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Downloaded from
YTS.MX

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Official YIFY movies site:
YTS.MX

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[electronic warbling]

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[mysterious music]

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00:00:16,266 --> 00:00:23,440
♪ ♪

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- It's time beat the clock.

7
00:00:31,406 --> 00:00:34,701
- Are you tired of linear,
non-interactive television?

8
00:00:34,784 --> 00:00:36,786
- As you've won this game,
you now have a chance

9
00:00:36,911 --> 00:00:39,664
to answer the jackpot
question, Dave Hodgson.

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00:00:39,789 --> 00:00:41,332
- Don't even know what linear,

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00:00:41,416 --> 00:00:43,168
non-interactive television
means?

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00:00:43,293 --> 00:00:45,920
- You're right for $32,000.
[applause]

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00:00:46,004 --> 00:00:48,882
[upbeat orchestral music
on TV]

14
00:00:48,965 --> 00:00:50,800
- Are you tired
of the sort of television

15
00:00:50,925 --> 00:00:52,886
that just happens at you?

16
00:00:52,969 --> 00:00:54,471
- Well, let's see
what you've won.

17
00:00:54,596 --> 00:00:55,972
It's a honeymoon trip
to Hawaii

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00:00:56,056 --> 00:00:58,016
on your 50th anniversary.
[applause]

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00:00:58,141 --> 00:01:01,978
- That you just sit in front
of like a couch potato?

20
00:01:02,103 --> 00:01:06,608
- Hello. What's this?
Something wrong?

21
00:01:06,691 --> 00:01:09,444
- Come on.
Interact with me.

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00:01:09,527 --> 00:01:11,112
[mysterious musical crescendo]

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[notification chimes]
- This is HQ, baby!

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00:01:12,822 --> 00:01:14,240
The trivia game show
on your phone

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where you answer questions
to win cash!

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00:01:16,409 --> 00:01:19,329
[all screaming]

27
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- So, $11.30.

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- Correct.
I was just excited to win.

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- To win.

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- You're our winners, baby!

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- So many people,

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they're dropping everything
to play this game.

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- Oh, my God!

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- We are talking about...
both: HQ Trivia!

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- Joining us now
are the co-founders,

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Colin Kroll and Rus Yusupov.

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- These guys in charge are
smart.

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They've invented Vine,
they've invented HQ.

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- We grew up watching
"Jeopardy"

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and "Wheel of Fortune."

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- I mean, who doesn't want to
be a contestant on a game show?

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- Let's get this show
on the road.

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- Yeah, baby!
- Liftoff.

44
00:01:47,607 --> 00:01:49,067
[bouncy upbeat music]

45
00:01:49,192 --> 00:01:51,653
- Houston, thrusters go.
You're looking good.

46
00:01:51,736 --> 00:01:53,196
- It was both just a game

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and also an attempt
to revolutionize television.

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- Yes!
- Yes!

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00:01:56,700 --> 00:01:59,911
- Yes!
- 2.3 million-plus of you.

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00:02:00,036 --> 00:02:03,039
The most HQ players ever
in a single game.

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00:02:03,123 --> 00:02:04,833
- With viewers
in more than 80 countries...

52
00:02:04,916 --> 00:02:07,002
- Tech entrepreneurs are
the new rock stars.

53
00:02:07,085 --> 00:02:08,920
- Can we give away
$1 million one day?

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I think so.

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- We went from a valuation
of nothing

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to $100 million
in six months.

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We had a
Super Bowl commercial,

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billboards in Times Square.

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Couldn't walk down the street

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without getting mobbed
for selfies.

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- I have never seen
this level of fandom.

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- It can be
a little overwhelming.

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- It is overwhelming.

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[gong chimes]
- Now we're talking.

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- And ignition.

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- I don't know what happened
with HQ.

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- It's a lot of mystery.
One big question mark.

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- Now it was a weird thing
'cause you're co-founders.

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You'd think you do start these
things with your friends.

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But...
they didn't seem like friends.

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[cheers and applause]

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- It wasn't
a good relationship.

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It was 150% pure and
utter business and that's it.

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- Colin Kroll's behavior
was described

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as "creepy" at times,
also "egregious."

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- Colin's speculating

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that Rus is orchestrating
this whole thing.

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- You got a real sense

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of "Game Of Thrones"
with the infighting.

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- These men in the tech
industry will steamroll you.

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- If you show sign of weakness,

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that will impact
your fundraising.

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- What do you love
about yourself?

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- Everything.

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- There was a lot of anxiety.

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- Is this going to exist?
Am I going to have job?

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- Someone lost their life
at the end of this.

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- Some people come into our
lives and leave too soon.

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- We may have an

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instrumentation problem,
flight.

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- Roger.

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- The way technology firms

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approach their operations
is ready, fire, aim.

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- Okay, Houston,
we've had a problem here.

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- And if there's
a little collateral damage,

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you know, so be it.

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[dramatic music]

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[mysterious music]

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♪ ♪

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- Can we show the technical
difficulties graphic?

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That's always a fun time,
right?

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- Oh, wow, glitch,
glitch, glitch!

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- Oh!

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[clocks ticking musically]

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♪ ♪

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- Okay!
Winston is here right now.

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A bunch of tech news as well

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as what we have coming up
a little later on.

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Let's start, first of all,
talking about Vine.

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- Twitter's Vine app
is making YouTube

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feel so six seconds ago.

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- Are you a Viner?
- Yes!

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- I'm not a Viner,
but I know all about it.

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♪ ♪

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- [exhales quickly]
That was a close one--

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- Vine started in 2012.

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Instead of Instagram,

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where it's like a feed of just
still photos back in the day...

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- Yeah!
- Vine was short videos.

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- Who wants to get crazy
for New Year's?

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[all screaming]

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[glass shatters]
- Yeah!

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- Vine was most interesting
in the fact of its limitations.

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You could only have
a six-second video

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and you only get
one shot to record it.

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- It had created this
cultural phenomenon where,

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because the videos
were so short,

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that let people
make whole storyboards

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00:05:01,676 --> 00:05:03,303
inside this
tiny little time frame.

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00:05:03,386 --> 00:05:05,221
- Whoa! Oh!
- Y'all felt that turbulence?

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00:05:05,305 --> 00:05:06,389
- Yeah.
- Is everything all right?

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00:05:06,514 --> 00:05:07,724
- Hey, I don't know.

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Text me if you make it though.
Whoo-hoo!

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- It had that comedic timing

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of everything ending right
at its own climax

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that made it so addictive and
you'd just scroll for hours.

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- Stupid.

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- Officer, I got
one question for you...

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- People shared video memes...

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- [shouting]
What are those?

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- That other people would share
their own remixes and spins on.

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- [shouting]
What are those?

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- They are my Crocs.

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- Creating this chain
of inside jokes.

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I've even made a few
very terrible Vines myself.

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- D-D-D-D-
DJ Hand Dryer.

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00:05:36,753 --> 00:05:38,588
[moving air
whipping rhythmically]

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It's what pioneered the concept
that powers TikTok today.

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- To me,
it's like a video tease.

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I don't quite--
I'll have to watch.

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- Six seconds.
It's an art form.

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[soft dramatic music]

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♪ ♪

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- So the founders of Vine were
Colin Kroll and Rus Yusupov.

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♪ ♪

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Colin Kroll, the engineer,
was the big visionary,

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the one that saw
the opportunity for this app

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and this long-term vision

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for how social media
could change...

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- We run in EC2.

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We're written in Python

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and we use a slew
of open source technology.

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- And Rus was product designer
and kinda the manager.

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- I was just, uh...
writing a bit of a bio.

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- He was the one who could
actually make it all happen,

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get all the pieces moving
in the right direction

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and make sure
the infrastructure was ready

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so people
could share their creativity.

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- If you see me now,
tap on your screen.

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Let me know
that you guys are here.

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- Around May of 2012,
we set out

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to make creating and sharing
videos on mobile really fun

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and really easy
'cause at the time,

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it was dreadful and we knew
there was a better way.

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- Twitter bought Vine
for a reported $30 million.

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- Colin Kroll
and Rus Yusupov--

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- Sold Vine to Twitter
for 30 million.

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00:06:53,747 --> 00:06:55,498
[overlapping chatter]

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- And they actually sold Vine
before it even launched,

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which was a very big surprise,

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'cause most startups
want to get big first

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and then get acquired.

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- The video sharing app, Vine,

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was launched just in January
by Twitter.

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- When Rus and Colin
sold Vine to Twitter,

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they went to work
for Twitter building out

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and popularizing this product

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and they helped it go from zero
to 60 million-plus users.

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- Girl, he's so Vine!
He's not yours, he's Vine!

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- You should follow me on Vine.
[cheers and applause]

191
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- Perhaps when they were
in the quiet before,

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now being a part of Twitter,
everyone was like,

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00:07:32,452 --> 00:07:33,953
"Well, who are these guys?"
You know?

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And they were like,
accepting awards

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00:07:35,622 --> 00:07:37,707
and they were at, like,
every industry event,

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really being celebrated
as founders.

197
00:07:40,043 --> 00:07:41,628
- I mean,
you guys have grown so much

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00:07:41,711 --> 00:07:43,213
and so many people are
using it in creative ways.

199
00:07:43,338 --> 00:07:44,881
Like,
where do you see it going?

200
00:07:45,006 --> 00:07:46,883
- Oh, I think we had no idea
when we started

201
00:07:47,008 --> 00:07:48,218
and we're just holding on.

202
00:07:48,343 --> 00:07:49,928
- NASA astronaut Reid Wiseman

203
00:07:50,053 --> 00:07:52,889
sent the first Vine video
from Earth orbit

204
00:07:52,972 --> 00:07:54,432
out to his Twitter followers.

205
00:07:54,557 --> 00:07:56,101
- Roger, 11.

206
00:07:56,226 --> 00:07:58,895
It certainly looks like
you're well on your way now.

207
00:07:59,020 --> 00:08:02,315
- But when you get acquired,
you give up control.

208
00:08:02,399 --> 00:08:06,569
all: ♪ Happy birthday to you ♪

209
00:08:06,653 --> 00:08:08,822
♪ Happy birthday, dear-- ♪

210
00:08:08,905 --> 00:08:10,573
- [laughing]

211
00:08:10,699 --> 00:08:12,158
- Unfortunately,

212
00:08:12,242 --> 00:08:14,411
when Vine wasn't quite
growing fast enough

213
00:08:14,536 --> 00:08:16,079
and Twitter,
its parent company,

214
00:08:16,162 --> 00:08:18,873
was in a cash crunch,
it shut down Vine...

215
00:08:18,957 --> 00:08:20,458
- Twitter is shutting down

216
00:08:20,583 --> 00:08:23,628
the Vine video app
and laying off 350 people.

217
00:08:23,753 --> 00:08:27,173
- Which shocked the internet
and stranded tons of creators

218
00:08:27,257 --> 00:08:28,842
who had built their livelihood
on the app.

219
00:08:28,925 --> 00:08:31,177
- Hey, bud.
Heard about Vine.

220
00:08:31,261 --> 00:08:33,096
- [crying]
Vine's shutting down.

221
00:08:33,179 --> 00:08:34,556
- Thank you, guys,
for following me

222
00:08:34,639 --> 00:08:35,724
for the last few years.

223
00:08:35,807 --> 00:08:37,434
- After Twitter shut down Vine,

224
00:08:37,517 --> 00:08:40,270
founder Rus Yusupov
famously tweeted...

225
00:08:42,147 --> 00:08:43,815
[dissonant notes]

226
00:08:43,940 --> 00:08:47,444
- I think Rus' tweet,
it just showed,

227
00:08:47,569 --> 00:08:49,029
you know, instant regret.

228
00:08:49,112 --> 00:08:51,740
[soft dramatic music]

229
00:08:51,823 --> 00:08:55,368
Like, you know, what if?

230
00:08:55,452 --> 00:08:56,453
Like--right?

231
00:08:56,536 --> 00:08:57,871
Like, if he hadn't
sold the company,

232
00:08:57,954 --> 00:08:59,664
what would have
happened to Vine?

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00:08:59,789 --> 00:09:01,875
♪ ♪

234
00:09:01,958 --> 00:09:05,462
- Vine was TikTok
before TikTok was TikTok.

235
00:09:05,587 --> 00:09:09,132
So you gotta think that every
shareholder and manager

236
00:09:09,215 --> 00:09:12,344
at Twitter
has really reconsidered--

237
00:09:12,469 --> 00:09:13,511
[chuckles]

238
00:09:13,636 --> 00:09:15,930
The decision
to shut that thing down

239
00:09:16,014 --> 00:09:18,725
and even though they
only sold it for $30 million,

240
00:09:18,808 --> 00:09:23,063
let's assume that Rus
and Colin each got 10 million.

241
00:09:23,146 --> 00:09:24,647
The difference
between 10 million

242
00:09:24,731 --> 00:09:27,108
and a billion is meaningful.

243
00:09:27,192 --> 00:09:28,735
- And I think that meant

244
00:09:28,818 --> 00:09:30,153
that they always had a bit
of a chip on their shoulder

245
00:09:30,278 --> 00:09:31,988
of wanting to take another shot

246
00:09:32,113 --> 00:09:33,823
at building
something truly big.

247
00:09:33,948 --> 00:09:35,158
[dissonant tones]

248
00:09:35,283 --> 00:09:38,161
[notifications chiming]

249
00:09:39,371 --> 00:09:44,084
- I got a call from a friend
of mine and said,

250
00:09:44,167 --> 00:09:48,171
"Hey, man, I'm working
these guys who started Vine

251
00:09:48,296 --> 00:09:52,175
"and they want to do this
trivia show on the phone

252
00:09:52,258 --> 00:09:53,843
"and we're looking for a host

253
00:09:53,927 --> 00:09:55,512
"and, you know,
I thought of you.

254
00:09:55,637 --> 00:09:57,597
Do you want to come in
and audition for it?"

255
00:09:57,681 --> 00:10:01,851
- Please give it up
or Scott Rogowsky!

256
00:10:01,976 --> 00:10:03,728
- I never booked anything
in New York, really,

257
00:10:03,853 --> 00:10:06,106
you know, when it came
to auditioning for things.

258
00:10:06,189 --> 00:10:09,359
This is very exciting.
This is my club debut.

259
00:10:09,484 --> 00:10:11,361
Maybe you saw the full page ad
my mother took out

260
00:10:11,486 --> 00:10:13,405
in the "Westchester
Jewish Chronicle"?

261
00:10:13,530 --> 00:10:15,115
[laughter]

262
00:10:15,198 --> 00:10:16,449
Honestly, I put a decade
into the comedy scene

263
00:10:16,533 --> 00:10:18,159
in New York, grinding it out.

264
00:10:18,243 --> 00:10:19,703
- Do you mind
my laughing at you?

265
00:10:19,786 --> 00:10:21,162
- I don't mind at all!

266
00:10:21,246 --> 00:10:22,664
I wish the audience
would join you, though.

267
00:10:22,747 --> 00:10:25,208
- I had the subway
book cover video.

268
00:10:25,291 --> 00:10:26,793
So that was, like,

269
00:10:26,876 --> 00:10:28,545
I had a little bit
of recognition from that,

270
00:10:28,670 --> 00:10:30,255
but I had certainly
not reached the point

271
00:10:30,380 --> 00:10:32,215
of getting offers
from Comedy Central

272
00:10:32,298 --> 00:10:34,426
or network TV or--

273
00:10:34,551 --> 00:10:38,346
so I had decided to give up
on New York and move to LA.

274
00:10:38,430 --> 00:10:41,725
"Maybe I'll be discovered."
That was my romantic ideal.

275
00:10:41,850 --> 00:10:43,309
Gave up my apartment

276
00:10:43,393 --> 00:10:45,937
But what the hell?
One last audition.

277
00:10:46,062 --> 00:10:47,564
- Take one. Marker.
- [chuckles]

278
00:10:47,647 --> 00:10:49,024
- Scott,
whenever you're ready, man.

279
00:10:49,107 --> 00:10:50,025
Just roll. Have fun.
- All right.

280
00:10:50,108 --> 00:10:51,526
- Do whatever you want.

281
00:10:51,609 --> 00:10:53,737
- Hello, there!
I'm your host, Scott Rogowsky.

282
00:10:53,820 --> 00:10:55,238
We're live from New York City,

283
00:10:55,321 --> 00:10:56,698
and we have a full house here
in the studio--

284
00:10:56,781 --> 00:10:58,908
I showed up looking
pretty unkempt

285
00:10:59,034 --> 00:11:02,287
in this moth-eaten sweater
with my glasses,

286
00:11:02,412 --> 00:11:04,539
which I don't normally wear
when I do those things.

287
00:11:04,622 --> 00:11:06,249
The first round
of Hype Q starts

288
00:11:06,374 --> 00:11:08,084
in just a couple of minutes.

289
00:11:08,168 --> 00:11:09,502
No one really knew
what this was.

290
00:11:09,586 --> 00:11:11,087
"Come up with a little intro
for yourself."

291
00:11:11,212 --> 00:11:12,964
[sighs] Where am I?
What is this place?

292
00:11:13,089 --> 00:11:14,382
"Come up with some jokes
up top

293
00:11:14,466 --> 00:11:15,633
and then
just read the questions."

294
00:11:15,759 --> 00:11:17,260
First question of the day.

295
00:11:17,385 --> 00:11:20,764
Where was the viral video
titled "Double Rainbow" filmed?

296
00:11:20,847 --> 00:11:21,931
I just went in--

297
00:11:22,057 --> 00:11:24,059
I went into it
with a confidence

298
00:11:24,142 --> 00:11:26,728
that only comes
from not giving a shit.

299
00:11:26,811 --> 00:11:30,440
More cards, more cash tomorrow.
See ya there!

300
00:11:30,523 --> 00:11:31,524
Nicky Balls!

301
00:11:31,608 --> 00:11:33,860
- Yo! Cut! This is good.
Thank you. Great.

302
00:11:33,943 --> 00:11:36,821
[upbeat music]

303
00:11:36,946 --> 00:11:39,491
- Well, good morning to you
on this Friday.

304
00:11:39,616 --> 00:11:43,036
Have you ever heard of this?
It's called fidget spinners.

305
00:11:43,119 --> 00:11:44,704
- The hottest new toy.

306
00:11:44,788 --> 00:11:45,955
- The toy is banned
by some schools in Minnesota

307
00:11:46,039 --> 00:11:47,457
and Massachusetts.

308
00:11:47,540 --> 00:11:49,209
- Even though I work
in the app world,

309
00:11:49,292 --> 00:11:51,503
I'm not very in-the-know
on what all the cool apps are.

310
00:11:51,628 --> 00:11:52,962
I don't even know

311
00:11:53,046 --> 00:11:55,382
if I would have ever played HQ
if I didn't work there.

312
00:11:55,465 --> 00:11:58,468
I think what made Rus
and Colin special

313
00:11:58,551 --> 00:12:00,970
is that they were able
to see the future

314
00:12:01,096 --> 00:12:02,639
before everyone else
could see it.

315
00:12:02,764 --> 00:12:05,642
- My co-founder, Colin and I,
we thought, "Hey,

316
00:12:05,725 --> 00:12:07,310
let's combine some
of our favorite elements

317
00:12:07,394 --> 00:12:10,939
of mobile gaming,
live video and TV production,

318
00:12:11,022 --> 00:12:12,023
mash 'em together.

319
00:12:12,148 --> 00:12:13,983
We grew up watching "Jeopardy"

320
00:12:14,109 --> 00:12:15,360
and "Wheel of Fortune."

321
00:12:15,485 --> 00:12:18,154
We thought, "Hey,
if we build a game show

322
00:12:18,279 --> 00:12:19,823
"that we would actually
play ourselves,

323
00:12:19,906 --> 00:12:21,199
that it just might work."

324
00:12:21,324 --> 00:12:22,492
- I mean, who doesn't want

325
00:12:22,617 --> 00:12:23,702
to be a contestant
on a game show?

326
00:12:23,827 --> 00:12:25,203
♪ ♪

327
00:12:25,328 --> 00:12:27,580
- The entire job of both
a startup founder

328
00:12:27,664 --> 00:12:29,541
and an investor is
to predict the future...

329
00:12:29,666 --> 00:12:31,209
- More and more
of the video viewing

330
00:12:31,334 --> 00:12:33,294
that has historically happened
on TV

331
00:12:33,378 --> 00:12:35,088
is happening through
other channels now.

332
00:12:35,171 --> 00:12:36,840
- And Jeremy Liew,

333
00:12:36,923 --> 00:12:39,300
famous for making a huge
early investment in Snapchat,

334
00:12:39,384 --> 00:12:41,803
was HQ Trivia's
first big investor.

335
00:12:41,886 --> 00:12:44,723
- Because he saw it, really,
as this new form of media

336
00:12:44,848 --> 00:12:45,974
really changing the game.

337
00:12:46,057 --> 00:12:48,143
♪ ♪

338
00:12:48,226 --> 00:12:51,688
- Went in on the first day
to start generating graphics.

339
00:12:51,813 --> 00:12:54,733
What I really learned
from Rus was...

340
00:12:54,858 --> 00:12:55,942
the art of minimalism.

341
00:12:56,026 --> 00:12:57,527
♪ ♪

342
00:12:57,652 --> 00:13:00,530
They handed me a sheet
with about six colors,

343
00:13:00,613 --> 00:13:03,616
a circle, an X,
or the triangle

344
00:13:03,700 --> 00:13:06,202
and Rus was basically, like,
"All right, now,

345
00:13:06,327 --> 00:13:10,373
your job is to make this
a whole universe."

