:36,186 didn't release their competing consoles for a year. 429 00:22:36,187 --> 00:22:39,205 So, PlayStation had a very long headstart, 430 00:22:39,206 --> 00:22:41,646 and it had all the great games. 431 00:22:41,647 --> 00:22:42,666 It had "Tomb Raider" 432 00:22:42,667 --> 00:22:44,466 and Microsoft Nintendo didn't have them, 433 00:22:44,467 --> 00:22:46,446 so they got left behind. 434 00:22:46,447 --> 00:22:47,775 Shoppers at this London store 435 00:22:47,776 --> 00:22:49,746 are in such a virtual world 436 00:22:49,747 --> 00:22:52,326 of their own that they just don't seem to care. 437 00:22:52,327 --> 00:22:53,496 Just before midnight, 438 00:22:53,497 --> 00:22:56,286 they'll be picking up the first new models available. 439 00:22:56,287 --> 00:22:58,536 If you didn't pre-order one of these machines 440 00:22:58,537 --> 00:22:59,676 back in September, 441 00:22:59,677 --> 00:23:01,656 then don't bother turning up tonight, 442 00:23:01,657 --> 00:23:03,156 because they've all sold out, 443 00:23:03,157 --> 00:23:05,166 and there won't be any PlayStation 2s 444 00:23:05,167 --> 00:23:08,286 freely available on the shelves until next year. 445 00:23:08,287 --> 00:23:11,136 This is clearly a very big money-spinner for Sony, 446 00:23:11,137 --> 00:23:13,536 and it couldn't have happened at a better time. 447 00:23:13,537 --> 00:23:15,996 PlayStation games were often allowed 448 00:23:15,997 --> 00:23:17,556 to be a little bit edgier 449 00:23:17,557 --> 00:23:19,626 and have a little bit more adult content, 450 00:23:19,627 --> 00:23:21,276 and also have a little bit more violence, 451 00:23:21,277 --> 00:23:23,196 which could go either way. 452 00:23:23,197 --> 00:23:26,226 But meant that they were able to really expand on things 453 00:23:26,227 --> 00:23:31,310 like the shooter genres and more adult-themed games 454 00:23:31,803 --> 00:23:33,366 that were super popular 455 00:23:33,367 --> 00:23:35,433 and really help to sell their consoles. 456 00:23:48,060 --> 00:23:53,060 So, "Silent Hill" was psychological horror game. 457 00:23:53,319 --> 00:23:55,604 You were sent into this deserted, 458 00:23:55,605 --> 00:23:58,956 mysterious town that was quite foggy 459 00:23:58,957 --> 00:24:00,963 with all these weird, twisted monsters in it. 460 00:24:00,964 --> 00:24:02,316 And it was basically supposed 461 00:24:02,317 --> 00:24:05,646 to be a reflection of your main characters' own psyche. 462 00:24:05,647 --> 00:24:08,376 So, its this really creepy horror, 463 00:24:08,377 --> 00:24:10,776 instead of this B-movie, zombie horror, 464 00:24:10,777 --> 00:24:13,236 the "Resident Evil" offered. 465 00:24:13,237 --> 00:24:14,857 Now in the 20th century, 466 00:24:14,858 --> 00:24:18,131 gaming consoles were improving by the year. 467 00:24:18,132 --> 00:24:20,166 After the PlayStation 2, 468 00:24:20,167 --> 00:24:23,616 came Sony's biggest competitor entry into the market. 469 00:24:23,617 --> 00:24:26,586 Microsoft had released the Xbox. 470 00:24:26,587 --> 00:24:28,506 Understanding their demographic, 471 00:24:28,507 --> 00:24:32,076 Sony chose to become experimental with their marketing, 472 00:24:32,077 --> 00:24:33,726 opting for strange adverts 473 00:24:33,727 --> 00:24:37,566 that subverted expectations for a gaming manufacturer. 474 00:24:37,567 --> 00:24:38,916 Whilst people were used 475 00:24:38,917 --> 00:24:41,916 to the somewhat childlike aesthetic of Nintendo, 476 00:24:41,917 --> 00:24:44,526 Sony chose to adopt a mature theme, 477 00:24:44,527 --> 00:24:46,086 incorporating directors 478 00:24:46,087 --> 00:24:48,876 such as David Lynch into their adverts, 479 00:24:48,877 --> 00:24:50,676 and purposefully making themselves 480 00:24:50,677 --> 00:24:54,073 out to be the rebel the kids secretly wanted to be. 481 00:24:57,170 --> 00:24:59,753 Welcome to "The Third Place". 482 00:25:01,284 --> 00:25:05,616 "PlayStation The Third Place". 483 00:25:05,617 --> 00:25:07,476 2004 saw the release 484 00:25:07,477 --> 00:25:10,593 of the massively successful Nintendo DS, 485 00:25:10,594 --> 00:25:13,716 a repercussion of Nintendo's continuous efforts 486 00:25:13,717 --> 00:25:15,876 to branch into the handheld market, 487 00:25:15,877 --> 00:25:18,096 to great degrees of success. 488 00:25:18,097 --> 00:25:20,166 From the Game Boy to the DS, 489 00:25:20,167 --> 00:25:23,226 Sony wanted to try their own hand at the market. 