346
00:13:10,498 --> 00:13:12,125
You know, 'cause the idea
is you're gonna stare

347
00:13:12,208 --> 00:13:15,295
at this tiny screen
for a long time.

348
00:13:15,378 --> 00:13:17,839
It's gotta feel like
it's really big.

349
00:13:17,922 --> 00:13:20,216
♪ ♪

350
00:13:20,300 --> 00:13:21,926
Then, kind of as a favor,

351
00:13:22,052 --> 00:13:24,429
because Scott's, you know,
one of my best friends,

352
00:13:24,554 --> 00:13:26,556
out of all the people
that auditioned,

353
00:13:26,639 --> 00:13:31,227
I took Scott's footage and used
it to develop the prototype.

354
00:13:31,353 --> 00:13:33,480
- All right!
First question.

355
00:13:36,649 --> 00:13:38,610
- Once the people
in charge saw that,

356
00:13:38,735 --> 00:13:40,403
they couldn't separate him
from the app.

357
00:13:40,528 --> 00:13:42,864
- Yosemite National Park,
the correct answer.

358
00:13:42,947 --> 00:13:44,699
It's so beautiful!

359
00:13:44,783 --> 00:13:46,534
Congrats to those of you
who made it to the next round--

360
00:13:46,618 --> 00:13:50,330
I think I auditioned for HQ
in April and in May,

361
00:13:50,413 --> 00:13:53,750
they said, "Hey, man, like,
you got the job."

362
00:13:53,833 --> 00:13:56,252
♪ ♪

363
00:13:56,378 --> 00:13:58,213
I said, "Great, okay.
Let's do this."

364
00:13:58,296 --> 00:14:00,173
So, I came into the office.

365
00:14:00,256 --> 00:14:01,925
♪ ♪

366
00:14:02,050 --> 00:14:04,636
In that first meeting, my
impressions of Rus and Colin

367
00:14:04,761 --> 00:14:07,347
were they had very much
of that tech guy vibe.

368
00:14:07,430 --> 00:14:08,932
There was a Vine pillow.

369
00:14:09,015 --> 00:14:11,768
I remember they put
the Vine pillow on the couch.

370
00:14:11,893 --> 00:14:14,270
I didn't use Vine.
I didn't have a Vine account.

371
00:14:14,354 --> 00:14:15,730
Six-second video!

372
00:14:15,814 --> 00:14:18,233
That, to me, spelled the death
of show business.

373
00:14:18,316 --> 00:14:21,319
[applause]

374
00:14:21,444 --> 00:14:22,821
I've always been an old soul.

375
00:14:22,946 --> 00:14:26,700
I have books about
Jack Benny and George Burns

376
00:14:26,783 --> 00:14:28,451
and the Marx Brothers
in my libraries.

377
00:14:28,576 --> 00:14:30,495
- Welcome, welcome
to "You Bet Your Wife--"

378
00:14:30,620 --> 00:14:32,205
eh, "Bet Your Life."

379
00:14:32,288 --> 00:14:35,458
- I loved the old comedy and...
so, yeah,

380
00:14:35,542 --> 00:14:40,755
this new-fangled, new age
live-streaming on an app,

381
00:14:40,839 --> 00:14:44,843
like, to me, I didn't
have high hopes for it.

382
00:14:45,802 --> 00:14:49,139
Okay. All right. I think
we're all locked in here.

383
00:14:49,264 --> 00:14:51,016
And the very first shows
were just,

384
00:14:51,141 --> 00:14:52,475
you know, internal tests...

385
00:14:52,559 --> 00:14:54,561
First question of the day.

386
00:14:56,604 --> 00:14:57,981
Just to make sure
that you could,

387
00:14:58,064 --> 00:15:00,316
you know, tap an answer
and it would register...

388
00:15:00,442 --> 00:15:01,526
The answer is space.

389
00:15:01,651 --> 00:15:02,819
And the chat would work...

390
00:15:02,902 --> 00:15:04,404
Let's see.

391
00:15:04,487 --> 00:15:06,906
And then it was time
to go live.

392
00:15:06,990 --> 00:15:08,491
This is live!
This is not recorded.

393
00:15:08,575 --> 00:15:09,784
I'm talking to you right now!

394
00:15:09,868 --> 00:15:11,536
The first beta shows were
catching on

395
00:15:11,661 --> 00:15:13,496
among, like,
the New York tech community.

396
00:15:13,621 --> 00:15:15,165
Thank you, again,
for signing up.

397
00:15:15,248 --> 00:15:16,541
Tell your friends about this.

398
00:15:16,666 --> 00:15:19,002
- When I started,
HQ hadn't yet launched.

399
00:15:19,085 --> 00:15:20,587
It was still in beta.

400
00:15:20,670 --> 00:15:22,005
My husband signed up,
we played every night.

401
00:15:22,088 --> 00:15:23,298
- I'm gonna ask you questions,

402
00:15:23,381 --> 00:15:24,632
you're gonna answer
the questions.

403
00:15:24,716 --> 00:15:26,426
If you get them right,
you win 50 bucks.

404
00:15:26,509 --> 00:15:28,011
- Like, what's the catch,
right?

405
00:15:28,136 --> 00:15:29,346
But there was no catch.

406
00:15:29,471 --> 00:15:31,765
You could actually
win real money.

407
00:15:31,848 --> 00:15:33,058
- Next question.

408
00:15:33,183 --> 00:15:34,517
What is the most popular emoji
used in France?

409
00:15:34,642 --> 00:15:35,852
I mean, you know, I was trying

410
00:15:35,935 --> 00:15:37,020
to make the questions funny
and...

411
00:15:37,145 --> 00:15:38,104
The heart emoji!

412
00:15:38,188 --> 00:15:39,230
...a little risqué.

413
00:15:39,356 --> 00:15:40,690
You know, it's funny,

414
00:15:40,774 --> 00:15:43,276
Bill Gates named his company
after his penis.

415
00:15:43,360 --> 00:15:45,528
Microsoft.

416
00:15:45,612 --> 00:15:47,864
[laugh track laughter]

417
00:15:47,989 --> 00:15:49,574
♪ ♪

418
00:15:49,699 --> 00:15:52,035
- We were shooting out this,
like, makeshift closet.

419
00:15:52,118 --> 00:15:53,828
[chuckles]

420
00:15:53,912 --> 00:15:57,374
- It's a trivia game, live,
from this very warm studio.

421
00:15:57,457 --> 00:15:58,875
- I was really excited
to be there,

422
00:15:59,000 --> 00:16:03,713
just watching this thing
go live, like, from a room.

423
00:16:03,797 --> 00:16:05,757
Everybody wanted
to just, like--

424
00:16:05,882 --> 00:16:07,759
I call it, like,
"Watch the baby grow."

425
00:16:07,884 --> 00:16:11,096
- And we're back, baby!
HQ-cumbers.

426
00:16:11,221 --> 00:16:12,681
Still working on that.

427
00:16:12,764 --> 00:16:14,557
It's Scott, coming at you live
on this Monday.

428
00:16:14,683 --> 00:16:16,643
Rus and Colin,
from what I understand,

429
00:16:16,726 --> 00:16:19,688
they were co-founders
and they were, like, co-CEOs.

430
00:16:19,771 --> 00:16:21,398
- Rus Yusupov,
co-founder of HQ,

431
00:16:21,481 --> 00:16:22,565
thanks for being here.

432
00:16:22,691 --> 00:16:25,944
- Rus is the designer and so,

433
00:16:26,069 --> 00:16:28,655
he's supposed to be
the more charismatic one

434
00:16:28,738 --> 00:16:31,783
and, you know,
he's got his Tesla

435
00:16:31,908 --> 00:16:34,411
and, you know,
had a vanity plate,

436
00:16:34,494 --> 00:16:36,329
"VINER" and just, like,

437
00:16:36,413 --> 00:16:38,081
you know,
talking about Bitcoin.

438
00:16:38,206 --> 00:16:41,251
- I look up to the great
entrepreneurs of our time.

439
00:16:41,376 --> 00:16:42,919
This is a controversial
response,

440
00:16:43,044 --> 00:16:44,587
but I think Mark Zuckerberg
has done an incredible job.

441
00:16:44,671 --> 00:16:46,423
I am an Elon Musk fanboy.

442
00:16:46,548 --> 00:16:47,924
- You know, like, just one
of these guys who's just,

443
00:16:48,008 --> 00:16:52,220
like, so into the whole status
of being in tech.

444
00:16:52,303 --> 00:16:53,263
- What do you
love about yourself?

445
00:16:53,346 --> 00:16:55,682
- Everything.

446
00:16:55,765 --> 00:16:58,101
- Of course. "Ring around the
rosie, pocket full of--"

447
00:16:58,184 --> 00:16:59,602
I mean--
- Pocketful of what?

448
00:16:59,686 --> 00:17:01,479
- Diapers. No.
- Diapers!

449
00:17:01,604 --> 00:17:03,023
- Rus, he was very hands-on.

450
00:17:03,106 --> 00:17:05,525
He was doing the PR,
doing the design...

451
00:17:05,608 --> 00:17:06,776
- Fact checked, verified.

452
00:17:06,860 --> 00:17:09,404
- He was doing the wardrobe.

453
00:17:09,487 --> 00:17:12,032
- Scott's wardrobe.

454
00:17:12,115 --> 00:17:13,491
It was kinda comical.

455
00:17:13,616 --> 00:17:16,161
I was sent
to go find suits for Scott

456
00:17:16,286 --> 00:17:21,207
and Rus asked me to just like,
take photos of every outfit.

457
00:17:21,291 --> 00:17:23,835
[laughing]
I have so many photos of him!

458
00:17:23,960 --> 00:17:25,962
And then, Rus was the one
that ultimately, like,

459
00:17:26,046 --> 00:17:29,466
made the call
to keep it or return it.

460
00:17:29,549 --> 00:17:31,092
[soft dramatic music]

461
00:17:31,176 --> 00:17:35,847
- Rus and Colin, they were
almost polar opposites.

462
00:17:35,972 --> 00:17:37,223
♪ ♪

463
00:17:37,307 --> 00:17:40,477
I always got a sense
from my very first day

464
00:17:40,602 --> 00:17:44,481
that Colin was
a little socially awkward.

465
00:17:44,606 --> 00:17:47,067
I've been in tech
so long that, like,

466
00:17:47,150 --> 00:17:49,319
[laughing]
Most engineers are awkward.

467
00:17:49,444 --> 00:17:51,196
♪ ♪

468
00:17:51,321 --> 00:17:56,201
He was a genius at his craft,
but he didn't want to be seen.

469
00:17:56,284 --> 00:17:58,328
All he cared about
was the product.

470
00:17:58,453 --> 00:17:59,496
- Joining us now
are the co-founders,

471
00:17:59,621 --> 00:18:01,664
Colin Kroll and Rus Yusupov.

472
00:18:01,790 --> 00:18:03,541
- Colin did not enjoy
being on camera.

473
00:18:03,667 --> 00:18:05,460
- Where's the
prize money coming from now?

474
00:18:05,543 --> 00:18:07,462
- From us, for now.
- And investors?

475
00:18:07,545 --> 00:18:08,546
- Very nervous.

476
00:18:08,672 --> 00:18:09,756
- And what's your background?

477
00:18:09,839 --> 00:18:11,174
- Well,
I've been doing comedy--

478
00:18:11,299 --> 00:18:13,426
Like, you know,
palms sweaty nervous.

479
00:18:13,510 --> 00:18:16,429
I auditioned for this.
You know, I go on--

480
00:18:16,513 --> 00:18:17,972
Colin was so uncomfortable.

481
00:18:18,056 --> 00:18:19,891
[laughing] He never wanted
to be on camera again.

482
00:18:20,016 --> 00:18:21,393
- And we realized
that we've created

483
00:18:21,518 --> 00:18:22,852
a new category here--

484
00:18:22,936 --> 00:18:24,521
- Rus was definitely more
like, you know,

485
00:18:24,646 --> 00:18:26,523
he wanted the limelight,
he wanted to be on camera.

486
00:18:26,606 --> 00:18:28,692
- You don't need a team
of a thousand people.

487
00:18:28,817 --> 00:18:30,694
You know, sponsors and
advertisers are reaching out--

488
00:18:30,777 --> 00:18:32,987
We do have
the flexibility to grow.

489
00:18:33,071 --> 00:18:34,864
- So fairly early on,

490
00:18:34,948 --> 00:18:37,242
some cracks started to form,
you know,

491
00:18:37,367 --> 00:18:39,577
especially in the relationship
between Rus and myself.

492
00:18:39,703 --> 00:18:42,122
But for now,
someone thinks I'm dumb.

493
00:18:42,205 --> 00:18:43,957
The guy who owns this app
thinks I'm dumb.

494
00:18:44,040 --> 00:18:46,918
Great. The guy who hired me
thinks I'm dumb.

495
00:18:47,043 --> 00:18:48,878
I don't think Rus loved
the fact

496
00:18:49,004 --> 00:18:53,091
that I was becoming the face
of the product he created.

497
00:18:53,216 --> 00:18:54,801
You know, very early on,

498
00:18:54,884 --> 00:18:58,430
we had some awkward
interactions over Slack,

499
00:18:58,555 --> 00:19:00,056
in person, over text.

500
00:19:00,181 --> 00:19:01,725
This might be my last show

501
00:19:01,850 --> 00:19:05,061
because my boss
thinks I'm dumb, so.

502
00:19:05,186 --> 00:19:07,939
It was nice knowing you,
good playing with you.

503
00:19:08,064 --> 00:19:09,190
[sighs]

504
00:19:09,816 --> 00:19:11,776
But we started growing.

505
00:19:12,152 --> 00:19:16,573
[energetic music]
- Three, two, one!

506
00:19:16,656 --> 00:19:18,324
♪ ♪

507
00:19:18,408 --> 00:19:20,910
- HQ launched in August 2017

508
00:19:21,036 --> 00:19:23,872
with a few hundred people
in the first game.

509
00:19:23,955 --> 00:19:26,958
We made it! This is HQ.
I'm Scott, the host.

510
00:19:27,083 --> 00:19:29,836
This is a live trivia game
that you play from your phone.

511
00:19:29,919 --> 00:19:32,589
Every show had more viewers
than the previous show.

512
00:19:32,714 --> 00:19:34,174
We got a long weekend
coming up, people,

513
00:19:34,257 --> 00:19:36,134
and there's big money
on the table today.

514
00:19:36,259 --> 00:19:37,719
50 bucks!

515
00:19:37,802 --> 00:19:39,888
It was definitely a snowball
coming down the mountain.

516
00:19:39,971 --> 00:19:42,307
I'm Scott, your host.
We are live.

517
00:19:42,432 --> 00:19:44,059
Looks like we have some people
playing right now

518
00:19:44,142 --> 00:19:46,353
from Forest Hills High School
in Queens.

519
00:19:46,436 --> 00:19:49,356
[quirky upbeat music]

520
00:19:49,439 --> 00:19:52,275
♪ ♪

521
00:19:52,359 --> 00:19:54,694
- I had heard about it
from some of my students

522
00:19:54,778 --> 00:19:57,238
and rather than try
to fight for their attention,

523
00:19:57,322 --> 00:19:59,282
I decided that it would be,
maybe, be fun to,

524
00:19:59,407 --> 00:20:00,617
"Well, okay, let's play this.

525
00:20:00,700 --> 00:20:01,951
Let's see what
this is all about."

526
00:20:02,035 --> 00:20:03,787
And then we all kinda
got hooked on it.

527
00:20:03,912 --> 00:20:05,497
- What school are you
representing?

528
00:20:05,622 --> 00:20:07,123
Let me know
in the chat there.

529
00:20:07,248 --> 00:20:08,583
- Apart from live sports

530
00:20:08,667 --> 00:20:10,293
or the Oscars
or something like that,

531
00:20:10,377 --> 00:20:15,965
there are very few live events
that people commune around.

532
00:20:16,091 --> 00:20:17,967
- Now, if you answer this
question correctly, madam,

533
00:20:18,093 --> 00:20:19,302
you'll win $50.

534
00:20:19,427 --> 00:20:22,514
- Originally, game shows
on radio and television

535
00:20:22,639 --> 00:20:23,932
were broadcasted live...

536
00:20:24,015 --> 00:20:27,435
- Who was the father
of our country?

537
00:20:27,519 --> 00:20:29,062
- These were live events.

538
00:20:29,145 --> 00:20:31,272
Is someone gonna answer
the $64 question tonight?

539
00:20:31,356 --> 00:20:33,817
- W-Washington?
- Right!

540
00:20:33,900 --> 00:20:36,444
Give that lady those
50 crisp dollar bills.

541
00:20:36,528 --> 00:20:38,238
- And those were
immensely popular.

542
00:20:38,321 --> 00:20:40,031
- She put everything
she had on a horse.

543
00:20:40,156 --> 00:20:41,241
- Lady Godiva.

544
00:20:41,324 --> 00:20:42,575
- Lady Godiva is correct

545
00:20:42,659 --> 00:20:44,327
and you get $64
and congratulations!

546
00:20:44,411 --> 00:20:45,453
[cheers and applause]

547
00:20:45,537 --> 00:20:47,622
- And then we had that leap

548
00:20:47,706 --> 00:20:50,500
from radio to television
where what used to be

549
00:20:50,583 --> 00:20:54,170
"The $64 Question"
goes on to TV

550
00:20:54,295 --> 00:20:56,256
as "The $64,000 Question."

551
00:20:56,339 --> 00:20:59,342
- Yes, "The $64,000 Question."

552
00:20:59,426 --> 00:21:01,011
- And they were so popular
to the point

553
00:21:01,094 --> 00:21:03,179
that almost one quarter
of NBC's

554
00:21:03,304 --> 00:21:07,017
broadcasting slate
were game shows.

555
00:21:07,142 --> 00:21:10,478
- Look what you can win now!
- A new car!

556
00:21:10,562 --> 00:21:11,980
- You're watching what is

557
00:21:12,063 --> 00:21:14,441
more or less a rags-to-riches
story.

558
00:21:14,524 --> 00:21:18,028
There's that vicarious thrill
that seems to come

559
00:21:18,153 --> 00:21:19,904
from watching
someone else

560
00:21:20,030 --> 00:21:23,241
receive a life-changing amount
of money instantaneously.

561
00:21:23,366 --> 00:21:25,535
- He just won $1 million!
[cheers and applause]

562
00:21:25,660 --> 00:21:29,706
- I think there's also a desire
to become a player.

563
00:21:29,831 --> 00:21:33,251
- Ready, Eugene?
One, two, three!

564
00:21:33,376 --> 00:21:34,586
Let's--[groans]

565
00:21:34,711 --> 00:21:36,880
[sad horns]

566
00:21:36,963 --> 00:21:40,133
[cheers and applause]
[theme music playing]

567
00:21:41,384 --> 00:21:45,138
- My name is Eugene Byon
and I've been a huge fan of HQ

568
00:21:45,221 --> 00:21:47,766
for the last, goodness,
four, five years.

569
00:21:47,891 --> 00:21:49,476
There's this shirt here,

570
00:21:49,559 --> 00:21:53,730
originally offered on
the HQ store, limited edition.

571
00:21:53,855 --> 00:21:55,231
There's this shirt here,

572
00:21:55,357 --> 00:21:57,484
which I got for winning
the co-hosting contest

573
00:21:57,567 --> 00:21:59,861
and co-hosting
a game of HQ.

574
00:21:59,944 --> 00:22:02,072
Q-umero numero uno!

575
00:22:02,155 --> 00:22:03,907
But there's also--[chuckles]

576
00:22:04,032 --> 00:22:06,743
Oh, yes, this option.

577
00:22:06,826 --> 00:22:09,079
This is the very outfit
that I wore on

578
00:22:09,204 --> 00:22:11,956
"Who Wants To Be A Millionaire:
Second Chance Week"

579
00:22:12,082 --> 00:22:13,833
where I won $20,000
and so,

580
00:22:13,917 --> 00:22:16,670
I thought maybe that might be
a good option for today.

581
00:22:19,673 --> 00:22:20,965
Oh.

582
00:22:21,091 --> 00:22:22,425
So I've played about
2,000 games.

583
00:22:22,509 --> 00:22:25,804
- ♪ Three, two, one! ♪

584
00:22:25,929 --> 00:22:27,305
- After I played
the first game,

585
00:22:27,430 --> 00:22:30,934
I knew that every time
HQ had a game,

586
00:22:31,017 --> 00:22:36,022
I would do everything
in my power to play that game.

587
00:22:36,106 --> 00:22:39,526
- Is this your first taste
of the HQ Trivia pot pie?

588
00:22:39,609 --> 00:22:40,819
Let me nutshell the rules.

589
00:22:40,944 --> 00:22:42,404
- One of the things that really

590
00:22:42,487 --> 00:22:45,365
set HQ Trivia apart from your
traditional TV game show

591
00:22:45,448 --> 00:22:48,284
is the interactive
nature of it.

592
00:22:48,368 --> 00:22:50,161
- Did y'all have
a nice Thanksgiving?

593
00:22:50,286 --> 00:22:53,123
- Scott Rogowsky is constantly
interacting with folks.

594
00:22:53,206 --> 00:22:55,834
There is that sense the host
is aware that you're there.

595
00:22:55,917 --> 00:22:58,920
- It's Friday night,
the feeling is right.

596
00:22:59,004 --> 00:23:01,172
There's a party going down
on the West Side.

597
00:23:01,297 --> 00:23:04,884
- And Scott Rogowsky was
incredibly charismatic.

598
00:23:04,968 --> 00:23:07,178
It wasn't, like, "Oh,
I'm gonna go play HQ Trivia."

599
00:23:07,303 --> 00:23:09,347
It was also like,
"Oh, I gotta watch Scott."

600
00:23:09,472 --> 00:23:11,433
- We've gathered up a bunch
of leftover questions,

601
00:23:11,516 --> 00:23:13,393
threw 'em together
in the microwave for ya.

602
00:23:13,476 --> 00:23:17,981
JK! We got a fresh batch!
Piping hot! Ready to serve.

603
00:23:18,064 --> 00:23:21,276
- Every weird synapse in my
brain that would fire off...

604
00:23:21,359 --> 00:23:23,278
Freddie Mercury
is in retrograde.

605
00:23:23,361 --> 00:23:24,988
Whether it was
a "Simpsons" reference

606
00:23:25,113 --> 00:23:27,115
or a Phish lyric--
the band, Phish.

607
00:23:27,198 --> 00:23:28,658
You know, things that I loved.

608
00:23:28,742 --> 00:23:31,119
"Seinfeld," baseball,
all these things,

609
00:23:31,202 --> 00:23:33,163
I just kinda,
like, put out there.

610
00:23:33,246 --> 00:23:34,622
Say "What up,"
give me some emojis--

611
00:23:34,706 --> 00:23:35,957
A lot of it was
just improvised

612
00:23:36,041 --> 00:23:37,667
and when you're rolling,
you're rolling.

613
00:23:37,751 --> 00:23:39,836
I'm your host with the
crab toast, Scott Rogowsky,

614
00:23:39,919 --> 00:23:41,463
AKA "The Woke Woolery."

615
00:23:41,546 --> 00:23:42,464
"Walt Quizney."

616
00:23:42,547 --> 00:23:43,465
"The Semitic Sajak."

617
00:23:43,548 --> 00:23:44,716
"The Quizard of Oz."

618
00:23:44,841 --> 00:23:46,301
"The Great
and Powerful Schnoz."

619
00:23:46,384 --> 00:23:47,802
AKA, "The Trap Trebek,"
AKA, "Regis Trilbin,"

620
00:23:47,886 --> 00:23:49,262
"Quiz Markie."
"Rupert Pupkin."

621
00:23:49,346 --> 00:23:51,222
- "Edward Quizzerhands."
- "The Quiz Daddy."

622
00:23:51,348 --> 00:23:52,307
- "Quiz Daddy."

623
00:23:52,390 --> 00:23:53,850
- "Quiz Daddy."
- "Quiz Daddy."

624
00:23:53,933 --> 00:23:54,851
- That's what you thought of,
right?

625
00:23:54,934 --> 00:23:56,394
You know, you're like,

626
00:23:56,519 --> 00:23:58,313
"Oh, 9:00 p.m., time to spend
time with 'Quiz Daddy.'"

627
00:23:58,396 --> 00:24:01,107
- Shake 'em up, shake 'em up,
shake 'em up, shake 'em!

628
00:24:01,191 --> 00:24:04,027
It became pretty obvious
to me fairly quickly,

629
00:24:04,152 --> 00:24:07,030
that there was
some professional jealousy

630
00:24:07,155 --> 00:24:10,367
seeping into this dynamic
between Rus and myself.

631
00:24:10,450 --> 00:24:12,035
[quirky dramatic music]

632
00:24:12,160 --> 00:24:14,996
I honestly think Rus had
some scars from the Vine days

633
00:24:15,080 --> 00:24:16,706
and I mean,
he created a platform

634
00:24:16,831 --> 00:24:20,335
that allowed all these Viners
to become megastars...

635
00:24:20,418 --> 00:24:21,670
[cheers and applause]

636
00:24:21,753 --> 00:24:24,255
And Rus was still fairly
anonymous behind the scenes

637
00:24:24,381 --> 00:24:26,216
and here he was,
seeing another guy get famous

638
00:24:26,299 --> 00:24:27,926
off another one of his products

639
00:24:28,051 --> 00:24:30,679
and it wasn't sitting
too well with him.

640
00:24:30,762 --> 00:24:33,431
I remember him very clearly
telling me,

641
00:24:33,556 --> 00:24:35,517
"This is not
'The Scott Rogowsky Show,'

642
00:24:35,600 --> 00:24:36,893
you're just a host.

643
00:24:37,018 --> 00:24:38,645
In fact,
when this show gets bigger,

644
00:24:38,728 --> 00:24:41,356
I want to get a celebrity host,
like Jim Parsons,

645
00:24:41,439 --> 00:24:44,067
you know, maybe Jamie Foxx and
this was Rus telling me, like,

646
00:24:44,192 --> 00:24:46,486
"Yeah, you're replaceable.
We're gonna replace you."

647
00:24:46,569 --> 00:24:48,488
[dissonant tones]

648
00:24:48,571 --> 00:24:50,407
♪ ♪

649
00:24:50,490 --> 00:24:52,784
But I was having fun
with the show.

650
00:24:52,909 --> 00:24:54,285
♪ ♪

651
00:24:54,411 --> 00:24:56,413
Bah! Pow-pow-pow,
pow-pow-pow-pow-pow!

652
00:24:56,496 --> 00:24:57,914
Ya, ya, ya, ya, ya!

653
00:24:58,039 --> 00:24:59,082
You want to get down
to the nitty-gritty

654
00:24:59,207 --> 00:25:00,834
and get this show on the road?

655
00:25:00,917 --> 00:25:02,627
- It's a live trivia game
that happens twice a day.

656
00:25:02,752 --> 00:25:04,337
- The trivia game show
you play on your phone

657
00:25:04,421 --> 00:25:06,172
where you answer questions
to win cash.

658
00:25:06,256 --> 00:25:08,091
- It's hosted by the very
charming Scott Rogowsky.

659
00:25:08,174 --> 00:25:10,135
- Sit back, relax
and let yourself go.

660
00:25:10,260 --> 00:25:12,470
Don't sweat what you heard,
act like you know.

661
00:25:12,595 --> 00:25:16,766
It's a tribe called Quiz.
May the best brain win!

662
00:25:16,850 --> 00:25:18,685
- Scott is the icon of HQ.

663
00:25:18,768 --> 00:25:19,769
- Yeah, baby!

664
00:25:19,894 --> 00:25:21,271
- Let's go!

665
00:25:21,396 --> 00:25:22,772
- And he's become a magnet
for selfies.

666
00:25:22,897 --> 00:25:24,315
- There you go.

667
00:25:24,441 --> 00:25:26,109
- Who's your favorite host?
- Scott, definitely.

668
00:25:26,192 --> 00:25:27,777
- He's cool, he's cool.
It's fun to watch.

669
00:25:27,902 --> 00:25:29,779
- All my little Rogowsky
urban achievers.

670
00:25:29,904 --> 00:25:31,114
- Scott! Scott!

671
00:25:31,197 --> 00:25:34,868
- Oh, my God!
[crowd clamoring]

672
00:25:34,951 --> 00:25:38,580
- I'm gonna take a selfie.
- I am a god!

673
00:25:38,663 --> 00:25:40,957
[cheering]

674
00:25:42,292 --> 00:25:43,960
- So I write about tech
in culture

675
00:25:44,044 --> 00:25:46,212
and I write a lot about kind of
the human side of technology

676
00:25:46,296 --> 00:25:47,756
or these kind
of culture stories

677
00:25:47,839 --> 00:25:49,799
that are adjacent to
the more hard tech stories,

678
00:25:49,924 --> 00:25:51,384
I guess you could say.

679
00:25:51,468 --> 00:25:52,719
- The trivia game show
you play on your phone.

680
00:25:52,802 --> 00:25:54,220
- I came across HQ Trivia

681
00:25:54,304 --> 00:25:56,056
kind of like everyone else
on the internet.

682
00:25:56,139 --> 00:25:57,974
- You won!
- You won!

683
00:25:58,099 --> 00:25:59,726
- People in the newsroom were,
like,

684
00:25:59,809 --> 00:26:01,061
meeting at 3:00 to all play.

685
00:26:01,144 --> 00:26:02,812
- Shabbat Shalom,
HQ-ties!

686
00:26:02,937 --> 00:26:05,565
I'm your hoost with the moost,
Scoot Rogoose.

687
00:26:05,648 --> 00:26:07,442
- The host, Scott Rogowsky,

688
00:26:07,525 --> 00:26:10,862
I had noticed that nobody
had done a profile of him,

689
00:26:10,987 --> 00:26:12,489
about this person that,
you know,

690
00:26:12,572 --> 00:26:14,657
thousands of people were
tuning into every day

691
00:26:14,741 --> 00:26:17,660
and was becoming this beloved
cult figure online.

692
00:26:17,744 --> 00:26:21,247
- Warning.
Tonight's quiz has two horns.

693
00:26:21,331 --> 00:26:23,541
Are you ready for a quarter
of an hour of mirth,

694
00:26:23,667 --> 00:26:24,668
trivia and mayhem?

695
00:26:24,793 --> 00:26:26,920
This was mid-November 2017.

696
00:26:27,003 --> 00:26:28,505
"GQ" wanted to do a shoot,

697
00:26:28,588 --> 00:26:33,343
"Interview" magazine,
newspapers and I...

698
00:26:33,426 --> 00:26:36,054
had been dutifully forwarding
all these requests to Rus

699
00:26:36,179 --> 00:26:38,306
and everything disappeared.

700
00:26:38,390 --> 00:26:40,183
- I started hitting up Scott
on social media.

701
00:26:40,266 --> 00:26:42,352
I noticed that we had some
mutual friends on Facebook.

702
00:26:42,435 --> 00:26:44,104
- It was a couple of friends
saying,

703
00:26:44,187 --> 00:26:46,856
"Hey, my friend, Taylor,
writes for the 'Daily Beast,'

704
00:26:46,981 --> 00:26:48,316
would like to interview you."

705
00:26:48,400 --> 00:26:50,068
I said, "You know what?
Screw it.

706
00:26:50,193 --> 00:26:52,987
I'm going to do this
for a friend."

707
00:26:53,071 --> 00:26:54,906
- I'm not gonna say
it was a puff piece,

708
00:26:55,031 --> 00:26:56,616
but it was a puff piece.

709
00:26:56,700 --> 00:26:58,159
I did, you know, try and see

710
00:26:58,243 --> 00:26:59,703
if there was any kind
of controversy around him.

711
00:26:59,786 --> 00:27:00,995
There was nothing.

712
00:27:01,079 --> 00:27:02,455
- I did the interview
with Taylor.

713
00:27:02,539 --> 00:27:04,374
Ten minutes on the phone,
thought nothing of it.

714
00:27:04,457 --> 00:27:06,793
- The original headline said
something about his eyelashes.

715
00:27:06,876 --> 00:27:09,879
Let me go grab the computer.
Hold on. It's just right here.

716
00:27:10,005 --> 00:27:14,342
♪ ♪

717
00:27:14,426 --> 00:27:17,846
"The next huge app star
is a man with great eyelashes

718
00:27:17,929 --> 00:27:19,681
"who lives with his parents.

719
00:27:19,764 --> 00:27:22,183
"Meet Scott,
the most beloved host of HQ,

720
00:27:22,267 --> 00:27:24,019
"the live trivia show

721
00:27:24,102 --> 00:27:26,563
"that hundreds of thousands
of people tune into every day.

722
00:27:26,646 --> 00:27:29,024
"Fans call him 'Quiz Daddy'
and on the few days

723
00:27:29,107 --> 00:27:30,442
"when he doesn't host
HQ Trivia,

724
00:27:30,567 --> 00:27:32,402
"people beg for his return.

725
00:27:32,527 --> 00:27:34,779
"'Everyone needs 15 minutes
of Scott in their lives,'

726
00:27:34,904 --> 00:27:36,573
"said one fan, recently.

727
00:27:36,698 --> 00:27:38,116
"'If you don't live Scott
from HQ, we can't be friends,'

728
00:27:38,241 --> 00:27:39,451
said another."

729
00:27:39,576 --> 00:27:41,327
And then, I continued on
in, like,

730
00:27:41,411 --> 00:27:44,497
the nicest piece I've probably
ever written about anyone.

731
00:27:44,581 --> 00:27:47,792
I filed my draft
and at 6:00 p.m.,

732
00:27:47,917 --> 00:27:49,919
an email comes in from Rus.

733
00:27:50,045 --> 00:27:51,463
[dramatic music]

734
00:27:51,588 --> 00:27:53,256
He's like,
"This is unauthorized profile.

735
00:27:53,381 --> 00:27:54,841
You can't write this story."

736
00:27:54,924 --> 00:27:56,551
And I'm like, "I'm a journalist

737
00:27:56,634 --> 00:28:00,221
"and we don't need your
approval to write stories,

738
00:28:00,305 --> 00:28:03,975
"so, sorry, just let me know
if you want to comment.

739
00:28:04,100 --> 00:28:05,977
And feel free to call me."

740
00:28:06,061 --> 00:28:08,438
I get on the phone
and Rus starts yelling

741
00:28:08,563 --> 00:28:11,024
and he's pissed
and I immediately start

742
00:28:11,107 --> 00:28:14,444
transcribing everything
because I'm like,

743
00:28:14,569 --> 00:28:15,945
"This is crazy."

744
00:28:16,071 --> 00:28:17,280
And I also want to make sure
that I write down any quotes,

745
00:28:17,405 --> 00:28:18,907
so I'm in my notes app.

746
00:28:18,990 --> 00:28:20,533
It is so hostile.

747
00:28:20,617 --> 00:28:23,661
I mean, yelling at me and
saying he was gonna fire Scott

748
00:28:23,787 --> 00:28:29,000
if I ran this profile and I was
so taken aback and confused.

749
00:28:29,125 --> 00:28:30,543
Like, this is bizarre.

750
00:28:30,627 --> 00:28:33,838
Like, does he understand
how positive this story is?

751
00:28:33,963 --> 00:28:35,465
And I, essentially,

752
00:28:35,590 --> 00:28:37,842
start to read him, kind of,
quotes that Scott gave me.

753
00:28:37,967 --> 00:28:40,178
- Taylor had asked me what I
eat for lunch before the shows.

754
00:28:40,303 --> 00:28:42,639
I said I like
to go to Sweetgreen.

755
00:28:42,764 --> 00:28:45,100
This was the particular part
of the interview

756
00:28:45,183 --> 00:28:47,102
that Rus really
took exception to.

757
00:28:47,185 --> 00:28:48,978
Rus is like,
"He cannot mention Sweetgreen!

758
00:28:49,104 --> 00:28:52,649
We don't have a sponsored
relationship with Sweetgreen!"

759
00:28:52,732 --> 00:28:55,985
I'm like, "Well, dude,
what are you talking about?"

760
00:28:56,111 --> 00:28:58,738
and he's like--basically,
the call is done.

761
00:28:58,822 --> 00:29:01,074
♪ ♪

762
00:29:01,157 --> 00:29:02,784
So I rewrite the story

763
00:29:02,867 --> 00:29:06,663
around all of this stuff
that happened.

764
00:29:06,788 --> 00:29:10,083
That night,
I was having a panic attack.

765
00:29:10,166 --> 00:29:11,626
I could not sleep.
[laughs]

766
00:29:11,710 --> 00:29:15,088
I really just remember
feeling like, "Oh, my God.

767
00:29:15,171 --> 00:29:17,132
"Being a journalist
is too stressful

768
00:29:17,215 --> 00:29:20,802
and I fucked this up,"
and the next morning,

769
00:29:20,885 --> 00:29:24,389
I get into work
and Ben Collins, my editor,

770
00:29:24,514 --> 00:29:27,183
is like, "We need to formally
let the company know

771
00:29:27,267 --> 00:29:29,811
"that we are
including all of this.

772
00:29:29,894 --> 00:29:32,105
All right, let's go,
let's get Rus on the phone."

773
00:29:32,188 --> 00:29:35,275
[suspenseful music]

774
00:29:35,358 --> 00:29:39,529
- So, I'm preparing
to do the 3:00.

775
00:29:39,654 --> 00:29:42,699
I'm in the studio.
I just put my suit and tie on.

776
00:29:42,782 --> 00:29:44,409
Ten minutes before
I'm supposed to go live...

777
00:29:44,534 --> 00:29:47,620
- Rus gets Scott.
- Knock on the studio door.

778
00:29:47,704 --> 00:29:51,249
Rus says,
"Can you--can you step out?"

779
00:29:51,374 --> 00:29:53,668
♪ ♪

780
00:29:53,752 --> 00:29:55,754
We enter
a small conference room.

781
00:29:55,879 --> 00:29:57,547
♪ ♪

782
00:29:57,630 --> 00:30:00,884
Rus has his phone on speaker.

783
00:30:01,009 --> 00:30:03,386
"I've got the 'Daily Beast'
on the line.

784
00:30:03,511 --> 00:30:08,725
"They are telling me
that I threatened to fire you.

785
00:30:08,850 --> 00:30:11,686
Why don't you tell 'em
that that's not true?"

786
00:30:11,770 --> 00:30:13,897
There was Taylor
and her editor.

787
00:30:13,980 --> 00:30:15,357
"Hi, Scott, here.

788
00:30:15,440 --> 00:30:17,442
"Yeah, I don't know where
you're getting that from,

789
00:30:17,567 --> 00:30:18,777
"that's totally crazy.

790
00:30:18,902 --> 00:30:20,904
"Rus never threatened
to fire me.

791
00:30:21,029 --> 00:30:22,489
Never heard that."

792
00:30:22,572 --> 00:30:27,327
- I think that Scott realized
that Rus was lying.

793
00:30:27,410 --> 00:30:30,038
- And I look at Rus...

794
00:30:30,121 --> 00:30:34,042
who's looking at me going...

795
00:30:34,125 --> 00:30:37,045
like, "Not true."

796
00:30:37,128 --> 00:30:40,340
- It was so clear
that Rus was lying.

797
00:30:40,423 --> 00:30:44,552
- My heart just sunk
in that moment.

798
00:30:44,636 --> 00:30:46,304
It was such a shock
and, like...

799
00:30:46,429 --> 00:30:47,764
you--you really said this?

800
00:30:47,889 --> 00:30:49,307
You were like,
you were gonna fire me?

801
00:30:49,432 --> 00:30:52,394
Like--
I looked at Rus, I was like,

802
00:30:52,477 --> 00:30:56,314
"Listen, man.
I gotta host your show, so...

803
00:30:56,439 --> 00:30:57,440
you know, you deal with this"

804
00:30:57,565 --> 00:30:59,109
and I left the conference room

805
00:30:59,234 --> 00:31:01,069
and went back and hosted HQ.

806
00:31:01,152 --> 00:31:03,863
- ♪ Three, two, one! ♪

807
00:31:03,947 --> 00:31:07,492
I hope your socks
are securely fastened,

808
00:31:07,617 --> 00:31:09,035
because we're about
to knock 'em off

809
00:31:09,119 --> 00:31:10,704
in another game of HQ--

810
00:31:10,787 --> 00:31:12,414
20 minutes later
when the show ended,

811
00:31:12,497 --> 00:31:14,874
I step outside,
the story had been published.

812
00:31:14,958 --> 00:31:18,670
- It blew up.
- And shit hit the fan.

813
00:31:18,795 --> 00:31:25,010
♪ ♪

814
00:31:25,135 --> 00:31:27,846
- The headline that we ran
was something like,

815
00:31:27,971 --> 00:31:29,431
"HQ Trivia Founder:

816
00:31:29,514 --> 00:31:32,976
If You Run This Article,
I'll Fire The Host."

817
00:31:33,059 --> 00:31:35,645
Which Ben wrote.
Genius headline.

818
00:31:35,729 --> 00:31:38,606
♪ ♪

819
00:31:38,690 --> 00:31:40,316
I was at my desk--
[laughs]

820
00:31:40,442 --> 00:31:45,572
On Twitter, glued for, like,
hours, like, refreshing,

821
00:31:45,655 --> 00:31:48,992
and other journalists
were like, "Holy shit."

822
00:31:49,117 --> 00:31:51,995
- This became
a whole scandal of its own.

823
00:31:52,120 --> 00:31:53,496
All this media coverage,

824
00:31:53,621 --> 00:31:56,499
laughing about
how sensitive this founder was.

825
00:31:56,624 --> 00:31:58,835
- Hashtag "Free Scott"
was trending.

826
00:31:58,960 --> 00:32:01,004
I mean, people thought that
I was being held captive,

827
00:32:01,087 --> 00:32:03,840
that I couldn't eat at certain
places without permission.

828
00:32:03,923 --> 00:32:06,217
It kind of--you know,
the internet went wild with it.

829
00:32:06,343 --> 00:32:08,428
♪ ♪

830
00:32:08,511 --> 00:32:10,805
- When the Sweetgreen article
dropped,

831
00:32:10,889 --> 00:32:12,682
Rus was on the phone, like,
in the middle of the office.

832
00:32:12,766 --> 00:32:16,686
Kind of like a PR, like,
crisis control situation.

833
00:32:16,770 --> 00:32:17,687
[laughs]

834
00:32:17,771 --> 00:32:18,980
♪ ♪

835
00:32:19,064 --> 00:32:22,359
- Rus called me that night
and he said,

836
00:32:22,442 --> 00:32:25,612
"This is what we're gonna do."

837
00:32:25,695 --> 00:32:28,907
- After the story came out,
Rus took Scott

838
00:32:29,032 --> 00:32:32,869
on, like, a date to Sweetgreen,
to, like, ease things over.