490 00:25:23,227 --> 00:25:25,206 Once again, taking on Nintendo 491 00:25:25,207 --> 00:25:26,196 with the development 492 00:25:26,197 --> 00:25:29,466 of the PlayStation Portable in March, 2005. 493 00:25:29,467 --> 00:25:32,136 The PSP did remarkably well 494 00:25:32,137 --> 00:25:33,966 for a company who had not delved 495 00:25:33,967 --> 00:25:36,216 into handheld gameplay before. 496 00:25:36,217 --> 00:25:39,786 Games such as "God of War", "Tekken", and "FIFA" 497 00:25:39,787 --> 00:25:42,121 were on the rise in many households. 498 00:25:45,667 --> 00:25:48,246 Around the time that Nintendo were developing the DS, 499 00:25:48,247 --> 00:25:51,696 Sony developed the PSP, the PlayStation Portable. 500 00:25:51,697 --> 00:25:53,826 The PSP blew my mind when I first saw it. 501 00:25:53,827 --> 00:25:56,872 The screen was so big, it took up almost the whole device. 502 00:25:56,873 --> 00:25:59,046 It was almost like a smartphone 503 00:25:59,047 --> 00:26:01,254 10 years before smartphones existed. 504 00:26:01,255 --> 00:26:05,916 Well, we have great competitors in almost every area. 505 00:26:05,917 --> 00:26:06,749 People like 506 00:26:07,583 --> 00:26:08,415 do a good job. 507 00:26:08,416 --> 00:26:11,736 Sony in video games does a good job. 508 00:26:11,737 --> 00:26:13,566 It'll give an opportunity for development staff 509 00:26:13,567 --> 00:26:15,366 to display their creative talents. 510 00:26:15,367 --> 00:26:16,596 They both use these new devices 511 00:26:16,597 --> 00:26:18,391 to create more immersive worlds. 512 00:26:18,392 --> 00:26:20,616 And the games they create will have better graphics, 513 00:26:20,617 --> 00:26:21,786 better sound quality, 514 00:26:21,787 --> 00:26:23,706 and be an all round, more enjoyable experience. 515 00:26:23,707 --> 00:26:25,140 Seven, six, five, 516 00:26:27,405 --> 00:26:32,405 four, three, two, one. 517 00:27:01,740 --> 00:27:02,916 The PlayStation 3 518 00:27:02,917 --> 00:27:05,856 was considered a strange decision by many. 519 00:27:05,857 --> 00:27:08,046 The machine was designed for power, 520 00:27:08,047 --> 00:27:09,636 yet lacked quality games 521 00:27:09,637 --> 00:27:12,936 one would come to expect of Sony's new releases. 522 00:27:12,937 --> 00:27:16,536 So, in 2006, Sony wanted to release the follow-up, 523 00:27:16,537 --> 00:27:17,916 the PlayStation 3, 524 00:27:17,917 --> 00:27:21,396 but the release of the PS3 did not go well. 525 00:27:21,397 --> 00:27:23,466 So, PlayStation were really riding high 526 00:27:23,467 --> 00:27:26,556 after the PlayStation 1 and the PlayStation 2. 527 00:27:26,557 --> 00:27:27,906 Everyone was excited to see 528 00:27:27,907 --> 00:27:30,236 what they would have in store for the PlayStation 3. 529 00:27:30,237 --> 00:27:32,466 But actually, that's one of the few consoles 530 00:27:32,467 --> 00:27:35,822 where the release at least fumbled the ball a little bit. 531 00:27:35,823 --> 00:27:37,416 And one of the reasons for that 532 00:27:37,417 --> 00:27:38,616 was it was releasing 533 00:27:38,617 --> 00:27:41,419 into a quite a crowded marketplace for gaming, 534 00:27:41,420 --> 00:27:43,593 and it had a very high price point. 535 00:27:45,060 --> 00:27:46,086 This is one of them. 536 00:27:46,087 --> 00:27:48,936 Dylan Scott is furious that Sony customers 537 00:27:48,937 --> 00:27:50,556 were only told of the problem 538 00:27:50,557 --> 00:27:53,286 days after criminals targeted the network. 539 00:27:53,287 --> 00:27:55,590 For the first three days, I didn't know what was going on. 540 00:27:55,591 --> 00:27:57,546 I wasn't sure if they'd been hacked into, 541 00:27:57,547 --> 00:27:59,323 or if they'd shut down, or... 542 00:27:59,324 --> 00:28:00,936 They still haven't told me today. 543 00:28:00,937 --> 00:28:03,756 I've actually rely on going on their personal blog 544 00:28:03,757 --> 00:28:05,356 and hoping that they tell me something. 545 00:28:05,357 --> 00:28:07,047 With the PlayStation 3 546 00:28:07,048 --> 00:28:10,146 suddenly decided it was going to create 547 00:28:10,147 --> 00:28:15,066 this really vast new kind of microprocessor called the Cell. 548 00:28:15,067 --> 00:28:19,476 And it took years. It was incredibly expensive to do. 549 00:28:19,477 --> 00:28:21,568 And when they finished, 550 00:28:21,569 --> 00:28:24,156 the game developers who had to use this chip 551 00:28:24,157 --> 00:28:27,883 to actually make games found it a nightmare to use. 552 00:28:27,884 --> 00:28:30,426 So, basically, it got obsessed 553 00:28:30,427 --> 00:28:32,444 by its own interest in technology 554 00:28:32,445 --> 00:28:34,405 and lost sight of the bigger picture. 555 00:28:34,406 --> 00:28:37,416 They had to sell it at a really high price as well, 556 00:28:37,417 --> 00:28:39,756 because this was really advanced technology 557 00:28:39,757 --> 00:28:42,006 that was very expensive. 558 00:28:42,007 --> 00:28:45,436 They'd also stuck a Blu-ray player into this machine 559 00:28:45,437 --> 00:28:49,223 and basically hidden a PlayStation 2 inside it as well. 560 00:28:49,224 --> 00:28:52,656 So, it is incredibly expensive compared to everything else. 561 00:28:52,657 --> 00:28:55,346 And that really set Sony back. 562 00:28:55,347 --> 00:28:57,023 It had a shortage of games, 563 00:28:57,024 --> 00:28:59,196 'cause people couldn't really figure out 564 00:28:59,197 --> 00:29:01,047 how to make games on it for a while. 565 00:29:01,048 --> 00:29:02,916 And it had all this stuff in it 566 00:29:02,917 --> 00:29:06,434 that made it really expensive compared to the Xbox 360. 567 00:29:06,435 --> 00:29:08,316 It faltered from the start 568 00:29:08,317 --> 00:29:12,936 due to its incredibly high selling point of $499, 569 00:29:12,937 --> 00:29:16,266 a whole $100 more than the Xbox, 570 00:29:16,267 --> 00:29:18,606 as though the history of the Sega's Saturn 571 00:29:18,607 --> 00:29:22,026 was repeated with Sony on the receiving end. 572 00:29:22,027 --> 00:29:23,496 People weren't super willing 573 00:29:23,497 --> 00:29:25,446 to part with all that money for a console, 574 00:29:25,447 --> 00:29:27,966 which they couldn't play that many games on. 575 00:29:27,967 --> 00:29:30,396 Eventually, it did end up selling more consoles, 576 00:29:30,397 --> 00:29:33,603 but generally at the start, it wasn't very successful. 577 00:29:34,650 --> 00:29:36,336 Despite critical setbacks, 578 00:29:36,337 --> 00:29:38,226 Sony would use this console 579 00:29:38,227 --> 00:29:41,983 to be the foundation for their upcoming exclusive games. 580 00:29:41,984 --> 00:29:44,856 "The Last of Us" was a groundbreaking decision 581 00:29:44,857 --> 00:29:45,816 for the company, 582 00:29:45,817 --> 00:29:47,916 bringing focus into storytelling 583 00:29:47,917 --> 00:29:49,896 with narrative-driven games. 584 00:29:49,897 --> 00:29:53,193 This would only be the start for Sony exclusives. 585 00:30:00,840 --> 00:30:02,976 For UK game developers like this, 586 00:30:02,977 --> 00:30:06,186 insiders predict a huge market for small firms. 587 00:30:06,187 --> 00:30:07,746 The Sony have been very proactive 588 00:30:07,747 --> 00:30:09,906 in terms of trying to get these smaller, 589 00:30:09,907 --> 00:30:12,366 homegrown developers onto their platform. 590 00:30:12,367 --> 00:30:14,196 And so, I think there's a huge opportunity 591 00:30:14,197 --> 00:30:16,356 in terms of the number of jobs 592 00:30:16,357 --> 00:30:18,066 that could be created in the UK, 593 00:30:18,067 --> 00:30:20,421 the amount of UK content that could go forward. 594 00:30:25,810 --> 00:30:27,772 Uh-oh. Come on. - Yeah. Sweet Tooth. 595 00:30:27,773 --> 00:30:30,374 Sweet Tooth. Fat Princess. 596 00:30:30,375 --> 00:30:32,756 I love when she gets more powerful. 597 00:30:32,757 --> 00:30:34,986 This is awesome. 598 00:30:34,987 --> 00:30:36,846 By taking their previous mistakes 599 00:30:36,847 --> 00:30:37,979 into consideration, 600 00:30:37,980 --> 00:30:42,096 Sony released the PlayStation 4 with huge success, 601 00:30:42,097 --> 00:30:43,386 turning the tables. 602 00:30:43,387 --> 00:30:45,066 It was Xbox this time 603 00:30:45,067 --> 00:30:47,400 whose price exceeded their competitors. 604 00:30:49,927 --> 00:30:52,506 Andrew, there'll be millions of misspent youths, 605 00:30:52,507 --> 00:30:53,339 because of this, 606 00:30:53,340 --> 00:30:55,116 and you are the man who's brought it to us. 607 00:30:55,117 --> 00:30:56,999 What do you have to say to parents? 608 00:30:57,000 --> 00:31:01,364 I think that we try and be a responsible industry, 609 00:31:01,365 --> 00:31:04,529 but we're about delivering fun connectivity 610 00:31:04,530 --> 00:31:06,784 and an opportunity for people to play. 611 00:31:17,070 --> 00:31:19,596 So, Sony really did learn its lesson with the PS4. 612 00:31:19,597 --> 00:31:20,856 It put developers first. 613 00:31:20,857 --> 00:31:25,326 It made dev kits very, very easy to port games to. 614 00:31:25,327 --> 00:31:28,776 But most of all, it made it a more exciting place to be. 615 00:31:28,777 --> 00:31:32,106 The home screen was super vibrant again. 