839
00:32:32,952 --> 00:32:36,706
- And then, I see that
Rus has actually tweeted

840
00:32:36,831 --> 00:32:41,878
something like, "Who's an out
of touch startup founder? Me."

841
00:32:42,003 --> 00:32:44,756
Like, basically,
"Sorry about all that."

842
00:32:44,881 --> 00:32:48,802
And I did think that was, like,
masterful PR response.

843
00:32:48,885 --> 00:32:53,056
It deescalated tensions
but it also made it,

844
00:32:53,181 --> 00:32:54,974
like, ten times more viral.

845
00:32:55,058 --> 00:32:57,977
[quirky upbeat music]

846
00:32:58,061 --> 00:33:01,564
♪ ♪

847
00:33:01,690 --> 00:33:05,068
- I was on vacation
and I called Scott up

848
00:33:05,151 --> 00:33:07,821
and I said,
"Did Rus do this on purpose?"

849
00:33:07,904 --> 00:33:09,572
'Cause I was thinking,
you know,

850
00:33:09,656 --> 00:33:11,574
there's no such thing
as bad press.

851
00:33:11,658 --> 00:33:13,076
This is gonna be great for us.

852
00:33:13,201 --> 00:33:15,912
- That's when the hockey stick
accelerated.

853
00:33:16,037 --> 00:33:17,747
♪ ♪

854
00:33:17,872 --> 00:33:19,833
- HQ Trivia was everywhere.

855
00:33:19,916 --> 00:33:23,586
- It is that time once again.
The quizzing hour is upon us.

856
00:33:23,670 --> 00:33:25,922
People played it
on the subway...

857
00:33:26,006 --> 00:33:27,257
Oh, HQ-nicorn!

858
00:33:27,340 --> 00:33:28,383
At home, at work.

859
00:33:28,466 --> 00:33:29,759
- No!
- In the bar.

860
00:33:29,884 --> 00:33:31,845
- Three winners, baby!
- HQ winners!

861
00:33:31,928 --> 00:33:33,263
[all cheering]

862
00:33:33,388 --> 00:33:35,473
- I remember going
to an Astros game.

863
00:33:35,557 --> 00:33:37,726
I whipped out my phone
and started playing.

864
00:33:37,809 --> 00:33:39,853
- Greeting you on this
late autumn day.

865
00:33:39,936 --> 00:33:41,646
It just kept getting bigger
and bigger and bigger.

866
00:33:41,771 --> 00:33:44,733
- You could see how many people
were watching,

867
00:33:44,816 --> 00:33:48,445
which made it cool, too,
because as the company grew...

868
00:33:48,528 --> 00:33:49,904
[cheering]

869
00:33:49,988 --> 00:33:52,323
We would get more excited
about the viewership.

870
00:33:52,449 --> 00:33:53,908
- The media requests
started coming in.

871
00:33:53,992 --> 00:33:55,744
- And it's the FOMO element,
the fear of missing out,

872
00:33:55,827 --> 00:33:57,245
that's so prevalent
in society now.

873
00:33:57,328 --> 00:33:58,788
We were doing talk shows.

874
00:33:58,872 --> 00:34:00,248
I was doing
"Good Morning America,"

875
00:34:00,331 --> 00:34:02,292
"The Today, Show," Colbert.

876
00:34:02,417 --> 00:34:04,002
- Are we in
the Matrix right now?

877
00:34:04,127 --> 00:34:06,629
- All of this is science fic--
no, but I liken it

878
00:34:06,713 --> 00:34:08,673
to the Wright Brothers
building the first airplane.

879
00:34:08,798 --> 00:34:10,300
I mean, they--
- What?

880
00:34:10,383 --> 00:34:13,261
- Yeah!
[laughter]

881
00:34:13,345 --> 00:34:14,929
[peaceful music]

882
00:34:15,013 --> 00:34:16,348
- Thank you.

883
00:34:16,473 --> 00:34:18,808
What's your racket, kids?
Now, come clean now.

884
00:34:18,933 --> 00:34:20,727
Are you one
of the extortion mob?

885
00:34:20,810 --> 00:34:23,021
- It's exciting when people
are excited about game shows.

886
00:34:23,146 --> 00:34:25,398
- Do you mind
kissing any of these people?

887
00:34:25,482 --> 00:34:27,150
- Oh, I wouldn't mind,
for a change.

888
00:34:27,233 --> 00:34:28,526
[laughter]

889
00:34:28,651 --> 00:34:29,944
- There's
nothing else like it.

890
00:34:30,028 --> 00:34:31,654
- Now, do you
wish to select a category?

891
00:34:31,738 --> 00:34:32,989
- It's not the same thing
as live sports.

892
00:34:33,114 --> 00:34:34,616
It's not the same thing

893
00:34:34,699 --> 00:34:37,410
as watching some kind
of stunt performance.

894
00:34:37,494 --> 00:34:39,120
It's a unique
kind of pleasure.

895
00:34:39,204 --> 00:34:42,749
- With $100 a week, every week
for the entire year!

896
00:34:42,832 --> 00:34:44,292
- The game shows
that we remember

897
00:34:44,376 --> 00:34:46,002
are the ones that run
for a long time.

898
00:34:46,086 --> 00:34:49,047
- The host of "Jeopardy,"
Alex Trebek!

899
00:34:49,172 --> 00:34:51,341
- "Jeopardy,"
"Wheel of Fortune,"

900
00:34:51,424 --> 00:34:52,342
"Who Wants To Be
A Millionaire."

901
00:34:52,425 --> 00:34:53,593
- He's won $1 million!

902
00:34:53,677 --> 00:34:55,178
[cheers and applause]

903
00:34:55,261 --> 00:34:56,638
- There are plenty of other
game shows...

904
00:34:56,721 --> 00:34:58,014
- Hello,
and welcome to "Star Face"!

905
00:34:58,098 --> 00:34:59,599
- That most people
barely remember.

906
00:34:59,683 --> 00:35:02,560
- I'm putting $5,000
of my money on the line.

907
00:35:02,686 --> 00:35:04,020
- They seem to be
chasing something

908
00:35:04,104 --> 00:35:06,564
that could become the next
"Millionaire."

909
00:35:06,690 --> 00:35:08,191
- Final answer?
- Yes.

910
00:35:08,316 --> 00:35:10,235
- They're looking to find
their unique twists

911
00:35:10,360 --> 00:35:12,862
in that formula and capture
people's imagination...

912
00:35:12,987 --> 00:35:14,531
- Shaggy and Scooby Doo.
- Whoa!

913
00:35:14,656 --> 00:35:16,866
- And HQ was able
to scratch that itch...

914
00:35:16,991 --> 00:35:18,368
- You won, Nan!

915
00:35:18,451 --> 00:35:19,786
- In a unique way that
it hadn't happened before.

916
00:35:19,869 --> 00:35:21,538
- You won!
Well done!

917
00:35:21,663 --> 00:35:23,540
[cheering]

918
00:35:23,665 --> 00:35:26,876
- HQ was both just a game
and also an attempt to,

919
00:35:27,002 --> 00:35:29,170
you know,
revolutionize television.

920
00:35:29,254 --> 00:35:30,547
[upbeat music]

921
00:35:30,630 --> 00:35:32,549
Do I have anything
in my teeth?

922
00:35:32,674 --> 00:35:34,926
I'm Drew Patterson
and I was an investor

923
00:35:35,051 --> 00:35:38,221
and advisor and consultant
to HQ Trivia.

924
00:35:38,304 --> 00:35:41,474
Colin and Rus had different
and complementary

925
00:35:41,558 --> 00:35:42,517
kinds of skill sets.

926
00:35:42,600 --> 00:35:43,768
♪ ♪

927
00:35:43,893 --> 00:35:45,562
They met at Jetsetter.

928
00:35:45,645 --> 00:35:47,313
- My next guest,
Drew Patterson--

929
00:35:47,397 --> 00:35:49,065
- I was the founder and the CEO

930
00:35:49,190 --> 00:35:51,317
and we had
a great time together.

931
00:35:51,401 --> 00:35:54,904
Lots of late nights.
Beers afterwards.

932
00:35:54,988 --> 00:35:57,407
Those kinds of experiences
created lots of camaraderie

933
00:35:57,490 --> 00:35:59,534
and deep relationships
and friendships.

934
00:35:59,617 --> 00:36:00,618
♪ ♪

935
00:36:00,744 --> 00:36:02,162
Colin's an introvert.

936
00:36:02,245 --> 00:36:04,414
You know, I suppose,
maybe I am, as well,

937
00:36:04,497 --> 00:36:06,958
and so we connected
around that.

938
00:36:07,042 --> 00:36:08,251
Rus, you know,

939
00:36:08,376 --> 00:36:10,128
I had a professional
relationship with,

940
00:36:10,253 --> 00:36:11,546
but we weren't friends

941
00:36:11,629 --> 00:36:12,547
in the way that Colin
and I are friends.

942
00:36:12,630 --> 00:36:13,923
♪ ♪

943
00:36:14,007 --> 00:36:16,259
Colin was a world-class
engineer.

944
00:36:16,384 --> 00:36:18,094
You're looking at what
HQ had to accomplish,

945
00:36:18,219 --> 00:36:19,471
Colin was one
of the few people

946
00:36:19,596 --> 00:36:21,097
in the world able to do that.

947
00:36:21,222 --> 00:36:22,766
- Yeah, we'd definitely like
to connect you closer

948
00:36:22,849 --> 00:36:24,434
with the people
that you know in the game.

949
00:36:24,559 --> 00:36:26,394
And then, I mean, Rus was an
incredibly talented designer.

950
00:36:26,478 --> 00:36:28,021
- With HQ Trivia,

951
00:36:28,104 --> 00:36:30,482
both Colin and Rus
started as just co-founders.

952
00:36:30,565 --> 00:36:33,109
Eventually,
Colin fell into the role

953
00:36:33,234 --> 00:36:35,111
of the
Chief Technology Officer

954
00:36:35,195 --> 00:36:37,781
and, effectively,
Rus started to be the COO,

955
00:36:37,864 --> 00:36:40,116
the Chief Operating Officer.

956
00:36:40,241 --> 00:36:42,452
But the problem was that
they were both

957
00:36:42,535 --> 00:36:45,246
kind of competing
to be the CEO,

958
00:36:45,330 --> 00:36:46,664
the face of the company,

959
00:36:46,790 --> 00:36:48,708
the one who
controlled the money.

960
00:36:48,792 --> 00:36:51,002
[tense music]

961
00:36:51,127 --> 00:36:53,046
- Colin had very clear ideas

962
00:36:53,129 --> 00:36:55,715
about what he wanted
to create in the world

963
00:36:55,799 --> 00:36:59,469
and his ambition was
to reshape culture.

964
00:36:59,552 --> 00:37:00,970
[chuckles]
Right?

965
00:37:01,054 --> 00:37:02,430
Like, to build the next version
of television.

966
00:37:02,514 --> 00:37:03,848
That's a gargantuan
undertaking.

967
00:37:03,973 --> 00:37:05,350
And so I think
he felt the pressure

968
00:37:05,475 --> 00:37:07,644
to try to live up to that.

969
00:37:07,727 --> 00:37:09,020
♪ ♪

970
00:37:09,145 --> 00:37:12,607
He was an
awesome collaborator.

971
00:37:12,691 --> 00:37:14,359
He was also
really challenging.

972
00:37:14,484 --> 00:37:17,237
I mean, it was not a picnic
to work with Colin.

973
00:37:17,320 --> 00:37:19,072
He had strong ideas,

974
00:37:19,155 --> 00:37:22,367
he was not shy
about sharing his ideas.

975
00:37:22,492 --> 00:37:25,954
He drove the people who worked
for him incredibly hard

976
00:37:26,037 --> 00:37:28,540
and, you know,
he didn't suffer fools.

977
00:37:28,665 --> 00:37:31,793
Uh--uh...
[chuckles]

978
00:37:31,876 --> 00:37:34,504
He's a total pain in the ass.

979
00:37:34,629 --> 00:37:37,340
[sniffles and clears throat]

980
00:37:37,424 --> 00:37:40,343
[soft dramatic music]

981
00:37:40,427 --> 00:37:47,642
♪ ♪

982
00:37:50,687 --> 00:37:52,355
- Yeah.

983
00:37:52,439 --> 00:37:53,648
[clears throat]

984
00:38:00,238 --> 00:38:02,782
♪ ♪

985
00:38:02,866 --> 00:38:04,492
Why don't we--
why don't we grab lunch

986
00:38:04,576 --> 00:38:05,702
and we can do this
after lunch?

987
00:38:05,827 --> 00:38:07,328
- Perfect.
Okay, let's cut.

988
00:38:08,329 --> 00:38:09,205
[horn honks]

989
00:38:09,330 --> 00:38:12,208
[suspenseful music]

990
00:38:12,334 --> 00:38:14,294
♪ ♪

991
00:38:14,377 --> 00:38:15,920
- Prince Harry
officially engaged

992
00:38:16,046 --> 00:38:17,756
to American actress,
Meghan Markle.

993
00:38:17,881 --> 00:38:19,382
- We now know, though,

994
00:38:19,507 --> 00:38:21,343
they actually got engaged
earlier this month.

995
00:38:21,426 --> 00:38:22,469
The Queen's delighted,

996
00:38:22,552 --> 00:38:23,762
Prince Charles is delighted,

997
00:38:23,887 --> 00:38:24,888
Prince William's
very excited--

998
00:38:24,971 --> 00:38:26,473
- HQ Trivia, you know,

999
00:38:26,556 --> 00:38:28,183
had gotten all this, like,
positive attention, right?

1000
00:38:28,266 --> 00:38:29,851
But it was clear that
if they wanted to build

1001
00:38:29,934 --> 00:38:32,312
and realize their dream,
they needed more money.

1002
00:38:32,395 --> 00:38:35,065
- Looking to raise more money?
- If it's right, sure.

1003
00:38:35,148 --> 00:38:38,360
- As a startup, you need
capital to grow the company.

1004
00:38:38,443 --> 00:38:39,736
You need engineers.

1005
00:38:39,861 --> 00:38:41,071
In the case of HQ,
you need prize money.

1006
00:38:41,154 --> 00:38:44,949
- Today's jackpot: $1,000.

1007
00:38:45,033 --> 00:38:46,534
$5,000.

1008
00:38:46,618 --> 00:38:47,660
♪ ♪

1009
00:38:47,744 --> 00:38:48,661
50,000!

1010
00:38:48,745 --> 00:38:49,746
$100,000!

1011
00:38:49,871 --> 00:38:51,247
You can actually buy love

1012
00:38:51,331 --> 00:38:52,832
and happiness
with that kinda dough.

1013
00:38:52,916 --> 00:38:54,626
- So, clearly,
they were fund-raising...

1014
00:38:54,751 --> 00:38:57,587
but it was clear that, like,
something was stalling that

1015
00:38:57,671 --> 00:38:59,839
and this report comes out...

1016
00:38:59,923 --> 00:39:01,966
which answered the question
of, like,

1017
00:39:02,092 --> 00:39:05,303
"Why haven't they raised
more money yet?"

1018
00:39:05,428 --> 00:39:07,430
♪ ♪

1019
00:39:07,514 --> 00:39:10,809
- What I wanted to do
was break news about

1020
00:39:10,934 --> 00:39:13,770
who was investing in this
really buzzy startup

1021
00:39:13,853 --> 00:39:15,438
called HQ Trivia,

1022
00:39:15,522 --> 00:39:18,650
and I kept getting a version
of the same answer back,

1023
00:39:18,775 --> 00:39:23,113
which was, "Super interested,
but we have our reservations."

1024
00:39:23,196 --> 00:39:25,407
♪ ♪

1025
00:39:25,490 --> 00:39:28,618
And what I learned
was that Rus and Colin

1026
00:39:28,702 --> 00:39:33,498
had a reputation from
their time at Vine and Twitter

1027
00:39:33,623 --> 00:39:35,250
that was catching up to them.

1028
00:39:35,333 --> 00:39:37,210
♪ ♪

1029
00:39:37,293 --> 00:39:41,464
- There were rumors of bad
management by Colin at Twitter,

1030
00:39:41,589 --> 00:39:43,091
but nobody was really sure

1031
00:39:43,174 --> 00:39:45,343
if it had strayed into
something more serious

1032
00:39:45,427 --> 00:39:47,554
until this article came out.

1033
00:39:47,637 --> 00:39:50,348
- I spoke to over
a dozen former colleagues

1034
00:39:50,473 --> 00:39:52,434
and employees
and the experiences they had

1035
00:39:52,517 --> 00:39:53,685
were not positive.

1036
00:39:53,810 --> 00:39:55,729
Colin would show up late
to work,

1037
00:39:55,812 --> 00:39:57,313
hungover, disheveled,

1038
00:39:57,397 --> 00:40:00,316
he was kind of verbally
aggressive towards people.

1039
00:40:00,442 --> 00:40:03,236
- And what Kurt wrote is that
he was fired for being

1040
00:40:03,319 --> 00:40:06,740
a "bad manager",
but in addition to that,

1041
00:40:06,823 --> 00:40:08,867
there were female employees
at Twitter

1042
00:40:08,992 --> 00:40:11,453
that spoke out that Colin
made them uncomfortable.

1043
00:40:11,536 --> 00:40:15,999
Kurt describes "creepy"
behavior towards women.

1044
00:40:16,082 --> 00:40:18,209
- He would maybe make a joke
or he would talk

1045
00:40:18,335 --> 00:40:21,796
about something that happened
over the weekend in a way that,

1046
00:40:21,880 --> 00:40:25,300
especially
to his female colleagues,

1047
00:40:25,383 --> 00:40:26,509
it made them feel weird.

1048
00:40:26,593 --> 00:40:28,928
[soft dramatic chords]

1049
00:40:29,012 --> 00:40:30,764
- I thought the "Recode"
article,

1050
00:40:30,847 --> 00:40:32,390
it played into
a cultural moment, right?

1051
00:40:32,515 --> 00:40:34,142
And it was easy to read
the story in a certain way.

1052
00:40:34,225 --> 00:40:35,810
You know, it was
the height of MeToo.

1053
00:40:35,894 --> 00:40:38,188
- The MeToo movement
growing this morning.

1054
00:40:38,271 --> 00:40:41,608
Millions of women sharing
their own stories online--

1055
00:40:41,691 --> 00:40:43,777
- All these bad things
were happening in tech.

1056
00:40:43,860 --> 00:40:45,320
There was sexism,

1057
00:40:45,403 --> 00:40:47,697
there was not a meritocracy
like they promised.

1058
00:40:47,781 --> 00:40:50,116
There were new types
of harassment.

1059
00:40:50,200 --> 00:40:51,951
There was a moment
where it was

1060
00:40:52,035 --> 00:40:54,704
just like article
upon article upon article.

1061
00:40:55,538 --> 00:40:58,166
- Suddenly, there was a
reckoning around bad behavior

1062
00:40:58,249 --> 00:41:00,210
by men, sexual politics
in the workplace that,

1063
00:41:00,335 --> 00:41:02,629
you know, really had not
been reckoned with and it--

1064
00:41:02,712 --> 00:41:04,506
like, long overdue reckoning.

1065
00:41:05,340 --> 00:41:07,467
Unfortunately, I think Colin
got caught up in that.

1066
00:41:07,550 --> 00:41:09,219
- Colin Kroll,

1067
00:41:09,302 --> 00:41:11,388
whose behavior was described
as "creepy at times",

1068
00:41:11,471 --> 00:41:12,472
also, "egregious."

1069
00:41:12,555 --> 00:41:13,890
According to Rico, though,

1070
00:41:14,015 --> 00:41:15,225
it doesn't appear
formal complaints

1071
00:41:15,308 --> 00:41:16,893
were actually filed
against him.

1072
00:41:16,976 --> 00:41:20,980
- That, as far as I know,
was not why he was fired.

1073
00:41:21,064 --> 00:41:23,650
He was fired because
he wasn't doing a good job

1074
00:41:23,733 --> 00:41:25,443
managing the staff,

1075
00:41:25,568 --> 00:41:30,031
but Colin's behavior
and his history mattered

1076
00:41:30,115 --> 00:41:33,034
because it was now
directly impacting

1077
00:41:33,118 --> 00:41:34,619
his current business.

1078
00:41:34,744 --> 00:41:39,082
[dramatic music]

1079
00:41:39,207 --> 00:41:40,583
- Colin pulled me
into the phone room

1080
00:41:40,709 --> 00:41:42,252
and asked if he could chat
with me and he said,

1081
00:41:42,377 --> 00:41:45,171
"This article talks about me
having a...

1082
00:41:45,255 --> 00:41:47,257
"unprofessional relationship
with somebody,

1083
00:41:47,382 --> 00:41:50,802
"and I wanted to share
my side of the story with you

1084
00:41:50,885 --> 00:41:53,221
and I want you
to feel comfortable here."

1085
00:42:08,570 --> 00:42:09,863
- In Silicon Valley,

1086
00:42:09,946 --> 00:42:11,948
you have a lot of young people,

1087
00:42:12,073 --> 00:42:14,117
young, white men
managing big teams

1088
00:42:14,242 --> 00:42:15,869
that are growing
really quickly.

1089
00:42:17,912 --> 00:42:19,622
There's a lot of ego,

1090
00:42:19,706 --> 00:42:22,292
you have "Move fast
and break things" mentality.

1091
00:42:22,417 --> 00:42:25,337
You work long hours, you code,
you don't take off.

1092
00:42:25,462 --> 00:42:27,964
You can't show
any sign of weakness.