616 00:31:32,107 --> 00:31:34,296 It had live streaming capability. 617 00:31:34,297 --> 00:31:37,680 You had share buttons, you could share play, 618 00:31:37,681 --> 00:31:40,176 which meant you could literally be playing 619 00:31:40,177 --> 00:31:42,846 with someone who was on the other side of the world. 620 00:31:42,847 --> 00:31:44,856 You could pass the controller to them 621 00:31:44,857 --> 00:31:46,656 as if they were there on the sofa with you. 622 00:31:46,657 --> 00:31:48,936 Sony PlayStation were really keen 623 00:31:48,937 --> 00:31:50,406 to recapture the magic 624 00:31:50,407 --> 00:31:53,256 of their earlier consoles with the PlayStation 4. 625 00:31:53,257 --> 00:31:56,106 So, they brought in Mark Cerny and a bunch of other people 626 00:31:56,107 --> 00:31:58,206 to really make sure that it stood out 627 00:31:58,207 --> 00:32:00,636 and was just revolutionary at the time. 628 00:32:00,637 --> 00:32:02,346 Mark Cerny was the guy 629 00:32:02,347 --> 00:32:05,673 they put in charge of creating the PlayStation 4. 630 00:32:06,570 --> 00:32:08,046 He goes back years. 631 00:32:08,047 --> 00:32:11,825 His career started in Atari, worked with Sega. 632 00:32:11,826 --> 00:32:14,672 He has a long history in video games. 633 00:32:14,673 --> 00:32:17,177 Essentially to put him in charge, 634 00:32:17,178 --> 00:32:21,138 Sony moved control of the PlayStation architecture 635 00:32:21,139 --> 00:32:24,104 from Japan to America. 636 00:32:24,105 --> 00:32:28,296 So, really it was Mark Cernys' kind of leadership and vision 637 00:32:28,297 --> 00:32:30,546 that created the PlayStation 4. 638 00:32:30,547 --> 00:32:31,761 How we use it. 639 00:32:36,876 --> 00:32:38,166 Thank you. 640 00:32:38,167 --> 00:32:41,046 So, during the development of the DualShock 4, 641 00:32:41,047 --> 00:32:42,756 we worked with key partners, 642 00:32:42,757 --> 00:32:44,563 and the games' continuing to evolve. 643 00:32:46,807 --> 00:32:48,726 They also really understood 644 00:32:48,727 --> 00:32:51,186 that they were marketing to gamers. 645 00:32:51,187 --> 00:32:53,856 They knew that people wanted to be able to play games. 646 00:32:53,857 --> 00:32:55,536 They knew that that was a really good way 647 00:32:55,537 --> 00:32:57,066 to market themselves. 648 00:32:57,067 --> 00:32:58,296 Whereas the Xbox One, 649 00:32:58,297 --> 00:33:03,066 which was that generation's rival from Microsoft, 650 00:33:03,067 --> 00:33:06,073 tried to market itself as more of an entertainment system. 651 00:33:06,074 --> 00:33:09,360 And they also had limits on how you could share games 652 00:33:09,361 --> 00:33:11,976 with your friends and with other people, 653 00:33:11,977 --> 00:33:13,956 which PlayStation didn't have. 654 00:33:13,957 --> 00:33:15,186 So, PlayStation were able 655 00:33:15,187 --> 00:33:17,406 to basically bounce off of some of the mistakes 656 00:33:17,407 --> 00:33:19,956 that Microsoft made and position themselves 657 00:33:19,957 --> 00:33:21,546 as kind of the console 658 00:33:21,547 --> 00:33:23,696 that anyone who likes games would want to play. 659 00:33:23,697 --> 00:33:25,476 So, I think the jewel in the crown 660 00:33:25,477 --> 00:33:27,700 of PlayStation's exclusive titles 661 00:33:27,701 --> 00:33:31,563 in terms of development studios, it's gotta be Naughty Dog. 662 00:33:32,430 --> 00:33:33,909 You've got "The Last of Us", 663 00:33:33,910 --> 00:33:36,843 "The Last of Us Part II", the "Uncharted" series. 664 00:33:37,950 --> 00:33:39,153 All of those games, 665 00:33:40,951 --> 00:33:43,056 they were just pinned to the consoles 666 00:33:43,057 --> 00:33:46,086 as a brilliant demonstration 667 00:33:46,087 --> 00:33:47,770 of what these consoles could do. 668 00:33:48,780 --> 00:33:51,366 And they're just by far and away some of the best games 669 00:33:51,367 --> 00:33:53,046 you'll ever play in terms of storytelling, 670 00:33:53,047 --> 00:33:54,801 in terms of graphical capability, 671 00:33:54,802 --> 00:33:57,756 in terms of soundtrack, in terms of just everything. 672 00:33:57,757 --> 00:33:59,913 They're just fantastic, fantastic games. 673 00:34:01,050 --> 00:34:01,799 They're so good 674 00:34:01,800 --> 00:34:04,149 that they're making TV series inside of them now. 675 00:34:04,150 --> 00:34:06,816 Both PlayStation and Microsoft Xbox 676 00:34:06,817 --> 00:34:09,666 are trying to create a whole entertainment system 677 00:34:09,667 --> 00:34:10,499 in the home. 678 00:34:10,500 --> 00:34:12,126 It's not just about video games anymore. 