1093
00:42:29,424 --> 00:42:31,217
- It all goes into this myth of

1094
00:42:31,301 --> 00:42:33,803
"the Silicon Valley founder",
right?

1095
00:42:33,887 --> 00:42:35,638
Think of the Steve Jobs model.

1096
00:42:35,722 --> 00:42:37,474
You know, to be
a true creative genius,

1097
00:42:37,557 --> 00:42:39,976
yeah, you're gonna
hurt some feelings.

1098
00:42:40,060 --> 00:42:41,353
Your underlings
are gonna fear you,

1099
00:42:41,478 --> 00:42:43,146
but that's good,
that's what it takes

1100
00:42:43,229 --> 00:42:45,315
and as we know now,
that's not what it takes.

1101
00:42:45,398 --> 00:42:48,318
In fact, it actually
usually hinders innovation

1102
00:42:48,443 --> 00:42:50,111
because people
don't feel comfortable,

1103
00:42:50,195 --> 00:42:52,197
you lose talent,
and you end up

1104
00:42:52,322 --> 00:42:54,866
building a very
non-inclusive workspace.

1105
00:42:57,077 --> 00:42:58,370
- When I got there, like,

1106
00:42:58,495 --> 00:43:00,622
it was definitely
kind of a boys' club.

1107
00:43:00,705 --> 00:43:03,458
I would come in in the morning
and there might be,

1108
00:43:03,541 --> 00:43:05,251
like, you know, beer cans

1109
00:43:05,335 --> 00:43:07,337
that they had left behind
from the night before

1110
00:43:07,462 --> 00:43:09,381
that I was like,
"I guess I'm cleaning this up".

1111
00:43:09,506 --> 00:43:11,841
Or, like, "Rachel, like,
we need more coffee!

1112
00:43:11,966 --> 00:43:13,176
Like, can you make some?"
You know?

1113
00:43:13,301 --> 00:43:15,095
I'm like, "Can't you?"
[laughs]

1114
00:43:16,971 --> 00:43:18,181
I never really spoke up.

1115
00:43:18,306 --> 00:43:21,142
Probably because
I felt insecure.

1116
00:43:21,226 --> 00:43:24,896
Um...I was young, you know?

1117
00:43:25,021 --> 00:43:29,025
I was very young and...
and...

1118
00:43:29,109 --> 00:43:30,735
I think, inherently,
like, as women,

1119
00:43:30,860 --> 00:43:34,280
we are afraid to speak up,
especially young women.

1120
00:43:34,364 --> 00:43:37,409
[soft, uneasy music]

1121
00:43:37,534 --> 00:43:39,703
- Rus and Colin
had built a hit,

1122
00:43:39,828 --> 00:43:41,496
and this report comes out.

1123
00:43:41,579 --> 00:43:44,541
It just was like,
"Oh, gosh, is this it?"

1124
00:43:44,666 --> 00:43:46,376
You know, like, "Is this--

1125
00:43:46,459 --> 00:43:49,045
who wants to invest
in the company now?"

1126
00:43:49,129 --> 00:43:53,258
[soft, edgy music]

1127
00:43:53,383 --> 00:43:54,843
- There was a lot of
speculation

1128
00:43:54,926 --> 00:43:59,806
around why this article
came out when it did.

1129
00:43:59,889 --> 00:44:02,559
The instance they were to be
talking about were years prior,

1130
00:44:02,684 --> 00:44:04,227
when he was at Twitter.

1131
00:44:04,310 --> 00:44:05,979
Why is this coming out now,

1132
00:44:06,062 --> 00:44:08,273
right when the fund-raise
is happening, right when...

1133
00:44:08,398 --> 00:44:11,234
they're figuring out
who's gonna run the company?

1134
00:44:13,194 --> 00:44:15,280
As co-founders,
you can run things

1135
00:44:15,405 --> 00:44:18,283
pretty loosely
in the beginning...

1136
00:44:18,408 --> 00:44:22,120
but once other investors
start coming on board...

1137
00:44:22,203 --> 00:44:24,706
you have to sort of
formalize things and, well...

1138
00:44:24,789 --> 00:44:26,416
[small laugh]

1139
00:44:26,499 --> 00:44:28,877
if there are allegations
of creepy behavior

1140
00:44:28,960 --> 00:44:31,755
on one of these guys,

1141
00:44:31,880 --> 00:44:33,590
it's probably best
if the other founder

1142
00:44:33,673 --> 00:44:35,967
leads the company now...

1143
00:44:36,092 --> 00:44:39,637
and Colin believed
that, you know,

1144
00:44:39,763 --> 00:44:43,433
Rus was involved in
this story getting out there.

1145
00:44:58,114 --> 00:44:59,616
- When you have
a lack of trust

1146
00:44:59,699 --> 00:45:01,993
between the two people
running the company,

1147
00:45:02,118 --> 00:45:03,578
it leads to chaos,

1148
00:45:03,661 --> 00:45:06,581
especially if you're
raising money at the time.

1149
00:45:06,664 --> 00:45:09,334
A lot of folks are irrational,
there's a lot ego,

1150
00:45:09,459 --> 00:45:11,378
there are all of these moves,
the power moves,

1151
00:45:11,461 --> 00:45:13,797
there's a lot of money
changing hands.

1152
00:45:13,880 --> 00:45:15,674
So I think you probably
had a lot of dynamics

1153
00:45:15,799 --> 00:45:17,801
happening at the time
that were, I think,

1154
00:45:17,884 --> 00:45:20,136
probably really toxic.

1155
00:45:20,261 --> 00:45:22,305
- I knew from, like,
my second day,

1156
00:45:22,389 --> 00:45:25,100
that Colin and Rus
didn't see eye to eye.

1157
00:45:25,642 --> 00:45:28,520
That was forementioned
to my start

1158
00:45:28,645 --> 00:45:33,650
so that I could be well
acclimated in the role.

1159
00:45:33,733 --> 00:45:36,778
They needed a third party
to sit in with them

1160
00:45:36,861 --> 00:45:39,614
when they had meetings
to delegate a conversation

1161
00:45:39,698 --> 00:45:42,075
between the two of them,
unfortunately.

1162
00:45:42,158 --> 00:45:43,576
- You know,
it was a weird thing

1163
00:45:43,660 --> 00:45:45,537
'cause you're co-founders,
you'd think you do start

1164
00:45:45,662 --> 00:45:48,123
these things
with your friends...

1165
00:45:48,206 --> 00:45:50,750
but they didn't
seem like friends.

1166
00:45:52,002 --> 00:45:54,337
- They had been collaborators
for so long,

1167
00:45:54,462 --> 00:45:55,797
I think they both knew

1168
00:45:55,880 --> 00:45:58,383
that they were better
together than apart.

1169
00:45:58,508 --> 00:46:01,469
But maybe it wasn't
a perfect relationship.

1170
00:46:01,553 --> 00:46:04,347
- There was a public reaction
to the article.

1171
00:46:06,349 --> 00:46:07,851
It certainly caught
some attention,

1172
00:46:07,934 --> 00:46:09,144
at least in the tech world.

1173
00:46:11,021 --> 00:46:12,814
- When you're a company
and you're growing really fast

1174
00:46:12,897 --> 00:46:15,442
and things on the outside
seem like they're going great,

1175
00:46:15,525 --> 00:46:18,445
it's really hard to take
that step back and say, like,

1176
00:46:18,528 --> 00:46:20,363
"We've got to work
on our relationship."

1177
00:46:20,447 --> 00:46:23,033
- Rus, as far as I know,
felt sort of betrayed.

1178
00:46:23,116 --> 00:46:25,493
Like, "Hey, you're putting
our company in a tough spot

1179
00:46:25,577 --> 00:46:28,455
from your past behavior,
and I wasn't aware of that."

1180
00:46:28,538 --> 00:46:31,249
At least, that was the idea
that was kind of portrayed.

1181
00:46:31,374 --> 00:46:33,001
- After that story came out,

1182
00:46:33,084 --> 00:46:36,629
I asked the question
of "Who's gonna invest in HQ?"

1183
00:46:36,713 --> 00:46:40,717
The answer ended up
being the Founders Fund.

1184
00:46:40,800 --> 00:46:44,971
- They invested $15 million
at a $100 million valuation,

1185
00:46:45,055 --> 00:46:46,389
thinking that this company

1186
00:46:46,514 --> 00:46:48,058
is gonna make
at least $100 million

1187
00:46:48,183 --> 00:46:49,851
when it sells or IPOs one day.

1188
00:46:49,934 --> 00:46:51,895
- Good evening!
- Founders Fund...

1189
00:46:51,978 --> 00:46:53,021
- I'm Peter Thiel.

1190
00:46:53,104 --> 00:46:54,272
- Was Peter Thiel's fund,

1191
00:46:54,397 --> 00:46:55,357
early backer of Facebook.

1192
00:46:55,440 --> 00:46:56,775
- I build companies

1193
00:46:56,900 --> 00:46:57,901
and I support people

1194
00:46:57,984 --> 00:46:59,319
who are building new things,

1195
00:46:59,402 --> 00:47:01,363
from social networks
to rocket ships.

1196
00:47:01,446 --> 00:47:02,947
[cheers and applause]

1197
00:47:03,073 --> 00:47:07,160
- He had also just been
the only major tech investor

1198
00:47:07,243 --> 00:47:08,620
to back Donald Trump

1199
00:47:08,745 --> 00:47:11,081
in the 2016
presidential election.

1200
00:47:12,082 --> 00:47:14,250
Peter Thiel kind of
put a stake in the ground

1201
00:47:14,334 --> 00:47:15,919
in the tech world as saying,

1202
00:47:16,044 --> 00:47:18,213
I'm not gonna shy away
from something

1203
00:47:18,296 --> 00:47:19,673
that I think
is good business

1204
00:47:19,756 --> 00:47:22,759
because it might have
a checkered past...

1205
00:47:22,884 --> 00:47:25,804
and so, Cyan Banister,
one of the partners,

1206
00:47:25,887 --> 00:47:27,389
was going to join the board.

1207
00:47:27,472 --> 00:47:28,807
- I've invested
in companies in my career

1208
00:47:28,932 --> 00:47:31,059
such as Uber, SpaceX,
Postmates...

1209
00:47:31,142 --> 00:47:32,644
- And she was known for being

1210
00:47:32,769 --> 00:47:34,604
an incredible friend
to founders

1211
00:47:34,729 --> 00:47:36,815
and actually working
with them in the trenches.

1212
00:47:36,940 --> 00:47:39,651
- And Founders Fund's whole...
managing principle is that

1213
00:47:39,776 --> 00:47:43,196
"We don't get in
the way of founders."

1214
00:47:43,279 --> 00:47:46,199
Rus knows he's gonna
have free rein

1215
00:47:46,282 --> 00:47:48,952
with Founders Fund's money...

1216
00:47:49,077 --> 00:47:50,286
and "Colin, you just go back

1217
00:47:50,412 --> 00:47:51,788
"and you keep coding
and engineering

1218
00:47:51,913 --> 00:47:53,707
"and keep this game up
and running...

1219
00:47:53,790 --> 00:47:58,044
and Rus will be the CEO
and take all the glory."

1220
00:47:58,128 --> 00:48:00,422
That's the way I read it.

1221
00:48:00,505 --> 00:48:02,882
[percussive music]

1222
00:48:02,966 --> 00:48:04,634
You can go back
to every article,

1223
00:48:04,718 --> 00:48:06,720
every interview with Rus.
"What's the future of HQ?"

1224
00:48:06,803 --> 00:48:09,597
Rus' whole thing was, "I wanna
give away a million dollars."

1225
00:48:09,681 --> 00:48:11,182
- Well, we'd love to
give away a million dollars.

1226
00:48:11,266 --> 00:48:12,809
We'd love to
give away a million dollars.

1227
00:48:12,934 --> 00:48:15,311
Can we give away a million
dollars one day? I think so.

1228
00:48:15,437 --> 00:48:18,231
I think Rus is, in the best
sense of the word,

1229
00:48:18,314 --> 00:48:20,150
a showman.

1230
00:48:20,233 --> 00:48:21,651
- I'm Rus Yusupov,

1231
00:48:21,735 --> 00:48:24,320
the CEO
and co-founder of HQ Trivia.

1232
00:48:24,404 --> 00:48:25,989
- Interested in
creating spectacle.

1233
00:48:26,114 --> 00:48:27,782
- With viewers in more
than 80 countries.

1234
00:48:27,866 --> 00:48:29,409
- The bigger the spectacle,
the better.

1235
00:48:29,492 --> 00:48:31,036
- Well, I'm back here
at the NFL Tailgate,

1236
00:48:31,161 --> 00:48:33,455
joined by the man at the center
of the craziest obsession

1237
00:48:33,538 --> 00:48:34,873
sweeping our nation
right now.

1238
00:48:34,998 --> 00:48:36,750
- We had a Super Bowl
commercial.

1239
00:48:36,833 --> 00:48:38,626
People dressed as me
for Halloween.

1240
00:48:38,710 --> 00:48:41,546
- We're making things extra
awesome tonight on HQ...

1241
00:48:41,671 --> 00:48:43,965
- We were nominated
for an Emmy award.

1242
00:48:44,049 --> 00:48:45,342
[audience chanting]

1243
00:48:45,467 --> 00:48:46,843
3,000 high schoolers

1244
00:48:46,968 --> 00:48:48,345
screaming for me.

1245
00:48:48,470 --> 00:48:49,679
- It's been soaring
in popularity.

1246
00:48:49,763 --> 00:48:51,264
Sometimes more than
a million people

1247
00:48:51,348 --> 00:48:52,724
play it at the same time.

1248
00:48:52,849 --> 00:48:55,852
- With all one million
plus of you--

1249
00:48:55,935 --> 00:48:58,772
[punchy music]

1250
00:48:58,855 --> 00:49:02,650
- ♪ Four-four, three,
two, one... ♪

1251
00:49:02,734 --> 00:49:04,235
- Jimmy Kimmel, in fact...

1252
00:49:04,361 --> 00:49:05,320
- Wow, we got two!
- We got two right!

1253
00:49:05,403 --> 00:49:06,696
- Loved it so much,

1254
00:49:06,821 --> 00:49:08,448
he finagled his way
into guest hosting.

1255
00:49:08,531 --> 00:49:10,825
- I'm here because Scott
doesn't love you anymore

1256
00:49:10,909 --> 00:49:12,035
and, to be honest,

1257
00:49:12,118 --> 00:49:13,787
I don't know
that he ever really did,

1258
00:49:13,870 --> 00:49:16,581
so let's try to forget
about him right now.

1259
00:49:16,706 --> 00:49:18,500
- I think the celebrities,
for me...

1260
00:49:18,583 --> 00:49:19,834
- Awkwafina!
- Oh, yeah, hi.

1261
00:49:19,918 --> 00:49:21,586
- Made me think,
"Wow, this is big."

1262
00:49:21,711 --> 00:49:23,463
- "These expensive,
these is red bottoms,

1263
00:49:23,546 --> 00:49:25,048
these is bloody shoes!"

1264
00:49:25,173 --> 00:49:26,549
- Success begets success.

1265
00:49:26,675 --> 00:49:28,259
- I don't want to do math!
- 100 thou--

1266
00:49:28,385 --> 00:49:30,053
- As the size of the audience
grows...

1267
00:49:30,178 --> 00:49:31,721
- Hug me. Oh! There he is!

1268
00:49:31,846 --> 00:49:33,598
- What's up?
AKA, your boy, Ice Cube.

1269
00:49:33,723 --> 00:49:35,350
- You know,
that makes it easier

1270
00:49:35,433 --> 00:49:36,976
to bring in
higher profile celebrities.

1271
00:49:37,060 --> 00:49:38,937
- HQ is live.
- HQ is always live.

1272
00:49:39,062 --> 00:49:40,397
- I remember when The Rock
was on there.

1273
00:49:40,522 --> 00:49:41,523
- The Rock hosting.

1274
00:49:41,606 --> 00:49:43,108
- Maybe I can give you

1275
00:49:43,233 --> 00:49:44,442
some pointers? How 'bout that?
- Yeah, okay.

1276
00:49:44,567 --> 00:49:45,443
I would love some pointers.

1277
00:49:45,568 --> 00:49:47,112
- Russ knows how to

1278
00:49:47,237 --> 00:49:48,571
craft a narrative
that breaks through the media,

1279
00:49:48,697 --> 00:49:50,407
that gets people excited,

1280
00:49:50,490 --> 00:49:52,033
that gives them something
to talk about.

1281
00:49:52,117 --> 00:49:54,244
- The Rock tweeted
you should catch him on HQ.

1282
00:49:54,327 --> 00:49:56,621
- Cheers to HQ Trivia.
We're gonna have a blast

1283
00:49:56,746 --> 00:49:59,290
tomorrow--$300,000.

1284
00:49:59,416 --> 00:50:01,584
- That ended up being...

1285
00:50:01,668 --> 00:50:03,795
two million people plus.

1286
00:50:03,920 --> 00:50:07,549
[background noise,
indistinct chatter]

1287
00:50:07,632 --> 00:50:10,510
- The morale in the office
was really, really high.

1288
00:50:10,593 --> 00:50:11,636
- Can we get some mustard
for Danny DeVito

1289
00:50:11,761 --> 00:50:13,096
for cryin' out loud?

1290
00:50:13,221 --> 00:50:14,848
- Danny DeVito,
he was asking the engineers

1291
00:50:14,931 --> 00:50:17,684
all these questions
about how HQ worked.

1292
00:50:17,767 --> 00:50:21,104
- We were hiring engineers,
writers,

1293
00:50:21,229 --> 00:50:24,190
and they had moved
into a new office.

1294
00:50:24,274 --> 00:50:26,609
[applause]

1295
00:50:26,693 --> 00:50:29,446
It just felt like
we were rapidly expanding.

1296
00:50:29,571 --> 00:50:31,156
- That's a wrap, Scott.
This is live, Scott.

1297
00:50:31,281 --> 00:50:32,449
Go with it.

1298
00:50:32,532 --> 00:50:35,243
[folksy music]

1299
00:50:35,326 --> 00:50:38,455
- Russ was building
international markets,

1300
00:50:38,538 --> 00:50:40,457
launching a German HQ.

1301
00:50:40,540 --> 00:50:43,585
- [speaking in German]

1302
00:50:43,668 --> 00:50:46,087
- An Australia HQ.
- So just think of me

1303
00:50:46,171 --> 00:50:47,672
as your little
Australian Dumbledore.

1304
00:50:47,797 --> 00:50:49,799
- A UK HQ...
- I'm Shazza Carpenter,

1305
00:50:49,924 --> 00:50:52,927
your quality quizzer,
and this is HQ Trivia.

1306
00:50:53,553 --> 00:50:54,846
- Russ came to me, he said,

1307
00:50:54,971 --> 00:50:57,140
"Sharon I see you in
'Cosmopolitan,'

1308
00:50:57,223 --> 00:51:00,143
I see you on the cover of this
magazine, this newspaper,"

1309
00:51:00,268 --> 00:51:01,811
and I'm thinking okay, Russ,

1310
00:51:01,895 --> 00:51:03,730
like calm down
a little bit, I don't know,

1311
00:51:03,813 --> 00:51:06,483
is it really gonna
be like that?

1312
00:51:07,192 --> 00:51:08,234
But you know what?

1313
00:51:08,318 --> 00:51:10,612
He was absolutely right.

1314
00:51:10,695 --> 00:51:12,989
I've been involved with
a lot of different shows,

1315
00:51:13,114 --> 00:51:17,827
big networks, but I had never
seen this level of fandom.

1316
00:51:17,911 --> 00:51:19,996
[crowd cheering, screaming]

1317
00:51:20,080 --> 00:51:21,581
- Damn, H-cuties!

1318
00:51:21,664 --> 00:51:24,042
We're back at it again.

1319
00:51:24,167 --> 00:51:25,752
- In my wildest dreams,

1320
00:51:25,835 --> 00:51:27,504
I never thought
for a second...

1321
00:51:27,629 --> 00:51:29,381
[all screaming]

1322
00:51:29,506 --> 00:51:32,175
HQ would become this huge.

1323
00:51:34,177 --> 00:51:38,306
To see the game grow
in a matter of months

1324
00:51:38,390 --> 00:51:41,643
to 2.3 million live players...

1325
00:51:41,726 --> 00:51:43,269
- What a crazy game, guys.

1326
00:51:43,353 --> 00:51:44,813
- Was just mind-blowing.

1327
00:51:44,896 --> 00:51:47,857
- We started with
2.3 million--a record.

1328
00:51:47,941 --> 00:51:49,442
And we're gonna come back

1329
00:51:49,526 --> 00:51:50,819
and try to do it again
tomorrow.

1330
00:51:50,902 --> 00:51:53,029
Yeah, that's right.
Tomorrow.

1331
00:51:54,864 --> 00:51:56,783
- The turnout was
like too good for us

1332
00:51:56,866 --> 00:51:59,619
because what Colin
had explained as, you know,

1333
00:51:59,703 --> 00:52:02,122
the engineering mind
behind the whole process

1334
00:52:02,205 --> 00:52:04,916
is you want it to slowly build

1335
00:52:05,041 --> 00:52:08,086
because the app is not ready
to work

1336
00:52:08,169 --> 00:52:09,504
with too many people on it.

1337
00:52:09,587 --> 00:52:11,506
- Colin had a sense of like

1338
00:52:11,589 --> 00:52:12,924
we're not going
in the right direction.

1339
00:52:13,049 --> 00:52:14,509
This party
isn't gonna end well.

1340
00:52:14,592 --> 00:52:16,553
It can't just be
more bigger prizes

1341
00:52:16,678 --> 00:52:18,972
and a bigger
and bigger spectacle.

1342
00:52:19,055 --> 00:52:22,642
The company needs to be more
than just those things,

1343
00:52:22,726 --> 00:52:27,439
and I think he's frustrated
that, you know,

1344
00:52:27,564 --> 00:52:31,359
Russ wasn't, um...
attuned to that.

1345
00:52:31,443 --> 00:52:33,319
[exciting music]

1346
00:52:33,403 --> 00:52:35,572
- We are back live.
We are in Times Square.

1347
00:52:35,655 --> 00:52:38,450
Midnight is almost here.

1348
00:52:38,575 --> 00:52:39,993
- Okay, listen, I love games

1349
00:52:40,076 --> 00:52:41,745
and there's this live
model trivia game

1350
00:52:41,828 --> 00:52:43,830
that has taken American
by storm.

1351
00:52:43,913 --> 00:52:45,790
Hi Scott.
- Hi Jenny.

1352
00:52:45,874 --> 00:52:47,834
HQ Trivia is the only live game
show you play on your phone.

1353
00:52:47,917 --> 00:52:49,461
- Oh my God, I wanna play.

1354
00:52:49,586 --> 00:52:51,671
- Okay, who has never hosted
"New Year's Rockin' Eve"--

1355
00:52:51,755 --> 00:52:53,923
Jimmy Kimmel, Regis Philbin,
or George Carlin?

1356
00:52:54,049 --> 00:52:55,842
The plan was we go live
at midnight,

1357
00:52:55,925 --> 00:52:57,844
this will be our big
New Year's Eve show.

1358
00:52:57,927 --> 00:52:59,387
- I know this one.
- It was the most money

1359
00:52:59,471 --> 00:53:00,805
we'd ever given out.
Ry, what's your answer?

1360
00:53:00,930 --> 00:53:02,432
- I would say Kimmel.

1361
00:53:02,557 --> 00:53:04,809
- I was up in Times Square...
Ryan is our big winner!

1362
00:53:04,934 --> 00:53:06,519
Had to do the promo...
- Thank you so much.

1363
00:53:06,603 --> 00:53:08,480
- Thank you, happy New Year,
in the car,

1364
00:53:08,605 --> 00:53:12,108
down to the studio in Soho,
rush and get in there you know,

1365
00:53:12,233 --> 00:53:14,986
five minutes to midnight,
we're ready.

1366
00:53:15,111 --> 00:53:16,780
And we go live.

1367
00:53:16,863 --> 00:53:18,782
Can you believe this year's
over already?

1368
00:53:18,907 --> 00:53:23,161
I feel like it's only been
365 days and 26--

1369
00:53:23,286 --> 00:53:26,206
And it crashes.

1370
00:53:27,207 --> 00:53:28,667
I don't know, I think
they might have expected

1371
00:53:28,792 --> 00:53:30,502
maybe 500,000,
and a million showed up

1372
00:53:30,627 --> 00:53:32,796
and the whole thing
just, you know...

1373
00:53:32,879 --> 00:53:34,172
- You have had some glitches.

1374
00:53:34,297 --> 00:53:35,882
Some users have
complained about that.

1375
00:53:35,965 --> 00:53:38,134
- We are going through
some growing pains.

1376
00:53:38,218 --> 00:53:39,636
- What are we doing
about the glitches?

1377
00:53:39,719 --> 00:53:41,346
- Right, well...
- It's frustrating, Rus,

1378
00:53:41,471 --> 00:53:42,597
the glitches.

1379
00:53:42,681 --> 00:53:45,809
[overlapping yelling]

1380
00:53:45,892 --> 00:53:50,855
- Glitches in HQ appeared
in many different forms.

1381
00:53:50,980 --> 00:53:54,651
The freezing, sudden
disconnection from the game.

1382
00:53:54,776 --> 00:53:58,905
- What is the prime--
[garbled speech]

1383
00:53:58,988 --> 00:54:01,491
- An error message that would
appear on the screen.

1384
00:54:01,574 --> 00:54:03,243
[laughs]

1385
00:54:03,326 --> 00:54:05,245
- People would always like
meme Scott Rogowsky's face

1386
00:54:05,328 --> 00:54:06,454
all like muddled up.

1387
00:54:06,538 --> 00:54:07,914
- It just got so popular

1388
00:54:07,997 --> 00:54:09,624
and that might be
a part of the reason

1389
00:54:09,708 --> 00:54:10,834
why the game
was always crashing.

1390
00:54:10,917 --> 00:54:12,168
- Would you believe it?

1391
00:54:12,252 --> 00:54:13,712
- Once it got popular,
it seemed like

1392
00:54:13,837 --> 00:54:16,214
we weren't able
to add any new features.

1393
00:54:16,339 --> 00:54:18,383
All the engineers had
to immediately switch

1394
00:54:18,508 --> 00:54:19,718
over to fixing
all the problems,

1395
00:54:19,843 --> 00:54:21,678
rather than figuring out

1396
00:54:21,803 --> 00:54:24,639
how to put new features
into the game.

1397
00:54:24,723 --> 00:54:26,683
- Colin
was just focusing on

1398
00:54:26,766 --> 00:54:28,309
making sure the servers
didn't break down.

1399
00:54:28,393 --> 00:54:30,812
Like making sure the technical
side of the app worked.

1400
00:54:30,895 --> 00:54:33,106
And so everything else
was really on Rus.

1401
00:54:33,189 --> 00:54:35,525
- Our engineering team,
every day

1402
00:54:35,608 --> 00:54:37,652
they're working on
making the servers better

1403
00:54:37,736 --> 00:54:40,321
and more reliable,
and the focus really is

1404
00:54:40,405 --> 00:54:42,657
on delivering the best
possible experience.

1405
00:54:45,493 --> 00:54:49,205
- Aah!

1406
00:54:53,043 --> 00:54:56,755
Oh, my God!
Oh, my God!

1407
00:54:56,880 --> 00:55:00,383
[overlapping chatter]
Oh, my God!

1408
00:55:00,508 --> 00:55:03,386
I won $11.30.

1409
00:55:03,511 --> 00:55:05,013
I won $11!

1410
00:55:05,096 --> 00:55:07,140
I don't remember the questions,
except for the last one.

1411
00:55:07,223 --> 00:55:09,059
- The final question
of the day...

1412
00:55:09,184 --> 00:55:12,562
- Who composed the startup
music for Windows 95?

1413
00:55:12,645 --> 00:55:16,566
The answer was...

1414
00:55:16,649 --> 00:55:18,693
wait, now
I can't even remember.

1415
00:55:23,239 --> 00:55:24,491
Oh my God.

1416
00:55:24,574 --> 00:55:26,659
[chime]
Roxy Music.

1417
00:55:26,743 --> 00:55:28,203
Which is what I guessed.

1418
00:55:28,286 --> 00:55:31,664
- And you got some winners,
baby, yeah!

1419
00:55:31,748 --> 00:55:33,375
177 of ya.

1420
00:55:33,458 --> 00:55:35,794
- I just really
couldn't believe it.

1421
00:55:35,919 --> 00:55:37,796
I was in shock.

1422
00:55:37,921 --> 00:55:40,215
And my friends Tweeted
the clip

1423
00:55:40,298 --> 00:55:42,050
@ScottRogowsky.

1424
00:55:46,721 --> 00:55:48,682
And I basically, like,
was the internet.

1425
00:55:48,765 --> 00:55:51,267
- This woman's response
to an $11 win

1426
00:55:51,351 --> 00:55:53,478
has gone viral.

1427
00:55:53,603 --> 00:55:56,439
- Joy there from Lauren May.
Worth every action.

1428
00:55:56,523 --> 00:55:59,484
- People I hadn't talked to
since elementary school,

1429
00:55:59,609 --> 00:56:01,945
reaching out to say like hi.

1430
00:56:02,070 --> 00:56:03,738
- So many people are jealous.

1431
00:56:03,822 --> 00:56:05,490
They'd love to be that excited
about anything in their life.

1432
00:56:05,573 --> 00:56:07,075
- I wasn't this version
of myself

1433
00:56:07,158 --> 00:56:10,120
that I was super proud of.
but then...

1434
00:56:10,245 --> 00:56:12,288
- From San Francisco,
California,

1435
00:56:12,414 --> 00:56:14,124
please welcome Lauren May.

1436
00:56:15,583 --> 00:56:17,794
I was like okay, well, if
I can get to the "Ellen" show

1437
00:56:17,919 --> 00:56:19,713
after all this,
it will have been worth it.

1438
00:56:19,796 --> 00:56:22,424
- Okay, so $11.30?
- Correct.

1439
00:56:22,507 --> 00:56:23,883
- Did you spend the money yet?

1440
00:56:23,967 --> 00:56:25,343
- Well, so I learned

1441
00:56:25,468 --> 00:56:28,138
after I became viral
the most comment--

1442
00:56:28,221 --> 00:56:29,806
I try not to read
the comments

1443
00:56:29,931 --> 00:56:31,641
'cause, you know, people
tell you not to do that,

1444
00:56:31,725 --> 00:56:33,143
but a lot of the comments
were saying girl

1445
00:56:33,226 --> 00:56:35,311
you don't even know
you can't get that money.

1446
00:56:35,395 --> 00:56:37,022
People were saying
this poor girl

1447
00:56:37,147 --> 00:56:40,150
doesn't even know
she's not gonna get $11.

1448
00:56:40,275 --> 00:56:42,944
Like after all's said and done,
she actually gets nothing.

1449
00:56:43,028 --> 00:56:44,863
You actually
can't cash out of HQ

1450
00:56:44,988 --> 00:56:47,991
until you have $20,
which I don't have.

1451
00:56:48,116 --> 00:56:50,702
I am currently sitting on
a whopping nothing.

1452
00:56:50,827 --> 00:56:52,245
- Oh no.

1453
00:56:52,328 --> 00:56:53,496
- You can't cash out

1454
00:56:53,621 --> 00:56:55,373
till you win $20
and then you only have 90 days.

1455
00:56:55,498 --> 00:56:56,791
Why--why that complexity?

1456
00:56:56,875 --> 00:56:58,168
- People are winning.

1457
00:56:58,251 --> 00:57:00,003
It is it is
an attainable prize.

1458
00:57:00,128 --> 00:57:02,589
Lauren May in that reaction
video, she was ecstatic

1459
00:57:02,672 --> 00:57:04,132
and it goes to show

1460
00:57:04,215 --> 00:57:06,051
that this is really not
so much about the money,

1461
00:57:06,176 --> 00:57:08,845
it's about the thirst
for knowledge and...

1462
00:57:08,928 --> 00:57:10,180
- Rus made some comment about,

1463
00:57:10,305 --> 00:57:13,224
"And people like Lauren,
they're so excited

1464
00:57:13,350 --> 00:57:16,019
it's not even about the money."

1465
00:57:16,144 --> 00:57:20,231
Which is true, but I also
got to go on "Ellen."

1466
00:57:20,357 --> 00:57:22,275
Most people who weren't
able to cash out

1467
00:57:22,359 --> 00:57:26,196
didn't also get this incredible
thing that happened to them.

1468
00:57:26,279 --> 00:57:30,867
And I could see how they
would like their $11.30.

1469
00:57:33,536 --> 00:57:36,039
- The way technology firms
approach their operations

1470
00:57:36,164 --> 00:57:39,167
is ready, fire, aim.

1471
00:57:42,128 --> 00:57:44,047
And if there's a little
collateral damage,

1472
00:57:44,172 --> 00:57:46,383
you know, so be it.

1473
00:57:48,468 --> 00:57:50,553
If you in fact can
communicate or cement

1474
00:57:50,679 --> 00:57:52,389
the perception that
you're growing faster

1475
00:57:52,514 --> 00:57:56,309
than anyone in your category,
you attract more capital,

1476
00:57:56,393 --> 00:58:00,105
financial and human capital,
which creates more growth

1477
00:58:00,230 --> 00:58:02,315
which creates more capital,
more value,

1478
00:58:02,399 --> 00:58:04,442
and you start
that upward spiral.

1479
00:58:05,276 --> 00:58:07,570
- Do it one more time,
do it one more time.

1480
00:58:07,696 --> 00:58:09,239
[gong echoes]

1481
00:58:09,364 --> 00:58:11,408
- Million of you
live in the game.

1482
00:58:11,491 --> 00:58:13,702
- We had a milestone of getting
a million players in the game

1483
00:58:13,785 --> 00:58:15,120
and then we had a milestone

1484
00:58:15,245 --> 00:58:16,621
of getting two million players
in the game.

1485
00:58:16,746 --> 00:58:18,415
- Two million plus of you.

1486
00:58:18,498 --> 00:58:22,585
- So to get to three million
was the next milestone.

1487
00:58:24,754 --> 00:58:28,091
Rus bought
a giant champagne bottle.

1488
00:58:28,216 --> 00:58:31,469
- It was probably like at least
half my body length.

1489
00:58:31,594 --> 00:58:32,971
- And he had a sign that said
you know,

1490
00:58:33,096 --> 00:58:34,764
break in case of three
million.

1491
00:58:34,889 --> 00:58:37,100
And we just expect that
we get there the next week.

1492
00:58:37,225 --> 00:58:39,019
I mean, this is
this is the hubris,

1493
00:58:39,102 --> 00:58:41,980
this is the...

1494
00:58:42,105 --> 00:58:44,774
this is the great symbol
of the Greek tragedy

1495
00:58:44,858 --> 00:58:49,612
that is HQ is this, you know,
magnum bottle of champagne.

1496
00:58:49,696 --> 00:58:52,282
- We have over 1.5 million
of you now, live.

1497
00:58:52,365 --> 00:58:54,617
1.9 million players
still watching.

1498
00:58:54,743 --> 00:58:56,327
2.3 million--a record!

1499
00:58:56,453 --> 00:58:58,913
We know that you can have
too much of a good thing.

1500
00:58:58,997 --> 00:59:01,207
- HQ Trivia.
- HQ Trivia.

1501
00:59:01,291 --> 00:59:02,709
- Do you think you're going

1502
00:59:02,792 --> 00:59:04,294
to put Jeopardy!
out of business?

1503
00:59:04,419 --> 00:59:07,255
- And tonight, a trivia
sensation, HQ...

1504
00:59:07,339 --> 00:59:10,258
- I mean if you went to
a Michelin star restaurant

1505
00:59:10,342 --> 00:59:12,177
every night,
had a five-course meal

1506
00:59:12,302 --> 00:59:14,054
by the best chef
in the world...

1507
00:59:14,137 --> 00:59:16,222
It's Monday night!
It is Tuesday.

1508
00:59:16,306 --> 00:59:18,183
It is Wednesday.
Thanksgiving is Thursday.

1509
00:59:18,308 --> 00:59:20,310
Friday night...Saturday.
Happy Sunday.

1510
00:59:20,393 --> 00:59:21,895
Eventually you'd get
sick of it.

1511
00:59:21,978 --> 00:59:23,730
- What day is it?

1512
00:59:23,813 --> 00:59:25,523
- Monday.
It's Monday.

1513
00:59:30,195 --> 00:59:33,656
- I would not say that a
majority of HQ players

1514
00:59:33,782 --> 00:59:35,200
are game show fans.

1515
00:59:35,325 --> 00:59:39,120
So because of that,
boredom can quickly set in.

1516
00:59:42,665 --> 00:59:45,669
I started seeing those
signs myself

1517
00:59:45,752 --> 00:59:50,173
from interacting with other
HQ users on social media.

1518
00:59:50,298 --> 00:59:52,008
People starting to express

1519
00:59:52,092 --> 00:59:54,844
that they're getting bored
of the game.

1520
00:59:54,928 --> 00:59:58,515
- There was a few other apps
that had very similar premise.

1521
00:59:58,598 --> 01:00:02,018
- The Q prides itself on its
ability to go live anywhere.

1522
01:00:02,102 --> 01:00:03,436
- And we would watch
and be like this

1523
01:00:03,520 --> 01:00:05,146
is not as good as HQ,
you know.

1524
01:00:05,230 --> 01:00:07,065
- [speaking language]

1525
01:00:07,190 --> 01:00:08,775
- Question number one:

1526
01:00:08,858 --> 01:00:12,862
- You had HQ imitators coming
out of India and Thailand.

1527
01:00:12,987 --> 01:00:14,447
- The question
on everyone's mind

1528
01:00:14,531 --> 01:00:17,951
was when will Facebook
copy this and they did.

1529
01:00:18,034 --> 01:00:19,369
- Welcome to "Confetti."

1530
01:00:19,494 --> 01:00:20,829
I'm gonna ask you 13
questions.

1531
01:00:20,912 --> 01:00:22,080
They get harder as we go.

1532
01:00:22,205 --> 01:00:25,041
Let's get ready
to confetti!

1533
01:00:26,668 --> 01:00:28,712
- I mean, every company and
every CEO faces the same thing,

1534
01:00:28,837 --> 01:00:32,215
like the hardest thing
is coming up with a good idea.

1535
01:00:32,298 --> 01:00:34,384
The next hardest thing
is protecting it.

1536
01:00:34,509 --> 01:00:37,137
A lot of companies
continually innovate, right?

1537
01:00:37,220 --> 01:00:39,472
The next iPhone will be better
than this one.

1538
01:00:39,556 --> 01:00:41,558
That's the challenge
that every company faces

1539
01:00:41,683 --> 01:00:43,935
from a consumer who
constantly asks one question,

1540
01:00:44,019 --> 01:00:46,604
that is what have you done
for me lately?

1541
01:00:46,730 --> 01:00:48,064
- Say cheese!

1542
01:00:48,189 --> 01:00:50,358
Hello, H-cuties!
Happy Monday.

1543
01:00:50,442 --> 01:00:54,070
HQ is, you know,
really hitting the peak,

1544
01:00:54,154 --> 01:00:56,531
that's when the numbers
started declining

1545
01:00:56,614 --> 01:00:58,742
and that's when
the cracks started showing.

1546
01:01:00,243 --> 01:01:03,163
April, you know,
it started to go down.

1547
01:01:03,246 --> 01:01:05,248
May, really started
to go down.

1548
01:01:05,331 --> 01:01:07,125
The penultimate question,
Elmo--

1549
01:01:07,250 --> 01:01:09,044
know what that means?
- No.

1550
01:01:09,127 --> 01:01:12,255
- July to August, seeing us
start to drop below a million.

1551
01:01:12,380 --> 01:01:15,216
- I dunno! We did lose
about half of you there.

1552
01:01:15,300 --> 01:01:17,802
- Yeah, looking at the top
right and seeing 999.

1553
01:01:17,927 --> 01:01:19,679
I'm like, hmm, okay.

1554
01:01:19,763 --> 01:01:21,723
- 600,000! 400,000!

1555
01:01:21,806 --> 01:01:23,767
300,000!

1556
01:01:23,850 --> 01:01:25,477
- How do you
regain that peak moment

1557
01:01:25,602 --> 01:01:27,354
and do you need
to regain that moment?

1558
01:01:27,437 --> 01:01:29,022
- What we're proud of is that

1559
01:01:29,105 --> 01:01:30,940
we're able to maintain
this core community

1560
01:01:31,024 --> 01:01:32,525
and core player base

1561
01:01:32,609 --> 01:01:35,862
that engages by the hundreds
of thousands every day.

1562
01:01:35,945 --> 01:01:38,615
- A million people
is a sexy number.

1563
01:01:38,698 --> 01:01:42,327
That's what enabled HQ to get
those $15 million

1564
01:01:42,452 --> 01:01:44,496
in brand deals and ads sold.

1565
01:01:44,621 --> 01:01:47,415
You don't get those deals
if numbers are going down.

1566
01:01:47,499 --> 01:01:50,377
- Yeah, I know, everyone's
kinda on vacation.

1567
01:01:50,460 --> 01:01:52,962
You're here, you're doing it.

1568
01:01:53,088 --> 01:01:54,756
We're doin' it.
We're doin' it up.

1569
01:01:54,839 --> 01:01:56,174
We're doin' it up right!

1570
01:01:56,299 --> 01:02:01,388
- Ughh...it was frustrating
and-and also like

1571
01:02:01,471 --> 01:02:03,932
just basically like trying
to figure out what--

1572
01:02:04,015 --> 01:02:05,600
where is it going wrong?

1573
01:02:05,684 --> 01:02:09,187
- This is really not what
I was not expecting.

1574
01:02:09,312 --> 01:02:10,939
- Yeah, I mean so I think
the obvious thing

1575
01:02:11,022 --> 01:02:12,774
that Rus could've tried...

1576
01:02:12,857 --> 01:02:14,651
- Things that would've nice
if it had come our earlier.

1577
01:02:14,776 --> 01:02:17,028
- What if they did, I don't
know, just pop culture trivia?

1578
01:02:17,153 --> 01:02:19,698
- New game play elements.
- Geography.

1579
01:02:19,823 --> 01:02:22,534
- Points that roll over that
accumulate on a leader board

1580
01:02:22,659 --> 01:02:24,327
or a profile.
- Make it so you can still

1581
01:02:24,411 --> 01:02:26,371
answer questions
after you got outta the game.

1582
01:02:26,496 --> 01:02:27,831
- There's no shortage
of ideas,

1583
01:02:27,956 --> 01:02:29,666
there were brilliant people
working at HQ

1584
01:02:29,791 --> 01:02:32,335
but they couldn't get
their work done.