679 00:34:12,127 --> 00:34:15,966 It's also about watching movies and accessing the internet. 680 00:34:15,967 --> 00:34:17,586 Initially, Xbox focused more 681 00:34:17,587 --> 00:34:20,662 on that connectivity and playing massively multiplayer game, 682 00:34:20,663 --> 00:34:22,116 whereas PlayStation 683 00:34:22,117 --> 00:34:25,476 was focused on high performance and amazing graphics. 684 00:34:25,477 --> 00:34:27,966 But PlayStation 4 for a start, 685 00:34:27,967 --> 00:34:30,216 didn't have to be connected online all the time. 686 00:34:30,217 --> 00:34:31,566 And they didn't come with connect. 687 00:34:31,567 --> 00:34:35,103 So, it had a lot less hassle around it. 688 00:34:36,313 --> 00:34:40,476 It was much more orientated towards video game players. 689 00:34:40,477 --> 00:34:41,968 But there wasn't, 690 00:34:41,969 --> 00:34:44,136 once you get below the surface, 691 00:34:44,137 --> 00:34:46,798 there's not a huge gulf between them technically. 692 00:34:46,799 --> 00:34:50,845 They are basically two PCs in a box under a TV. 693 00:34:50,846 --> 00:34:54,852 It's more the way they were being promoted, 694 00:34:54,853 --> 00:34:56,886 there was the real difference. 695 00:34:56,887 --> 00:34:59,406 I actually worked as part of a PlayStation Studio 696 00:34:59,407 --> 00:35:02,808 for quite a few years, which was incredibly exciting to me. 697 00:35:02,809 --> 00:35:04,596 Not only because PlayStation 698 00:35:04,597 --> 00:35:06,657 had been a part of my life for so long, 699 00:35:06,658 --> 00:35:10,236 but also because the company I worked for, Media Molecule, 700 00:35:10,237 --> 00:35:12,203 had originally made "LittleBigPlanet". 701 00:35:12,204 --> 00:35:14,316 And when I worked in a game shop, 702 00:35:14,317 --> 00:35:16,956 we actually were there for the launch of "LittleBigPlanet" 703 00:35:16,957 --> 00:35:18,671 and "LittleBigPlanet 2", I think. 704 00:35:18,672 --> 00:35:19,776 And those were games 705 00:35:19,777 --> 00:35:21,966 that I was so excited to play at the time. 706 00:35:21,967 --> 00:35:24,786 And also, really built on my desire 707 00:35:24,787 --> 00:35:26,481 to get into game development. 708 00:35:26,482 --> 00:35:29,106 So, then, when I went to work for Media Molecule 709 00:35:29,107 --> 00:35:31,072 and be a part of the PlayStation Studios, 710 00:35:31,073 --> 00:35:33,876 it just felt like a real full circle moment 711 00:35:33,877 --> 00:35:37,416 from the PlayStation and "LittleBigPlanet", 712 00:35:37,417 --> 00:35:39,111 through to me working on "Dreams". 713 00:35:42,431 --> 00:35:44,496 With the implementation of the Sony VR 714 00:35:44,497 --> 00:35:47,766 and a library of incredible exclusive games, 715 00:35:47,767 --> 00:35:50,046 the PlayStation 4 would be a statement 716 00:35:50,047 --> 00:35:53,076 on machines specifically built for gaming. 717 00:35:53,077 --> 00:35:56,556 Whilst the Xbox One had a fantastic interface, 718 00:35:56,557 --> 00:36:00,906 Microsoft seemed to be more focused on software integration 719 00:36:00,907 --> 00:36:02,676 and transforming the Xbox 720 00:36:02,677 --> 00:36:05,043 into an all around entertainment hub. 721 00:36:08,416 --> 00:36:09,248 Okay. 722 00:36:09,249 --> 00:36:10,986 So, you've decided to queue for the PlayStation. 723 00:36:10,987 --> 00:36:12,666 Yeah. - Why? Why decided? 724 00:36:12,667 --> 00:36:13,659 Sorry? - Why did you decide 725 00:36:13,660 --> 00:36:14,546 to do that? 726 00:36:14,547 --> 00:36:16,206 Just 'cause I'm a gamer. 727 00:36:16,207 --> 00:36:18,376 I already have an Xbox One. I wanna get a PS4. 728 00:36:18,377 --> 00:36:19,836 Okay. - Just compare. 729 00:36:19,837 --> 00:36:22,806 I'm a gamer. I want a access to all the best games, so. 730 00:36:22,807 --> 00:36:23,639 What upcoming game 731 00:36:23,640 --> 00:36:24,696 are you most looking forward to 732 00:36:24,697 --> 00:36:27,576 for PlayStation? - Well, right now, "Killzone". 733 00:36:27,577 --> 00:36:29,946 There's several of the games that are out here 734 00:36:29,947 --> 00:36:30,936 I've already got on Xbox One, 735 00:36:30,937 --> 00:36:32,646 so it's mostly just "Killzone" for now. 736 00:36:32,647 --> 00:36:34,536 I'm gonna give "Knack" a go as well. 737 00:36:34,537 --> 00:36:35,369 Today. 738 00:36:35,370 --> 00:36:37,356 I wanna be one of the first to go home 739 00:36:37,357 --> 00:36:38,736 and play my PlayStation. 740 00:36:38,737 --> 00:36:42,126 I'm a real Sony fan. I like the company structure. 