1585
01:02:32,460 --> 01:02:35,255
They could not execute because
Rus wasn't allowing them to.

1586
01:02:35,338 --> 01:02:36,923
You know, every time
someone had an idea

1587
01:02:37,007 --> 01:02:38,842
or a thing
let's try this, no.

1588
01:02:40,010 --> 01:02:43,221
- Rus was afraid of tampering
with the formula.

1589
01:02:52,564 --> 01:02:55,358
- You all know, of course,
The Dab,

1590
01:02:55,442 --> 01:02:57,193
the dance move featuring
a raised arm.

1591
01:02:57,277 --> 01:02:59,863
Rappers, football players,
even Hillary Clinton Dab.

1592
01:02:59,988 --> 01:03:01,656
- Now we're talkin'.

1593
01:03:01,740 --> 01:03:03,408
- Things were really breaking
down behind the scenes

1594
01:03:03,533 --> 01:03:05,869
and a lot of it stemmed
from this divide

1595
01:03:05,952 --> 01:03:09,539
between Rus and Colin into what
kind of company this was.

1596
01:03:10,540 --> 01:03:12,292
- Rus and Colin
did have different visions

1597
01:03:12,375 --> 01:03:13,793
for the company.

1598
01:03:13,877 --> 01:03:16,629
Rus was all about
blowing up HQ Trivia

1599
01:03:16,713 --> 01:03:20,383
into massive thing, right,
like let's get bigger prizes,

1600
01:03:20,508 --> 01:03:22,761
let's get bigger
celebrities to host

1601
01:03:22,844 --> 01:03:24,554
and that's the future of HQ,

1602
01:03:24,679 --> 01:03:28,224
we're gonna build this
into a massive show.

1603
01:03:28,350 --> 01:03:30,226
- If we can get
millions of people

1604
01:03:30,352 --> 01:03:34,647
to engage for 15 minutes,
7 days a week,

1605
01:03:34,731 --> 01:03:37,859
that that's-hat's
incredibly powerful.

1606
01:03:37,942 --> 01:03:40,487
- And my understanding
from Colin was

1607
01:03:40,570 --> 01:03:42,072
we need to build a platform

1608
01:03:42,197 --> 01:03:44,699
with a number
of different game shows going.

1609
01:03:44,783 --> 01:03:47,744
We're not gonna put all
of our eggs in in one basket.

1610
01:03:47,869 --> 01:03:52,165
And that was a pretty
dramatic difference of opinion

1611
01:03:52,248 --> 01:03:53,583
at that stage
of the company

1612
01:03:53,667 --> 01:03:55,251
because you only have
so much money.

1613
01:03:55,335 --> 01:03:59,422
You can choose to try
and support the main game

1614
01:03:59,547 --> 01:04:01,383
or you can chose to try
and build new games,

1615
01:04:01,466 --> 01:04:03,176
but you can't really do both.

1616
01:04:09,265 --> 01:04:11,685
[uneasy music]

1617
01:04:11,768 --> 01:04:13,436
[laughter]

1618
01:04:13,520 --> 01:04:17,273
- Nothing was getting done.
I mean, HQ was this patient

1619
01:04:17,399 --> 01:04:18,942
on the operating table
bleeding out

1620
01:04:19,025 --> 01:04:20,944
and there's two doctors
standing over the body

1621
01:04:21,027 --> 01:04:23,071
arguing with each other,
and the patient's dying.

1622
01:04:23,154 --> 01:04:24,948
We were in a total stasis

1623
01:04:25,031 --> 01:04:28,118
and at the same time
hemorrhaging followers.

1624
01:04:28,201 --> 01:04:31,037
- It's a small office so people
are talking to each other.

1625
01:04:31,121 --> 01:04:33,456
They're worried, right,
like is this going to exist,

1626
01:04:33,581 --> 01:04:35,542
am I going to have a job?

1627
01:04:35,625 --> 01:04:37,836
- I was living, breathing,
and sleeping HQ

1628
01:04:37,961 --> 01:04:39,337
literally to the point

1629
01:04:39,462 --> 01:04:42,132
where I was not sleeping
because of HQ.

1630
01:04:42,215 --> 01:04:46,302
[somber music]

1631
01:04:46,386 --> 01:04:50,390
I mean someone had to, you
know, raise the alarm here.

1632
01:04:51,599 --> 01:04:54,728
And that ended up being me.

1633
01:04:55,645 --> 01:04:58,314
That's when I called the board
members

1634
01:04:58,398 --> 01:05:00,066
and the main investors.

1635
01:05:01,067 --> 01:05:04,446
- The board, which is small,
there's only four people

1636
01:05:04,529 --> 01:05:08,324
including both co-founders,
starts talking,

1637
01:05:08,450 --> 01:05:12,203
hey should Colin
be the CEO instead of Rus?

1638
01:05:14,330 --> 01:05:16,750
- Colin as CEO,

1639
01:05:16,833 --> 01:05:19,169
and for us
it was anyone but Colin.

1640
01:05:19,294 --> 01:05:23,173
♪ ♪

1641
01:05:23,298 --> 01:05:26,217
- Shortly, if not immediately
after, the conversation,

1642
01:05:26,343 --> 01:05:31,056
I got a tip that there had
been a formal complaint filed

1643
01:05:31,181 --> 01:05:33,683
by an HQ employee.

1644
01:05:34,768 --> 01:05:38,521
- This woman had a complaint
against Colin.

1645
01:05:38,646 --> 01:05:40,315
I don't believe
it was sexual in nature,

1646
01:05:40,398 --> 01:05:44,110
it was just like a sort of like
the way she was being treated.

1647
01:05:44,194 --> 01:05:46,863
And she brought that up to Rus

1648
01:05:46,946 --> 01:05:49,240
and from what I understand
the general sentiment

1649
01:05:49,324 --> 01:05:52,952
is that Rus kinda used
that against Colin

1650
01:05:53,036 --> 01:05:58,541
as ammo to kinda push away
the whole Colin as CEO notion.

1651
01:06:01,252 --> 01:06:07,467
- I had seen messages
between him and a friend

1652
01:06:07,550 --> 01:06:11,554
saying I don't trust Rus
anymore,

1653
01:06:11,638 --> 01:06:12,847
I feel like Rus is the one

1654
01:06:12,931 --> 01:06:15,725
who's orchestrating
this whole thing.

1655
01:06:44,170 --> 01:06:45,797
- The board investigated

1656
01:06:45,922 --> 01:06:49,592
and they didn't find anything
egregious about what he did.

1657
01:06:58,977 --> 01:07:00,687
- The president took time
today to meet with

1658
01:07:00,770 --> 01:07:02,856
the rap star and front man
Kanye West,

1659
01:07:02,939 --> 01:07:04,691
it was a rather bizarre scene.

1660
01:07:04,774 --> 01:07:06,985
- I couldn't even watch it.
I had to turn

1661
01:07:07,110 --> 01:07:08,403
the television off.

1662
01:07:08,486 --> 01:07:10,447
- Around that time
into the summer

1663
01:07:10,572 --> 01:07:14,117
Rus calls me into boardroom
one day

1664
01:07:14,242 --> 01:07:20,540
and tells me he has a big idea
and at this point I was like

1665
01:07:20,623 --> 01:07:22,417
I need to start
recording this guy

1666
01:07:22,500 --> 01:07:24,127
so I can like pin him
on what he says

1667
01:07:24,210 --> 01:07:27,839
'cause he just there's
there's he's so slippery.

1668
01:07:49,235 --> 01:07:51,988
- I mean it was like the most
out of left field thing

1669
01:07:52,072 --> 01:07:53,490
I'd ever heard.

1670
01:07:53,615 --> 01:07:55,575
His big pitch was no, no
this is gonna be great

1671
01:07:55,658 --> 01:07:57,160
'cause you're the host
and the CEO

1672
01:07:57,285 --> 01:08:00,080
and we can hire a camera crew
to follow you around,

1673
01:08:00,163 --> 01:08:01,664
make it a reality show.

1674
01:08:08,046 --> 01:08:09,464
- You know talking
to the audience

1675
01:08:09,547 --> 01:08:10,924
and saying like what tie
should I wear

1676
01:08:11,007 --> 01:08:12,634
to the investor
meeting today,

1677
01:08:12,717 --> 01:08:14,678
should it be the blue one
or the black one

1678
01:08:14,803 --> 01:08:16,554
and be like you can get
interactive feedback.

1679
01:08:27,774 --> 01:08:29,734
- You know,
I'm just like this is--

1680
01:08:37,367 --> 01:08:39,160
- It just seemed comical.

1681
01:08:39,244 --> 01:08:41,746
But he was just desperate
to figure something out.

1682
01:08:41,871 --> 01:08:45,417
To get someone else in there
other than Colin.

1683
01:08:57,387 --> 01:09:03,143
- And I left there thinking
okay like we're in trouble.

1684
01:09:03,226 --> 01:09:05,145
[sighs]

1685
01:09:05,228 --> 01:09:08,481
Yeah, and but then,
you know, I took that week

1686
01:09:08,565 --> 01:09:11,776
to really think
about the CEO thing.

1687
01:09:11,901 --> 01:09:14,904
I bought a book, CEO
for dummies kind of thing.

1688
01:09:15,030 --> 01:09:18,867
I did take some business school
classes at-at Hopkins.

1689
01:09:18,950 --> 01:09:22,579
I said I think people in the
office would respect me

1690
01:09:22,662 --> 01:09:24,122
and would-- you know,
they already did

1691
01:09:24,247 --> 01:09:26,041
so I would rally
everybody together,

1692
01:09:26,124 --> 01:09:28,084
say guys let's save this thing,
let's turn this around.

1693
01:09:30,045 --> 01:09:32,422
- Initially it seems crazy.

1694
01:09:32,505 --> 01:09:37,719
You're not really thinking
about the host being the CEO.

1695
01:09:39,054 --> 01:09:40,930
- So I wrapped my head around
and said okay you know what,

1696
01:09:41,056 --> 01:09:46,269
shoot like, you know, if not
me, who, if not now, when?

1697
01:09:46,394 --> 01:09:49,606
♪ ♪

1698
01:09:49,731 --> 01:09:52,317
I booked a flight
to San Francisco,

1699
01:09:52,442 --> 01:09:58,198
had a Power-point put together,
met with the investors.

1700
01:09:58,281 --> 01:10:01,618
And I said here's my pitch.

1701
01:10:04,245 --> 01:10:06,623
You know,
here's why Rus needs to go.

1702
01:10:06,706 --> 01:10:10,502
Here's why I don't think Colin
is the right fit as well.

1703
01:10:10,627 --> 01:10:12,128
Rus came to me with this idea,

1704
01:10:12,212 --> 01:10:13,880
I thought it was crazy
at first,

1705
01:10:13,963 --> 01:10:18,551
but now it might just be
our last hope here.

1706
01:10:18,635 --> 01:10:20,470
Jeremy thoughtfully
considered it

1707
01:10:20,553 --> 01:10:22,889
and he-he said thank you
for coming here,

1708
01:10:22,972 --> 01:10:26,559
thank you for meeting me,
and-and Rus wanted me in.

1709
01:10:28,228 --> 01:10:30,480
I kinda left thinking okay
this might happen,

1710
01:10:30,605 --> 01:10:33,441
this might happen.

1711
01:10:33,525 --> 01:10:39,072
And then about a week later
when they had the vote,

1712
01:10:39,155 --> 01:10:44,911
and, uh, they named Colin CEO

1713
01:10:44,994 --> 01:10:48,164
and to me, it was like well,
you know, again I tried.

1714
01:10:48,248 --> 01:10:49,916
You know, Colin, we'll see
what he can do.

1715
01:10:50,000 --> 01:10:52,168
Look, I mean,
he's a co-founder,

1716
01:10:52,293 --> 01:10:55,588
let's-let's anything's
better than Rus, right?

1717
01:10:58,216 --> 01:11:05,181
Colin now in his capacity
as CEO had the ability

1718
01:11:05,306 --> 01:11:08,601
to excommunicate Rus.

1719
01:11:08,685 --> 01:11:12,439
If I became CEO, that would be
my first order of business.

1720
01:11:12,522 --> 01:11:14,274
Give Rus that bottle
of champagne

1721
01:11:14,357 --> 01:11:17,819
and say here you go, man,
now please see yourself out

1722
01:11:17,902 --> 01:11:19,988
and never come back.

1723
01:11:21,322 --> 01:11:24,784
Unfortunately, that's not what
Colin did when he became CEO

1724
01:11:24,868 --> 01:11:27,370
and it caused all sorts
of other problems.

1725
01:11:27,495 --> 01:11:29,372
- We've had a hardware
restart.

1726
01:11:29,497 --> 01:11:31,750
- May have had an
instrumentation problem.

1727
01:11:31,875 --> 01:11:33,251
- Colin had a lot

1728
01:11:33,376 --> 01:11:35,045
of responsibilities
on his plate.

1729
01:11:35,128 --> 01:11:37,380
This company had really
started to stagnate.

1730
01:11:37,464 --> 01:11:41,426
Now it was really transitioning
into the second act.

1731
01:11:41,551 --> 01:11:43,636
He needed to come up with
what was HQ Trivia

1732
01:11:43,720 --> 01:11:47,098
going to be next, not
just what it already was.

1733
01:11:50,352 --> 01:11:53,897
- Colin opened it up to every
single employee

1734
01:11:54,022 --> 01:11:55,899
to come up with like
what they thought

1735
01:11:55,982 --> 01:11:58,234
would be
an exciting new show

1736
01:11:58,360 --> 01:12:00,904
and we literally
pitched it to them.

1737
01:12:00,987 --> 01:12:04,240
- Let's dive right in
and meet today's bachelor.

1738
01:12:04,366 --> 01:12:07,243
- There was an idea for there
to be a dating show,

1739
01:12:07,369 --> 01:12:08,411
a comedy show...

1740
01:12:08,495 --> 01:12:09,579
- Record high pollen count.

1741
01:12:09,662 --> 01:12:11,581
Who the fuck counts pollen?

1742
01:12:11,706 --> 01:12:14,250
- Where you could boo someone
that's not doing a good job.

1743
01:12:14,334 --> 01:12:15,585
♪ ♪

1744
01:12:15,669 --> 01:12:16,628
- Things started
to turn around

1745
01:12:16,753 --> 01:12:18,129
when Colin became CEO.

1746
01:12:18,254 --> 01:12:21,049
- He basically gave
everybody their autonomy.

1747
01:12:21,132 --> 01:12:24,052
Let them design and build.

1748
01:12:24,135 --> 01:12:25,887
- His platform was like,
listen to people here

1749
01:12:25,970 --> 01:12:28,264
and, like, take feedback
and work together

1750
01:12:28,390 --> 01:12:29,766
to make something happen.

1751
01:12:29,849 --> 01:12:31,267
♪ ♪

1752
01:12:31,351 --> 01:12:32,852
- Colin had put so much time
and effort

1753
01:12:32,936 --> 01:12:35,230
into creating HQ Words...

1754
01:12:35,313 --> 01:12:36,815
- It's time for HQ Words!

1755
01:12:36,898 --> 01:12:40,068
- The next game that was going
to be launched soon.

1756
01:12:40,151 --> 01:12:41,861
- We had balloons
in the office.

1757
01:12:41,945 --> 01:12:43,905
HQ Words, ready to go
with our new show.

1758
01:12:43,988 --> 01:12:47,951
- You could tell that Colin
was under a lot of stress.

1759
01:12:48,076 --> 01:12:52,080
He felt the responsibility
of keeping everyone employed

1760
01:12:52,163 --> 01:12:55,458
and making the investors
happy at the same time.

1761
01:13:01,923 --> 01:13:04,467
- He was working
day and night,

1762
01:13:04,551 --> 01:13:07,721
really grueling hours,

1763
01:13:07,804 --> 01:13:09,347
partly driven
by a creative desire

1764
01:13:09,472 --> 01:13:12,434
to accomplish something,
but, you know,

1765
01:13:12,517 --> 01:13:14,102
it was all weighing on him.

1766
01:13:15,854 --> 01:13:18,648
[soft music]

1767
01:13:18,773 --> 01:13:25,780
♪ ♪

1768
01:13:25,989 --> 01:13:28,158
- Let's now talk "Fortnite,"
shall we?

1769
01:13:28,283 --> 01:13:29,868
- This is one
of those viral games

1770
01:13:29,993 --> 01:13:31,745
that is literally
sucking productivity

1771
01:13:31,828 --> 01:13:33,997
out of schools,
out of workplaces.

1772
01:13:34,122 --> 01:13:36,207
You can forget trying to have
a conversation at home.

1773
01:13:36,332 --> 01:13:40,462
- Right before Christmas 2018,
HQ had their holiday party.

1774
01:13:40,545 --> 01:13:42,255
- I was hosting it.

1775
01:13:42,339 --> 01:13:44,632
I went and got
little lights on the table,

1776
01:13:44,716 --> 01:13:48,178
the décor for
the makeshift phone booth.

1777
01:13:48,303 --> 01:13:50,680
I was kinda, like,
mingling with everyone,

1778
01:13:50,805 --> 01:13:52,515
just making my rounds
the whole night,

1779
01:13:52,640 --> 01:13:54,768
making sure that everyone
was having a good time.

1780
01:13:54,851 --> 01:13:57,812
- I am Frosty the Host Man,
bringing you dough, man.

1781
01:13:57,896 --> 01:13:59,356
The elf of wealth...

1782
01:13:59,439 --> 01:14:03,276
- It was a really, really,
really nice party.

1783
01:14:03,360 --> 01:14:08,281
- At the Christmas party,
Colin was looking worn out.

1784
01:14:08,365 --> 01:14:10,200
He was, you know, taking
a break from drinking.

1785
01:14:10,283 --> 01:14:12,035
He felt he was
drinking too much.

1786
01:14:12,160 --> 01:14:14,829
It's probably hard to watch

1787
01:14:14,913 --> 01:14:18,041
all your co-workers
get obliterated.

1788
01:14:18,166 --> 01:14:20,877
Kinda was in a bit of a rush
to get outta there.

1789
01:14:21,002 --> 01:14:23,380
You know, he didn't
wanna be tempted.

1790
01:14:23,463 --> 01:14:26,216
- Colin comes up to me
and he says, "Hey V,

1791
01:14:26,299 --> 01:14:29,177
"I didn't wanna leave without
telling without thanking you.

1792
01:14:29,260 --> 01:14:31,388
"It seems like everyone's
having a good time.

1793
01:14:31,471 --> 01:14:34,307
And I just didn't wanna leave
without saying goodbye."

1794
01:14:34,391 --> 01:14:40,063
♪ ♪

1795
01:14:41,523 --> 01:14:44,275
- Good morning.
Periods of rain today.

1796
01:14:44,401 --> 01:14:46,069
Low clouds, 39,

1797
01:14:46,152 --> 01:14:48,196
with northeast winds of 15.
Feels more like...

1798
01:14:48,279 --> 01:14:50,073
- The weekend
after that party,

1799
01:14:50,156 --> 01:14:53,201
I got a text with an article
that had the headline

1800
01:14:53,284 --> 01:14:57,872
that said that the co-founder
of HQ had passed away.

1801
01:14:59,457 --> 01:15:00,959
- The co-founder
of one of the world's

1802
01:15:01,084 --> 01:15:03,086
most popular trivia games
has died.

1803
01:15:03,211 --> 01:15:06,673
An official tells CNN
that HQ Trivia CEO Colin Kroll

1804
01:15:06,756 --> 01:15:09,259
was found dead this morning
in New York.

1805
01:15:09,384 --> 01:15:11,594
- Colin Kroll, CEO of HQ,
dead at 34.

1806
01:15:11,678 --> 01:15:15,265
It's like, what?
Like, is this--is this a joke?

1807
01:15:15,348 --> 01:15:16,933
- You might not know his name,

1808
01:15:17,058 --> 01:15:18,810
but you probably
know his work.

1809
01:15:18,935 --> 01:15:21,771
He co-founded the viral game
HQ Trivia

1810
01:15:21,855 --> 01:15:23,398
and the video app Vine.

1811
01:15:23,481 --> 01:15:25,275
- Officers went
into Colin Kroll's apartment

1812
01:15:25,400 --> 01:15:27,027
early Sunday
after his girlfriend

1813
01:15:27,110 --> 01:15:28,570
requested a wellness check.

1814
01:15:28,653 --> 01:15:30,113
- Police say Kroll was found
unconscious

1815
01:15:30,238 --> 01:15:31,990
and unresponsive
in his bedroom.

1816
01:15:32,115 --> 01:15:33,450
- Then, like, other,
you know, texts

1817
01:15:33,575 --> 01:15:34,659
just started flooding in.

1818
01:15:34,784 --> 01:15:37,120
I was like, "Oh, my God."

1819
01:15:37,203 --> 01:15:38,496
I mean, it was--that was
just like--

1820
01:15:38,621 --> 01:15:39,706
it was totally surreal.

1821
01:15:39,789 --> 01:15:42,042
It was totally,
totally surreal.

1822
01:15:42,125 --> 01:15:49,341
♪ ♪

1823
01:15:51,343 --> 01:15:54,888
- I found out
about Colin's death on Twitter

1824
01:15:54,971 --> 01:15:57,849
and just being.
you know. dumbfounded.

1825
01:15:57,974 --> 01:16:00,977
♪ ♪

1826
01:16:01,061 --> 01:16:06,566
I remember kinda reaching out
to other colleagues and friends

1827
01:16:06,649 --> 01:16:09,486
and--and trying to learn
what had happened.