741 00:36:42,127 --> 00:36:45,396 I think it's a good company to be part of. Yeah. 742 00:36:45,397 --> 00:36:46,229 Cool. 743 00:36:46,230 --> 00:36:48,463 And what upcoming game are you most looking forward to? 744 00:36:48,464 --> 00:36:51,726 "Killzone" and "Battlefield 4", "FIFA". 745 00:36:51,727 --> 00:36:52,655 All of them really. 746 00:36:52,656 --> 00:36:55,086 The graphics look extremely better 747 00:36:55,087 --> 00:36:56,762 than the PlayStation 3. 748 00:36:56,763 --> 00:36:58,679 And I'm glad I'm here. 749 00:37:04,314 --> 00:37:09,397 PlayStation 4. 750 00:37:11,567 --> 00:37:16,409 Yes. 751 00:38:02,534 --> 00:38:04,836 COVID-19 forced many to remain at home 752 00:38:04,837 --> 00:38:07,626 with their devices, now was more important 753 00:38:07,627 --> 00:38:10,566 than ever for communication and entertainment, 754 00:38:10,567 --> 00:38:12,846 and video games would be a vessel for it. 755 00:38:12,847 --> 00:38:14,556 The Nintendo Switch 756 00:38:14,557 --> 00:38:18,246 found incredible success in otherwise, dark times. 757 00:38:18,247 --> 00:38:19,506 Purchases would be made 758 00:38:19,507 --> 00:38:22,146 to fill the void people found in their homes 759 00:38:22,147 --> 00:38:25,937 and "Animal Crossing: New Horizons" would be their refuge. 760 00:38:30,900 --> 00:38:35,016 And then, of course, after PS4, came the PlayStation VR, 761 00:38:35,017 --> 00:38:39,426 came PlayStation Move, came eventually PS5. 762 00:38:39,427 --> 00:38:42,936 PS VR, it's being well-received. 763 00:38:42,937 --> 00:38:45,726 PS VR 2 of course has just come out recently. 764 00:38:45,727 --> 00:38:47,766 Sony has a track record of doing this. 765 00:38:47,767 --> 00:38:51,726 It tried 3D TV games for a while. 766 00:38:51,727 --> 00:38:54,876 Then, PlayStation also came out at the PlayStation 5, 767 00:38:54,877 --> 00:38:58,266 its latest console, which also has a VR headset. 768 00:38:58,267 --> 00:39:00,126 VR, in general, is super interesting, 769 00:39:00,127 --> 00:39:02,316 because the technology is incredible. 770 00:39:02,317 --> 00:39:03,149 It's amazing. 771 00:39:03,150 --> 00:39:06,426 I've tried PS VR 2 for the first time, like a week ago. 772 00:39:06,427 --> 00:39:07,911 And it's mind-blowing, 773 00:39:07,912 --> 00:39:09,936 but it's still 774 00:39:09,937 --> 00:39:12,835 got slightly too many barriers for entry 775 00:39:12,836 --> 00:39:17,016 for most people to adopt it. 776 00:39:17,017 --> 00:39:18,606 And therefore, a lot of developers 777 00:39:18,607 --> 00:39:19,746 are slow to adopt it as well, 778 00:39:19,747 --> 00:39:22,650 because there just aren't that many people buying it. 779 00:39:22,651 --> 00:39:24,366 So, it's that strange thing of, 780 00:39:24,367 --> 00:39:27,846 until we really get a killer app for a PS VR, 781 00:39:27,847 --> 00:39:30,993 it may still just be a novelty. 782 00:40:01,018 --> 00:40:03,420 The PlayStation 5 is Sony's most recent console, 783 00:40:03,421 --> 00:40:06,216 and it has been wildly successful. 784 00:40:06,217 --> 00:40:07,956 Even though there were supply chain issues 785 00:40:07,957 --> 00:40:09,444 at launch due to the pandemic, 786 00:40:09,445 --> 00:40:12,936 they still have been selling out over and over again. 787 00:40:12,937 --> 00:40:14,286 And people just cannot wait 788 00:40:14,287 --> 00:40:16,566 to get their hands on a PlayStation 5. 789 00:40:16,567 --> 00:40:18,722 At the moment, it's the most popular console 790 00:40:18,723 --> 00:40:20,886 and that's because it's just, 791 00:40:20,887 --> 00:40:23,436 yet again, another addition 792 00:40:23,437 --> 00:40:24,771 in PlayStation's line 793 00:40:24,772 --> 00:40:28,146 of technical innovation and fantastic games. 794 00:40:28,147 --> 00:40:31,353 So, with PS5, there's just, 795 00:40:32,320 --> 00:40:34,476 we've come so far from the early days of PlayStation, 796 00:40:34,477 --> 00:40:36,763 'cause some of the games that are coming out now, 797 00:40:36,764 --> 00:40:39,606 they're just lightyears ahead of anything 798 00:40:39,607 --> 00:40:41,845 you could possibly imagine I'm sure in the '90s. 799 00:40:41,846 --> 00:40:44,007 "God of War Ragnarok", 800 00:40:46,055 --> 00:40:48,696 it's a cinematic masterpiece, it just is, 801 00:40:48,697 --> 00:40:50,313 that you also happen to play. 802 00:40:51,390 --> 00:40:54,126 And you've got all the "Resident Evil" remix 803 00:40:54,127 --> 00:40:55,206 that are coming out now as well, 804 00:40:55,207 --> 00:40:59,376 which are taking those early, early, early day horror games 805 00:40:59,377 --> 00:41:02,196 and giving them not just a new coat of paint, 806 00:41:02,197 --> 00:41:04,656 but they just feel different as well. 807 00:41:04,657 --> 00:41:09,276 They're just modernized in a really satisfying way. 808 00:41:09,277 --> 00:41:12,516 Sony and Microsoft have very different-looking consoles. 