1828
01:16:09,569 --> 01:16:11,488
♪ ♪

1829
01:16:11,613 --> 01:16:12,989
- I always thought of him

1830
01:16:13,114 --> 01:16:16,701
as a surprisingly approachable,
normal person.

1831
01:16:16,826 --> 01:16:19,287
Just a single guy in New York

1832
01:16:19,371 --> 01:16:22,374
looking to hang out
with friends,

1833
01:16:22,499 --> 01:16:25,919
who happens to be responsible
for this company,

1834
01:16:26,002 --> 01:16:29,506
and just, you know,
it makes me realize

1835
01:16:29,631 --> 01:16:34,260
he was carrying a huge secret
around in plain sight.

1836
01:16:34,344 --> 01:16:37,180
- New York police found him
unconscious in his bed,

1837
01:16:37,305 --> 01:16:38,723
and they suspect
a drug overdose

1838
01:16:38,848 --> 01:16:40,266
as the cause of death.

1839
01:16:42,268 --> 01:16:44,646
- I never,
in my wildest imagination,

1840
01:16:44,729 --> 01:16:51,111
could have ever guessed
that Colin was doing heroin.

1841
01:16:52,404 --> 01:16:54,030
Colin died
of a heroin overdose

1842
01:16:54,155 --> 01:16:55,699
because there was fentanyl
in it.

1843
01:16:55,782 --> 01:16:58,243
And that was, like, the point
when I even learned

1844
01:16:58,368 --> 01:16:59,994
that he was doing heroin.

1845
01:17:01,538 --> 01:17:03,456
- Some people wanted to just--
"Let's cancel the show.

1846
01:17:03,540 --> 01:17:05,500
We're not doing a show
tonight."

1847
01:17:05,583 --> 01:17:08,962
We were debating, like,
you know,

1848
01:17:09,045 --> 01:17:10,588
"What--what--what
do we do here,

1849
01:17:10,714 --> 01:17:13,758
and how do we approach this?"
and I was like, "Guys,

1850
01:17:13,883 --> 01:17:16,594
"like, you have to--we have
to acknowledge this.

1851
01:17:16,720 --> 01:17:19,639
I mean, it'd be crazy
not to say something."

1852
01:17:21,725 --> 01:17:23,309
It is with a heavy heart

1853
01:17:23,393 --> 01:17:24,936
that I must share
some tragic news

1854
01:17:25,020 --> 01:17:27,522
that has befallen
the HQ family.

1855
01:17:27,605 --> 01:17:32,277
So I had this idea to say,
like, "Let's go live at 9:00,

1856
01:17:32,402 --> 01:17:36,239
and I will just, you know,
eulogize Colin."

1857
01:17:36,364 --> 01:17:39,617
Colin, or CK,
as we called him,

1858
01:17:39,743 --> 01:17:42,620
was a true visionary
who changed the game twice,

1859
01:17:42,746 --> 01:17:45,874
first with Vine, and then
with this very app.

1860
01:17:45,957 --> 01:17:47,042
- You always wondered, like,

1861
01:17:47,125 --> 01:17:48,793
what was he gonna make next?

1862
01:17:48,918 --> 01:17:50,795
- Thank you, CK.

1863
01:17:50,920 --> 01:17:54,716
Good night, everybody.

1864
01:17:54,799 --> 01:17:57,552
- We have no idea how mobile
and media might've changed

1865
01:17:57,635 --> 01:18:00,638
if he'd still been around
another decade or two.

1866
01:18:07,604 --> 01:18:10,940
- Some people come
into our lives

1867
01:18:11,066 --> 01:18:12,442
and leave too soon,

1868
01:18:12,525 --> 01:18:15,737
leaving behind an afterimage,
a fading memory.

1869
01:18:16,988 --> 01:18:18,615
Colin is not
one of those people.

1870
01:18:20,241 --> 01:18:22,619
We were married in many ways,

1871
01:18:22,744 --> 01:18:27,207
and I lost--
and I lost a partner.

1872
01:18:27,290 --> 01:18:30,585
Obviously Colin struggled
with his issues, as we all do.

1873
01:18:30,669 --> 01:18:36,257
Maybe for Colin,
it was too much, too soon.

1874
01:18:37,550 --> 01:18:39,302
I can't say we always agreed

1875
01:18:39,386 --> 01:18:41,471
or that we were always happy
with each other,

1876
01:18:41,554 --> 01:18:43,640
but it was during
these challenging times

1877
01:18:43,765 --> 01:18:45,767
that Colin's kind soul
and big heart

1878
01:18:45,850 --> 01:18:49,229
would truly shine.

1879
01:18:49,312 --> 01:18:50,855
I hope he left each
and every one of you

1880
01:18:50,980 --> 01:18:54,776
with that sense of feeling
special, as he did with me.

1881
01:18:54,859 --> 01:18:56,611
Thank you.

1882
01:19:02,575 --> 01:19:05,495
- After Colin died,
we had to figure out

1883
01:19:05,620 --> 01:19:06,871
what we're gonna do
with this company

1884
01:19:06,996 --> 01:19:08,498
that was now without its CEO,

1885
01:19:08,581 --> 01:19:10,667
without its co-founder,
completely rudderless.

1886
01:19:10,750 --> 01:19:14,295
Cyan had basically recused
herself from the board,

1887
01:19:14,379 --> 01:19:18,008
so, like, now the board
is just Jeremy and Rus,

1888
01:19:18,133 --> 01:19:22,220
and we need a CEO.

1889
01:19:22,345 --> 01:19:27,308
Jeremy reinstated Rus
as CEO, interim CEO.

1890
01:19:27,392 --> 01:19:29,978
- But that meant
that HQ Trivia was going back

1891
01:19:30,061 --> 01:19:32,105
to a lot of its problems.

1892
01:19:32,188 --> 01:19:33,648
They still needed
to experiment,

1893
01:19:33,732 --> 01:19:35,817
and that was not
Rus's strong suit.

1894
01:19:35,900 --> 01:19:38,987
- Words was supposed
to come out the day

1895
01:19:39,070 --> 01:19:41,489
that Colin died.
That got delayed.

1896
01:19:41,573 --> 01:19:44,451
- And then, by the time
HQ Words comes out,

1897
01:19:44,534 --> 01:19:46,202
the excitement's gone,
the passion's gone.

1898
01:19:46,286 --> 01:19:48,121
- Welcome to HQ Words!

1899
01:19:48,204 --> 01:19:49,456
- The app's already
on the way out.

1900
01:19:49,539 --> 01:19:50,915
- [gasps] It's getting old.

1901
01:19:51,041 --> 01:19:52,417
- If they had launched it

1902
01:19:52,542 --> 01:19:54,336
at the peak
of HQ Trivia's popularity,

1903
01:19:54,419 --> 01:19:56,755
it could've been
equally massive,

1904
01:19:56,880 --> 01:19:59,341
but it was a little bit
too little, too late.

1905
01:19:59,424 --> 01:20:02,344
- It was an icy reception.

1906
01:20:04,095 --> 01:20:10,268
- No-one at HQ wanted
to let Colin down posthumously

1907
01:20:10,393 --> 01:20:12,896
'cause he had put
all of his blood, sweat,

1908
01:20:12,979 --> 01:20:15,023
and tears into this thing,

1909
01:20:15,106 --> 01:20:17,984
but with Rus at the helm again,

1910
01:20:18,068 --> 01:20:19,569
there was really never

1911
01:20:19,694 --> 01:20:21,404
a light at the end
of the tunnel.

1912
01:20:21,529 --> 01:20:24,407
- In many ways,
Colin was the product.

1913
01:20:24,532 --> 01:20:26,910
He had the idea
and the know-how to do it.

1914
01:20:27,577 --> 01:20:30,413
Without him
in our back pocket,

1915
01:20:30,538 --> 01:20:33,750
it was kinda just
a bunch of people

1916
01:20:33,833 --> 01:20:35,835
thinking, "Well
what would he have done?"

1917
01:20:35,919 --> 01:20:38,546
[electronic music]

1918
01:20:38,630 --> 01:20:41,007
- Morale was now
at an all-time low,

1919
01:20:41,091 --> 01:20:45,428
and dominoes were falling,
people were leaving.

1920
01:20:45,553 --> 01:20:47,806
- I mean, they laid off
a few of us at once,

1921
01:20:47,931 --> 01:20:49,766
and they were very solemn,
and they were just like

1922
01:20:49,849 --> 01:20:53,353
"Hey, just wanna let you know
today's your last day at HQ,"

1923
01:20:53,436 --> 01:20:57,107
and they gave me a tote bag
to put my stuff in

1924
01:20:57,190 --> 01:20:59,651
with the HQ logo on it,
which I thought was funny.

1925
01:20:59,776 --> 01:21:02,862
I mean, definitely a final
little piece on top of it.

1926
01:21:02,946 --> 01:21:04,739
- It really, you know--
this was it.

1927
01:21:04,823 --> 01:21:07,200
The ship was truly
sinking here.

1928
01:21:07,283 --> 01:21:09,119
That's why,
when I had an opportunity

1929
01:21:09,244 --> 01:21:11,287
to go elsewhere, I took it.

1930
01:21:11,371 --> 01:21:14,040
Dan Plesac.
This is actually Dan's jacket.

1931
01:21:14,124 --> 01:21:17,627
It was like a streaming
sports app produced by MOB,

1932
01:21:17,711 --> 01:21:19,504
and I'm a huge baseball fan.

1933
01:21:19,629 --> 01:21:21,464
♪ Meet the Mets,
meet the Mets ♪

1934
01:21:21,589 --> 01:21:24,509
I'm thinking I can still do
the Sunday night at HQ

1935
01:21:24,634 --> 01:21:26,469
and do change up Monday
through Friday.

1936
01:21:26,594 --> 01:21:28,138
Rus did not wanna do that,

1937
01:21:28,221 --> 01:21:31,766
and they did not wanna do
a farewell, and so okay.

1938
01:21:31,850 --> 01:21:34,978
I guess that I'm no longer
gonna be hosting at HQ,

1939
01:21:35,103 --> 01:21:39,274
and, uh... that was that.

1940
01:21:41,109 --> 01:21:43,820
[allegro music]

1941
01:21:43,903 --> 01:21:45,530
When I, you know,
finally announced on Twitter,

1942
01:21:45,655 --> 01:21:46,823
like formally said, you know,

1943
01:21:46,948 --> 01:21:48,825
"I'm no longer at HQ,

1944
01:21:48,950 --> 01:21:51,411
and I've got this new show.
I'm really excited about it,"

1945
01:21:51,494 --> 01:21:53,204
and all the tributes
starting coming in

1946
01:21:53,329 --> 01:21:54,664
and the Rock tweeted at me,

1947
01:21:54,748 --> 01:21:56,499
and, you know,
that was trending

1948
01:21:56,583 --> 01:21:59,044
on Twitter for a weekend,
the fact that I left HQ

1949
01:21:59,169 --> 01:22:00,587
and people were upset
that--like, you know,

1950
01:22:00,670 --> 01:22:02,339
"Where's the farewell show?"
You know.

1951
01:22:02,464 --> 01:22:03,923
It would've been nice
to do for the fans.

1952
01:22:04,007 --> 01:22:08,303
It's like, how do you not see
how bad this looks?

1953
01:22:10,013 --> 01:22:11,890
[breaker winds down]

1954
01:22:13,475 --> 01:22:16,061
- So if Scott leaves
in April 2019,

1955
01:22:16,186 --> 01:22:18,730
Valentine's Day of 2020

1956
01:22:18,855 --> 01:22:21,274
is where they officially
pulled the plug on HQ.

1957
01:22:21,358 --> 01:22:23,234
- It is Friday, February 14th.

1958
01:22:23,318 --> 01:22:25,028
Happy Valentine's Day,
everyone.

1959
01:22:25,111 --> 01:22:26,529
- Happy Valentine's Day.

1960
01:22:26,613 --> 01:22:29,366
- We heard that HQ
was being canceled,

1961
01:22:29,449 --> 01:22:32,410
that that was it,
that HQ was no more.

1962
01:22:32,535 --> 01:22:36,289
So it was kind of a sad moment.
Like, this is it.

1963
01:22:36,373 --> 01:22:38,958
♪ ♪

1964
01:22:39,042 --> 01:22:42,545
- Publicly, the ending
was really abrupt.

1965
01:22:42,629 --> 01:22:45,048
For a lot of people,
it was just a notification

1966
01:22:45,131 --> 01:22:46,758
sent to their phone.

1967
01:22:46,883 --> 01:22:48,468
"We're done.
See you later.

1968
01:22:48,551 --> 01:22:49,886
Thanks for the good times."

1969
01:22:50,970 --> 01:22:52,180
- Hey!

1970
01:22:52,263 --> 01:22:54,057
But...

1971
01:22:54,182 --> 01:22:57,477
There's still plans to produce
this last show the next day.

1972
01:22:58,978 --> 01:23:01,731
So what did the hosts do?
They got drunk.

1973
01:23:01,815 --> 01:23:04,192
- This is the last game ever,

1974
01:23:04,275 --> 01:23:08,655
and this $5 prize is coming
out of my own pocket.

1975
01:23:08,738 --> 01:23:10,573
We ran out of money.

1976
01:23:10,657 --> 01:23:12,575
We just kept giving it away.

1977
01:23:12,701 --> 01:23:16,329
- $6 million in prizes.
- That's insane.

1978
01:23:16,413 --> 01:23:19,916
- It was a beautiful
final train wreck to witness.

1979
01:23:20,041 --> 01:23:22,293
- We got this in case we hit
3 million players.

1980
01:23:22,419 --> 01:23:23,753
Should we open it?

1981
01:23:23,837 --> 01:23:25,755
- Everyone was basically
commiserating together

1982
01:23:25,839 --> 01:23:26,673
on the air.

1983
01:23:26,756 --> 01:23:29,134
- Whoa!
Oh, my God!

1984
01:23:29,259 --> 01:23:31,011
[laughs]

1985
01:23:31,094 --> 01:23:34,764
Matt!
Agh.

1986
01:23:34,889 --> 01:23:36,433
- A bunch of champagne
fell on my crotch.

1987
01:23:36,516 --> 01:23:37,684
Feels like I peed my pants.

1988
01:23:37,767 --> 01:23:40,437
- Let me see.
Does it...

1989
01:23:40,562 --> 01:23:41,938
Ooh, wow, it does.

1990
01:23:42,022 --> 01:23:44,941
Final question...
- Q12.

1991
01:23:45,066 --> 01:23:47,944
Final question ever.

1992
01:23:48,028 --> 01:23:53,283
- And then the tweet went out,
you know, HQ is shutting down,

1993
01:23:53,366 --> 01:23:54,868
ran out of money.

1994
01:23:54,951 --> 01:23:57,954
[feedback noise]

1995
01:24:01,291 --> 01:24:05,253
[jaunty xylophone music]

1996
01:24:05,337 --> 01:24:09,466
- HQ shut down for what we
thought was gonna be for good.

1997
01:24:10,633 --> 01:24:12,719
- Whoo!
We were gone for a while.

1998
01:24:12,802 --> 01:24:17,098
- HQ ended up coming back.
And Rus did it.

1999
01:24:17,182 --> 01:24:20,477
- We've all been hard at work,
building a brand-new,

2000
01:24:20,602 --> 01:24:22,395
just-for-you HQ, chapter two!

2001
01:24:22,479 --> 01:24:25,190
- Rus managed to find investors

2002
01:24:25,315 --> 01:24:28,151
that believed that HQ still
had something special,

2003
01:24:28,234 --> 01:24:32,280
even if it was never gonna have
2.3 million players again.

2004
01:24:32,364 --> 01:24:34,074
- ♪ Seventh question ♪

2005
01:24:34,157 --> 01:24:35,700
We gonna make a TikTok.

2006
01:24:35,825 --> 01:24:38,036
- I--I...

2007
01:24:38,161 --> 01:24:39,704
- Who got it?
Who got it?

2008
01:24:39,829 --> 01:24:41,623
- It folded
in in February of 2020

2009
01:24:41,706 --> 01:24:46,127
and was mysteriously
resurrected six weeks later

2010
01:24:46,211 --> 01:24:47,712
as a shell of its former self.

2011
01:24:47,837 --> 01:24:52,092
- I'm so excited!
HQ Trivia is back, y'all.

2012
01:24:52,175 --> 01:24:53,718
Yeah!

2013
01:24:56,429 --> 01:24:59,349
[electronic music]

2014
01:24:59,432 --> 01:25:05,188
♪ ♪

2015
01:25:05,271 --> 01:25:06,856
- I'm technically inventor.

2016
01:25:06,981 --> 01:25:10,985
I'm on the design patent for
this app that I helped build.

2017
01:25:11,069 --> 01:25:15,031
I watched it rise to being
the most popular thing

2018
01:25:15,115 --> 01:25:17,784
in pop culture
in one moment in time.

2019
01:25:19,369 --> 01:25:22,956
I remember seeing Joe Biden,
before he was president,

2020
01:25:23,039 --> 01:25:25,875
tell Scott Rogowsky that Scott
was more popular than him.

2021
01:25:27,043 --> 01:25:31,339
And then I watched it
all slowly go away.

2022
01:25:31,423 --> 01:25:37,595
♪ ♪

2023
01:25:37,721 --> 01:25:41,224
- That isn't a new story.
That's an important story.

2024
01:25:41,349 --> 01:25:43,184
[cheers and applause]

2025
01:25:43,268 --> 01:25:44,561
The hype and the excitement

2026
01:25:44,644 --> 01:25:46,271
of founders becoming
rock stars

2027
01:25:46,396 --> 01:25:47,522
and then failure,

2028
01:25:47,605 --> 01:25:50,483
like big failure,
quick failure.

2029
01:25:50,567 --> 01:25:51,776
I don't think a lot of us

2030
01:25:51,901 --> 01:25:53,987
will know this pressure,
right,

2031
01:25:54,070 --> 01:25:56,781
when they put millions
of dollars into you.

2032
01:25:56,906 --> 01:25:59,743
You gotta manage to live up
to that insane valuation

2033
01:25:59,868 --> 01:26:02,037
that everyone believed
you had.

2034
01:26:02,120 --> 01:26:04,873
Not to take it far--
this is a quiz app--

2035
01:26:04,956 --> 01:26:07,042
but I think HQ's
just like a microcosm

2036
01:26:07,125 --> 01:26:10,587
for a much larger landscape
of start-ups

2037
01:26:10,712 --> 01:26:13,089
and what happened
over the last decade.

2038
01:26:13,173 --> 01:26:16,092
[glitzy music]

2039
01:26:16,176 --> 01:26:19,095
♪ ♪

2040
01:26:19,220 --> 01:26:21,514
- I've been spending a lot
of time in my office here

2041
01:26:21,598 --> 01:26:23,725
in my store,
Quiz Daddy's Closet,

2042
01:26:23,808 --> 01:26:26,478
my vintage clothing shop.

2043
01:26:26,603 --> 01:26:28,313
I'm hosting a podcast.

2044
01:26:28,438 --> 01:26:30,523
I'm hosting livestreams
of the show I created

2045
01:26:30,607 --> 01:26:31,900
called Wild Cards.

2046
01:26:31,983 --> 01:26:33,360
Tutu and I are gonna open
that box,

2047
01:26:33,443 --> 01:26:34,736
finding his rookie card
in here.

2048
01:26:34,819 --> 01:26:36,613
And I have guests join me,

2049
01:26:36,738 --> 01:26:38,114
athletes and--

2050
01:26:38,198 --> 01:26:39,407
So let's go here, Tutu.

2051
01:26:39,491 --> 01:26:40,825
This is going out
to, uh, Christian.

2052
01:26:40,950 --> 01:26:42,660
Fresh from the pack
to Tutu's hands.

2053
01:26:42,786 --> 01:26:44,120
How cool is that?

2054
01:26:44,204 --> 01:26:45,455
Yeah, I get people
coming in here,

2055
01:26:45,580 --> 01:26:47,499
"Oh, my gosh, it's the HQ guy."

2056
01:26:47,624 --> 01:26:50,251
And I say, "Yeah that's me.

2057
01:26:50,335 --> 01:26:53,296
It'd better be me.
I'm wearing his underwear."

2058
01:26:53,380 --> 01:26:56,049
Classic line.
The late great Alex Trebek

2059
01:26:56,132 --> 01:26:59,469
had his estate sale last week.
I went.

2060
01:26:59,552 --> 01:27:03,056
The whole situation
is is somewhat absurd.

2061
01:27:03,139 --> 01:27:04,474
You know, you're doing
this thing,

2062
01:27:04,599 --> 01:27:05,975
it becomes super popular,

2063
01:27:06,059 --> 01:27:07,435
you're recognized everywhere,

2064
01:27:07,519 --> 01:27:08,645
you're winning awards,

2065
01:27:08,728 --> 01:27:10,188
you're in magazines,

2066
01:27:10,313 --> 01:27:11,648
and all that, and then

2067
01:27:11,773 --> 01:27:13,733
it doesn't last forever,

2068
01:27:13,817 --> 01:27:16,111
and now you look back on it.

2069
01:27:16,194 --> 01:27:19,114
[upbeat music]

2070
01:27:19,197 --> 01:27:21,908
♪ ♪

2071
01:27:21,991 --> 01:27:24,744
Oh, that--that actually--
that all actually happened.

2072
01:27:24,828 --> 01:27:32,043
♪ ♪

2073
01:27:39,175 --> 01:27:42,053
[frenetic music]

2074
01:27:42,178 --> 01:27:49,185
♪ ♪