809 00:41:12,517 --> 00:41:16,176 Sony tends to do quite designery kind of looks. 810 00:41:16,177 --> 00:41:18,936 They're very elegant machines. 811 00:41:18,937 --> 00:41:24,020 There's style and PlayStation 5's got that curvy wings look. 812 00:41:25,920 --> 00:41:27,036 The PlayStation 2 813 00:41:27,037 --> 00:41:30,336 could stand up like the monolith from 2001. 814 00:41:30,337 --> 00:41:34,686 Microsoft's Xboxes are more functional. 815 00:41:34,687 --> 00:41:39,680 The OG Xbox is like big black box, green, 816 00:41:39,681 --> 00:41:43,026 is big and it's noisy. 817 00:41:43,027 --> 00:41:46,536 It is not subtle design from the Xbox point of view, 818 00:41:46,537 --> 00:41:48,276 which is not necessarily a bad thing. 819 00:41:48,277 --> 00:41:49,356 It works for them, 820 00:41:49,357 --> 00:41:53,133 but they very much take the box part very literally. 821 00:41:56,568 --> 00:41:57,616 Thank you very much. - No worries. 822 00:41:57,617 --> 00:42:00,033 Have a good one. - Thank you. You too. 823 00:42:00,034 --> 00:42:01,926 The impact of the PlayStation 824 00:42:01,927 --> 00:42:05,856 has contributed to childhood memories and the present alike. 825 00:42:05,857 --> 00:42:07,746 With focus on great stories, 826 00:42:07,747 --> 00:42:09,486 their games have gone as far 827 00:42:09,487 --> 00:42:12,633 to become gigantic franchises in their own right. 828 00:42:14,130 --> 00:42:16,236 When I first got the PlayStation 5, 829 00:42:16,237 --> 00:42:18,696 I was really excited to play "Astro's Playroom", 830 00:42:18,697 --> 00:42:20,196 which was an exclusive title 831 00:42:20,197 --> 00:42:22,656 that you could play on the PlayStation 5 at launch, 832 00:42:22,657 --> 00:42:24,162 which follows a bunch of little robots. 833 00:42:24,163 --> 00:42:26,119 But the thing I was most excited for 834 00:42:26,120 --> 00:42:30,666 was it used the new controller, the DualSense technology, 835 00:42:30,667 --> 00:42:32,436 which was again, something that Sony 836 00:42:32,437 --> 00:42:35,076 had really innovated with and I hadn't seen before. 837 00:42:35,077 --> 00:42:36,006 And what that meant 838 00:42:36,007 --> 00:42:38,166 was that as well as all the usual controls 839 00:42:38,167 --> 00:42:40,086 you could use on that controller, 840 00:42:40,087 --> 00:42:43,116 it also used things like advanced haptic feedback 841 00:42:43,117 --> 00:42:45,036 where it will give you different vibrations 842 00:42:45,037 --> 00:42:46,716 according to what you're doing. 843 00:42:46,717 --> 00:42:47,872 You can use the touch pad. 844 00:42:47,873 --> 00:42:50,226 And it was just really exciting to be able 845 00:42:50,227 --> 00:42:52,986 to see that next step in PlayStation technology 846 00:42:52,987 --> 00:42:55,353 being used so well in a really fun game. 847 00:42:59,130 --> 00:43:01,656 PlayStation now are the dominant figures 848 00:43:01,657 --> 00:43:03,036 in the video game market. 849 00:43:03,037 --> 00:43:04,836 PlayStation has as much market share 850 00:43:04,837 --> 00:43:06,216 as the other two combined. 851 00:43:06,217 --> 00:43:08,586 So, they're gonna be around for a really long time. 852 00:43:08,587 --> 00:43:12,096 The PS5 has just been released, a monster of a box. 853 00:43:12,097 --> 00:43:13,926 And the technology in the PS5 854 00:43:13,927 --> 00:43:17,218 is allowing games to be more realistic than ever before. 855 00:43:17,219 --> 00:43:18,995 I think PlayStation's legacy 856 00:43:18,996 --> 00:43:21,366 is that they wanna make games for everyone. 857 00:43:21,367 --> 00:43:25,056 They wanna make games for everyone from kids to adults 858 00:43:25,057 --> 00:43:26,723 across all different genres 859 00:43:26,724 --> 00:43:30,756 that allow people to play in any kind of way they want, 860 00:43:30,757 --> 00:43:32,046 whether that's a shooter, 861 00:43:32,047 --> 00:43:34,604 whether that's an adventure game or a platformer. 862 00:43:34,605 --> 00:43:36,635 And just be the industry leaders 863 00:43:36,636 --> 00:43:40,331 in having that breadth of gameplay across their consoles. 864 00:43:41,165 --> 00:43:43,596 I think the key to Sony's success, 865 00:43:43,597 --> 00:43:48,066 pettiness and just having a lot of deep pockets 866 00:43:48,067 --> 00:43:51,150 and a lot of technical expertise behind you. 867 00:43:51,151 --> 00:43:54,276 I love that their whole thing kicked off, 868 00:43:54,277 --> 00:43:56,440 because of a stab in the back. 869 00:43:56,441 --> 00:43:58,536 They really took that and ran with it. 870 00:43:58,537 --> 00:44:02,002 PlayStation's legacies to make video games 871 00:44:02,003 --> 00:44:07,086 acceptable for adults and to get them a sort of air of cool. 872 00:44:08,010 --> 00:44:10,686 I wouldn't say video games are the coolest thing on earth, 873 00:44:10,687 --> 00:44:12,644 but it got them past this, 874 00:44:12,645 --> 00:44:15,306 oh, it's the geeky thing for kids. 875 00:44:15,307 --> 00:44:16,866 Sony wiped that away 876 00:44:16,867 --> 00:44:20,745 and changed how the world views video games. 877 00:44:20,746 --> 00:44:22,806 Without Sony doing what it did 878 00:44:22,807 --> 00:44:25,566 with the original PlayStation, that wouldn't be the case. 879 00:44:25,567 --> 00:44:29,489 We'd still be looking at video games in a like, 880 00:44:29,490 --> 00:44:31,956 oh, isn't that for eight-year-olds? 881 00:44:31,957 --> 00:44:35,482 Or isn't that something that geeky 16-year-olds do? 882 00:44:35,483 --> 00:44:39,306 They really moved the perception of video games. 883 00:44:39,307 --> 00:44:40,487 That's their biggest legacy. 884 00:44:40,488 --> 00:44:43,476 That and their video game controller, 885 00:44:43,477 --> 00:44:44,866 'cause before the PlayStation, 886 00:44:44,867 --> 00:44:47,076 they were like flat rectangles 887 00:44:47,077 --> 00:44:50,976 and Sony made them comfortable to use 888 00:44:50,977 --> 00:44:52,686 as you made them things 889 00:44:52,687 --> 00:44:55,128 you could hold for long amounts of time. 890 00:44:55,129 --> 00:44:58,839 The legacy of PlayStation is just really good games, 891 00:44:58,840 --> 00:45:03,453 like just focusing on what players enjoy. 892 00:45:04,331 --> 00:45:09,331 Like taking a really solid core idea and running with it, 893 00:45:09,660 --> 00:45:13,293 even if that means running with it for 30 something years. 894 00:45:14,730 --> 00:45:17,046 And I like that. If it ain't broke, don't fix it. 895 00:45:17,047 --> 00:45:19,338 But in terms of consoles, they've innovated massively. 896 00:45:19,339 --> 00:45:22,926 From the original PlayStation to the PS5, 897 00:45:22,927 --> 00:45:24,516 you've got huge innovations there. 898 00:45:24,517 --> 00:45:28,956 You've got DualSense controllers, haptic feedback, 899 00:45:28,957 --> 00:45:33,006 you've got just gorgeous, gorgeous graphics, 900 00:45:33,007 --> 00:45:36,430 a real focus honing in on 901 00:45:37,860 --> 00:45:39,243 what feels good to play. 902 00:45:45,632 --> 00:45:46,506 In the Pacific, 903 00:45:46,507 --> 00:45:49,116 in mortal combat against a fanatic fall, 904 00:45:49,117 --> 00:45:50,976 the Army, the Marines, and the Navy 905 00:45:50,977 --> 00:45:53,016 were driving to a finished fight. 906 00:45:53,017 --> 00:45:53,849 The Philippines... 907 00:45:53,850 --> 00:45:55,986 Though Japan suffered hardship 908 00:45:55,987 --> 00:45:58,716 as many countries did during World War II, 909 00:45:58,717 --> 00:46:02,436 they were able to recover and focus on innovation. 910 00:46:02,437 --> 00:46:04,896 The post-war years provided the world 911 00:46:04,897 --> 00:46:07,026 with gaming on a mass scale. 912 00:46:07,027 --> 00:46:10,116 From old arcades to our finest consoles, 913 00:46:10,117 --> 00:46:11,736 Sony has always been 914 00:46:11,737 --> 00:46:14,738 at the forefront of technological innovation. 915 00:46:17,767 --> 00:46:21,606 They don't just provide good games or good consoles, 916 00:46:21,607 --> 00:46:24,573 PlayStation also provides us with hope. 917 00:46:25,883 --> 00:46:27,636 From nothing but war, 918 00:46:27,637 --> 00:46:30,333 Japan built itself from the ground up. 919 00:46:31,710 --> 00:46:35,136 No matter the dark times, the conflict we experience, 920 00:46:35,137 --> 00:46:36,456 we are always able 921 00:46:36,457 --> 00:46:39,809 to lift our heads to focus on the present, 922 00:46:39,810 --> 00:46:44,442 to work for the future, and have a little fun along the way. 923 00:46:54,213 --> 00:46:58,540 ♪ We're driving cars onto Mars tonight ♪ 924 00:46:58,541 --> 00:47:03,005 ♪ We're blastin' off to the stars tonight ♪ 925 00:47:03,006 --> 00:47:10,562 ♪ We wanna go, go ♪